With the rapid development of the Internet, especially mobile Internet technology and digital technology, the integration of online and offline, traditional media and emerging media is increasingly deepening. The diversified information dissemination methods based on the Internet not only enrich the forms of science popularization, but also give the public more choices and feedback opportunities. These changes have put forward new requirements for the abilities and qualities of science popularization talents. Science popularization talents not only need to provide the public with more high-quality scientific and technological knowledge and information, but also need to adapt to changes in information dissemination methods and public needs, and respond promptly to public feedback. The characteristics of science popularization talents in the era of integrated media. According to national science popularization statistics, there were 1.9967 million science popularization full-time and part-time personnel in China in 2022, including 273900 science popularization full-time personnel and 1.7228 million science popularization part-time personnel. The number of registered science popularization volunteers has reached 6.8671 million. In the past, science popularization work was mainly undertaken by science popularization venues, universities, scientific research institutions and technology-based enterprises. With the development of the Internet, free science popularization enthusiasts are also increasing. Science popularization talents exhibit the following characteristics. One is the high-end quality of science popularization talents. Due to the convenience provided by integrated media for science popularization, high-level scientific and technological talents can participate in science popularization activities during their spare time, which enhances their willingness and participation in science popularization. More and more high-level technological talents are participating in the field of science popularization, including top scientists such as professors and even academicians. The second is the rejuvenation of science popularization talents. Entering the era of integrated media, the modes of information dissemination have become diversified. Young people are the main group using integrated media, and they are also very willing to share. Therefore, there is an increasing trend of young science popularization talents using integrated media as a carrier to carry out science popularization activities. The third is the popularization of science talents and their internet popularity. Internet celebrity is an important characteristic of science popularization talents in the new media era. Many science popularization talents choose to spread science popularization through social media, creating authoritative yet interesting science popularization content. For example, as of August 15 of this year, the Tiktok science popularization account "Infinite Small Bright Science Popularization Daily" has 24.99 million fans, 392 works in total, and 190 million praises. The fourth is the commercialization of science popularization talents. Commercial activities centered around science popularization are gradually emerging and receiving public support. Integrated media platforms have shortened the distance between science popularization and business. Serious scientific and technological knowledge and information are being transmitted to the public in diverse ways, and can generate certain economic benefits. There is an increasingly close trend between science popularization and industry. Multiple measures should be taken to strengthen the cultivation of science popularization talents. Currently, there are still problems in the construction of the science popularization talent team, such as a low proportion of specially trained science popularization talents providing public science popularization services, insufficient systematic training for science popularization talents, and the lack of close integration between science popularization talent cultivation and the needs of the integrated media era. To this end, efforts should be made from the following aspects. One is to build a science popularization talent team with scale advantages. With full-time science popularization talents as the core, expand the scale of part-time science popularization talents, and build a science popularization talent team with certain scale advantages. Cultivate professional science popularization talents through higher education institutions and build a core team of science popularization talents. Cultivate more science popularization talents through continuing education and build a large part-time science popularization team. Make full use of various methods to provide basic science popularization knowledge and skills training for science popularization talents, and enhance their basic abilities. The second is to strengthen the training of science popularization talents in integrated media technology. Integrated media technology is an effective tool for science popularization talents to carry out science popularization activities and enhance the effectiveness of science popularization. The vast majority of science popularization talents are not professionals in the field of integrated media technology, and generally lack the ability to use technology. In the era of integrated media, science popularization talents who do well in science popularization can often effectively utilize the latest technological tools. Therefore, in order to enhance the technical application ability of science popularization talents, it is necessary to strengthen the integrated media technology training for science popularization talents as soon as possible. Specialized systematic course training can be provided to science popularization talents, and integrated media technology training resources can also be provided to the science popularization industry, encouraging science popularization talents to self-study and improve their technical level. The course content can involve relevant scientific communication theories, image and graphic information processing technology, sound information processing technology, video production, artificial intelligence writing, new media information security, and platform operation. Through various learning forms, it helps science popularization talents comprehensively understand the characteristics of information dissemination in the new media era and comprehensively enhance the science popularization skills required by science popularization talents in the new media era. The third is to focus on the innovation and creative ability improvement of science popularization talents. In the era of integrated media, science popularization information needs to be more innovative and interesting in order to effectively attract public attention and make them willing to learn about relevant science popularization information. This requires science popularization talents to pay more attention to innovation and develop science popularization works that are both informative and interesting when carrying out science popularization activities and creating science popularization works. Various entertainment and social hot topics are already easier to capture public attention, and popular science information must increase its attractiveness in order to gain more attention. Therefore, it is necessary for science popularization talents to enhance their innovation and creative abilities, and adapt to the needs of the integrated media era. The fourth is to promote the exchange of science popularization talents. Build a science popularization communication platform, providing opportunities for science popularization talents to exchange and communicate through various forms such as offline activities and online exchanges. Promote effective exchanges among different types of science popularization talents, such as science popularization talents from universities and research institutes, part-time science popularization talents from science popularization venues, etc., broaden the horizons of science popularization talents in various fields, promote the effective dissemination of advanced integrated media technologies and concepts among science popularization talents, and overall enhance the basic abilities and qualities of various science popularization talents. The fifth is to create more scenarios for science popularization talents to play their roles. The current science popularization industry is gradually growing and strengthening, and it is necessary to fully leverage the role of the science popularization market, promote the development of the science popularization industry, and create more scenarios for science popularization talents to play their roles. Support science popularization talents to effectively utilize various information dissemination tools and methods, create diversified science popularization information supply, and in this process, strengthen communication and interaction with the public, timely understand public feedback, accurately understand market demand, improve the ability of science popularization talents, and enhance the effectiveness of science popularization. (New Society)