News 1+1 | Summer museum visits are difficult, how to solve it? After Shanghai and Beijing cancelled real name reservations for museums in June and July, many cities across the country have followed suit. After canceling the reservation system for two months, has the museum caught this overwhelming traffic? Can tourists tolerate long queues? Can we find a more scientific and accurate balance between online booking and on-site ticket purchasing? What is the effect of free reservation for museums and other places? Tourists have become more convenient and free, but for museums where tickets were difficult to obtain before, the appointment system will no longer be implemented, which will naturally attract more tourists to visit. Will the flow of visitors surge? Can museums bear the pressure of overload? Since the appointment free visit, the popularity has continued to rise, with long waiting times for visitors to enter the exhibition hall, severe congestion in the exhibition hall, poor visiting experience, overloaded facilities and equipment, and a sharp increase in safety risks. Taking the Zhejiang Natural History Museum as an example, the number of visitors has significantly increased since July 10th, with over 10000 visitors per day and a peak of 17000 visitors per day. On July 25th, 15 days after the implementation of the appointment free policy, Zhejiang Natural History Museum decided to continue the online appointment system for the Hangzhou Pavilion on weekends and statutory holidays, and to continue to implement appointment free visits from Tuesday to Friday. Zhang Jie, Deputy Director of the Science Popularization Service Department of Zhejiang Natural History Museum: On weekdays, there are quite a few visitors who do not need to make appointments. Last Thursday, there were more than 14000 visitors, so it would be relatively better to stagger them. On July 22nd, after the last two cultural venues in Shenzhen, Shenzhen Museum, Jintian Road Museum, and the former site of Dongjiang Guerrilla Command Headquarters, cancelled the requirement for pre booked entry, the pre booked entry management mode has been completely abolished in tourist attractions and cultural venues throughout Shenzhen. From the implementation effect, many museums in Shenzhen have also experienced a significant increase in visitor traffic after canceling reservations. Shenzhen Museum guide Yuan Xu: Before canceling the reservation, our museum made reservations every day, and we limited the audience to around 12000 people. Since canceling the appointment, our approximate data is that we maintain a daily traffic of 10000 people from Monday to Wednesday, approximately 15000 people on Thursday and Friday, and more on weekends. Moreover, since it happens to be summer vacation, our traffic is approximately 25000 people. How to ensure tourist experience after canceling the reservation system? From arriving as promised to arriving unexpectedly, from grabbing tickets on time to leaving at will. How to add up services when museums and scenic spots subtract from reservations? Dai Bin, President of China Tourism Research Institute: Museums are an important part of public culture and an important tourism scene since the integration of culture and tourism. With the improvement of people's living standards, it should become increasingly important and common for people to visit museums and receive relevant science popularization and humanities education. In this situation, it is normal for existing museums, especially some popular museums, to bear a certain amount of visitor reception pressure. We need to clarify a basic premise, which is to transfer the maximum convenience to the audience and tourists while protecting the safety of cultural relics and tourists' personal safety. This is an important manifestation of public culture for the people. So who will solve this pressure? We, as the suppliers of museums, should solve this problem and not put the pressure on tourists. In other words, we cannot reject tourists just because of this or that problem. Our biggest goal is to attract as many visitors and visitors as possible to the museum. Chai Lu: When we are talking about this issue, there is a very special background. We discussed it in the context of the summer vacation. We saw that the changes that occurred after the cancellation of the appointment system also occurred during the summer, including a significant increase in the composition of the audience and minors, as well as a significant increase in the number of visitors on Saturdays and Sundays. Do you think we need to develop a special system and process specifically for summer vacation in the future? Dai Bin, President of China Tourism Research Institute: I think we can regulate it from two aspects: one is from the supply side. During the summer, we can develop more courses and scenarios, such as many primary and secondary school students' study tours using museums as an important social classroom. These students can conduct necessary knowledge reserves before entering the museum. We can set up some classes in the museum to allow tourists or primary and secondary school students studying tourism to enter in an orderly manner. This is a problem that the supply side needs to solve, which is to implement specific systems for specific time points, including extending the closing time, etc. From the perspective of demand side, necessary guidance should also be provided. It's not necessary to squeeze into the most popular scenic spots at a specific time, but to choose what suits you. For example, for local primary and secondary school students, is it necessary to visit the most popular scenic spots at the most popular time? I think this also requires necessary guidance from the education department, tourism department, and relevant institutions. How to solve the reservation problem for venues with reservation system? At present, there are still many places that retain the reservation system, including popular museums such as the National Museum, Palace Museum, and Military Museum, as well as famous universities such as Peking University and Tsinghua University. The appointment system is difficult. A few days ago, a reporter from the main station randomly interviewed 30 tourists during a survey and found that only 2 of them successfully booked through formal channels, while the other 28 people entered the museum through "scalpers" who increased their fees. Chai Lu: The original intention of canceling the appointment system at that time was actually due to some problems caused by the appointment system, such as the cumbersome process of making appointments, and the emergence of "scalpers" due to the difficulty in obtaining tickets, which resulted in people being unable to buy tickets. If we change our perspective now, can we use other methods instead of canceling the appointment system to solve these existing problems, such as solving the problem of "scalpers", the cumbersome appointment process, or the problem of difficult to obtain tickets? Do you think it's possible? Also, do you think this is a technical issue or a regulatory issue? Dai Bin, President of China Tourism Research Institute: I think there are two reasons for this. Firstly, from a technical perspective, can we allow tourists to book their tickets one day, two days, one week, two weeks in advance, and even longer for overseas tourists. The current way of grabbing tickets makes it inconvenient for tourists. Second, for those who are not good at using the Internet, can they provide more opportunities for offline booking. Thirdly, leverage the role of our vast number of travel agents. When many tourists visit scenic spots and attractions, they need to deal with travel agencies as part of their tour groups. At this time, many travel agents become ticket snatching companies, which is a disadvantage brought about by reservations. We hope to change this through technology. From a regulatory perspective, it is entirely possible to identify these accounts through technology for situations where tickets are purchased and then refunded. Whether it is through mobile phones or the Internet, when this happens, the first is to block the technology, and the second is to restrict the discipline. So to solve this problem, it is necessary to optimize the demand for visitors and visitors to enter the museum from both disciplinary supervision and technical aspects, from both blocking and easing directions. Dai Bin, President of the China Tourism Research Institute, stated that in the future, efforts will be made to increase market forecasting by announcing popular tourist cities, cultural and museum venues, especially museums, to the public in advance. It is necessary to predict the number of potential visitors and tourists, especially whether the maximum or optimal carrying capacity will be reached at specific times, so that tourists can choose their time and location; And it is necessary to provide guidance and evacuation for possible congestion or inability to enter. (New Society)