Ten years ago, Wang Jian, an electrician born in the 1980s, opened a small repair shop in Chengyang District, Qingdao. Now, he shares his daily repair process on short video and live streaming platforms, and is known as the "Sherlock Holmes of the electrician industry" by netizens. With the increasing number of inquiries from netizens about maintenance tools, Wang Jiansheng has started to list his commonly used and easy-to-use power maintenance tools on the platform, and has now sold millions of units. He once sold more than 1000 electric pens through a video. The ability of e-commerce influencers like Wang Jiansheng to promote products should not be underestimated. At the sharing meeting held recently, Wang Yu, the relevant leader of the author team of Tiktok E-commerce, said that in the past year, the total sales of goods carried by Tiktok E-commerce professionals increased by 43% year on year, and the total live broadcast duration increased by 40% year on year; 5.28 million new sales influencers were added, a year-on-year increase of 74%. Top talents are flourishing, while small and medium-sized talents have become the backbone, all of whom can obtain stable and sustainable new income. This is essentially the process by which the value chain of data elements plays a role Chen Duan, director of the Digital Economy Integration and Innovation Development Center at the Central University of Finance and Economics, said that many ordinary workers have a skill, a need for livelihood, and a passion for entrepreneurship, but do not have the ability to quickly productize and promote their dispersed skills. The live streaming e-commerce platform has accelerated and promoted this process, helping to match the resource capabilities of both supply and demand sides, gradually driving more non-standard e-commerce creators to settle in, and helping them leverage their business through professional skills to earn income. As Professor Yang Hutao from the Institute of Economics of the Chinese Academy of Social Sciences stated at the seminar on "Development of Short Video Live Streaming in the New Consumer Perspective", on short video and live streaming platforms, publishers gain trust and appreciation through their talents or interactive abilities, and the mechanism established through online trust "compensates for the lack of tangible capital". When content creators form relatively stable interest matches with a certain number of content consumers, different interest grids can be formed around interest preferences, which contains the potential for transaction completion. It is precisely because of the information format characteristics and contract flexibility of live streaming and short videos that they have universality. Chen Lifen, a researcher at the Market Economy Research Institute of the Development Research Center of the State Council, believes that forms such as short videos and live streaming break through spatial limitations and connect producers, distributors, and consumers across regions, greatly driving the flow of production factors from inefficient sectors to efficient sectors. This is conducive to reducing transaction costs, reducing information asymmetry, achieving economies of scale, and demonstrating strong consumer resource aggregation, consumer demand stimulation, and consumer trend leadership. Data shows that during this year's "618 Good Goods Festival of Tiktok Mall", the turnover of Tiktok E-commerce with more than 190000 authors increased by 300% year on year. The number of authors with a transaction volume exceeding 50 million yuan increased by 29% month on month, indicating that top influencers are steadily exerting their influence and driving transaction growth. Meanwhile, a group of emerging authors continue to emerge, with over 370000 authors participating in the "618" event for the first time and achieving significant growth. Small quantities can also lead to big business. The Report on the Growth of Tiktok E-commerce Talent 2024 shows that in the past year, among the talent with annual sales of 500000 to 5 million yuan, 30% of the talent with less than 10000 fans and 51% of the talent with 10000 to 100000 fans accounted for; In the first half of 2024, the average daily number of small and medium-sized, waist and head cargo carriers of Tiktok E-commerce will exceed 560000, 170000 and 3000 respectively. At present, China's consumption is maintaining a positive trend of recovery, but it also faces the challenge of insufficient effective demand. Actively expanding domestic demand, especially enhancing the endogenous driving force and reliability of the domestic circulation, is an important task at present Chen Lifen said that the Tiktok e-commerce data shows that the integration of the real economy and the digital economy has created a new consumption scene, enriching and improving the consumption experience. For example, physical commerce can gather massive consumer demand in a short period of time through short videos and live streaming images and graphics, promoting the integration of diverse lifestyles such as shopping, socializing, entertainment, and leisure. Chen Lifen believes that the integration of the real economy and the digital economy has also promoted the development of service consumption. As income levels increase, residents shift more from commodity consumption to service consumption, which is a general law of consumption upgrading. Currently, the growth rate of residents' service consumption in China is faster than that of commodity consumption, and its proportion in residents' consumption is showing an upward trend. Online videos and live streaming, as content dissemination channels with strong interactivity and immediacy, have broken the time and space limitations of offline channels and attracted new audiences. The integration of the real economy and the digital economy has also broken through the boundaries of traditional industries, giving rise to new product and service architectures, business models, and scenario applications, optimizing production, circulation, and consumption processes, and improving resource allocation efficiency. The combination of manufacturing and the digital economy has effectively promoted the innovation of traditional production methods, promoted the transformation and upgrading of the industrial system towards advanced manufacturing, flexible production, and precision services, and improved the matching of supply and demand by shifting the supply chain from "push" to "pull" through consumer big data Chen Lifen said. (New Society)