With the implementation and continuous improvement of a series of supporting policies such as 144 hour visa free transit and optimized entry convenience, China's tourism market has rapidly heated up this year, and tourists from all over the world have come to China one after another. For a time, there was a shortage of foreign language tour guides in the tourism market. Faced with a large demand for foreign language tourism services, tourism agencies, cultural and museum venues, etc. are actively taking measures to provide high-quality foreign language tour guide talents and related services to the market. Foreign language tour guides have become popular among overseas tourists, and at 7 pm, English tour guide Rong Xu finally ended his one-day itinerary. Having been in the industry for over 4 years, he feels particularly busy this year, receiving four or five groups every month. In the past 3 months, he has received 19 groups, and the next orders have been scheduled until the end of October. Rongxu has to work nearly 12 hours a day. After leading a tour group, he has to wait for the next one or two days off, and sometimes there is a seamless connection between several groups. Sun Peng, General Manager of the Entry Department of China International Travel Service Co., Ltd., a subsidiary of China Tourism Group Travel Service Co., Ltd., introduced that the inbound tourism market has continued to heat up this year. With a large number of basic customers and favorable policies such as visa free and convenient payment, the number of tourists has increased by 500% year-on-year, and even orders for 2025 and 2026 are being processed. They also provide services in 10 languages including English, French, Russian, German, Italian, etc. for tourists. Nowadays, China's attractiveness to foreign tourists is no longer limited to its long and splendid history and culture. Young foreign people are curious about the changes in various aspects of China in the new era, which leads to the market not only needing a large number of foreign language tour guides, but also having new requirements for their abilities. A few days ago, I received a family of four from Germany. Among them, the parents were interested in Chinese history and culture, while the two teenagers enjoyed strolling around Beijing Wangfujing and Guomao commercial district, chasing after the hotel's robots and enjoying the dazzling cultural and creative products in the small shop. They were also very interested in milk tea, "German tour guide Zhang Xuezhi told reporters. Rong Xu said that when some foreign tourists come to Beijing, they will specially choose Hutong to visit local residents in quadrangles, or experience activities such as making dumplings and Paper Cuttings, to experience the daily life of Chinese people. Foreign tourists are very interested in various aspects of China, and sometimes they become curious when they see an old man playing chess on the roadside. In addition to work, tour guides also do homework in areas that tourists are interested in, improving their translation and explanation skills. Multiple parties are working together to optimize and upgrade foreign language tourism services. With the arrival of more foreign tourists, the uneven distribution of domestic minority language tour guides has become increasingly prominent. Sun Peng stated that major cities in the eastern region have sufficient reserves of minority language tour guides, while the southwest and northwest regions, although rich in tourism resources, have insufficient numbers of minority language tour guides. We hope to cultivate more tour guides in minority languages and plan specific measures based on whether there are foreign language colleges and corresponding graduates in the local area, "said Sun Peng. Currently, the company plans to increase tour guides in minority languages such as Polish, Hungarian, and Swedish. While travel agencies are accelerating the development of foreign language tour guide teams, popular cultural and museum venues and local departments have also improved their foreign language services to better tell Chinese stories and showcase Chinese charm to overseas tourists. Chen Shuihua, Secretary of the Party Committee and Director of Zhejiang Provincial Museum, introduced that the museum has been committed to improving multilingual guidance and explanation services. At present, the museum provides manual explanation services in English and Japanese. Visitors can also use the "Cloud Zhejiang Expo - Smart Guide System" equipped with Chinese, English, Japanese, Korean, and Arabic language guide and explanation services on their mobile phones. By logging into the system, visitors can obtain rich exhibition information and practical guides. In addition, the multilingual audio guide equipment that can be rented in the museum is also equipped with the above-mentioned 5 languages. We are researching the introduction of artificial intelligence translation technology, hoping to provide tourists with real-time voice translation and interactive Q&A services. At the same time, we will strengthen the construction of translation teams, organize internal training for service personnel, recruit more volunteers proficient in multiple languages, and regularly review and update existing translation content Chen Shuihua said that by actively organizing multilingual lectures and cultural exchange activities, the Zhejiang Provincial Museum strives to enable more tourists to learn about Chinese history and culture through different languages. In Zhangjiajie City, Hunan Province, there are mostly young foreign language volunteers in popular scenic spots. They wear eye-catching blue and white uniforms and provide real-time and professional language support and cultural exchange services for domestic and foreign tourists. It is understood that in the face of the hot tourism market, the Zhangjiajie Communist Youth League Municipal Party Committee launched the summer tourism activity of "Safe and Satisfied in Zhangjiajie" young foreign language volunteers. More than 100 volunteers who are good at English, Korean, Spanish, Dutch and other languages were recruited to set up stations in six scenic spots, including Wulingyuan National Scenic Spot Scenic Area and Tianmen Mountain, to carry out volunteer services. In addition to basic attraction introductions and map guides, volunteers also provide various services for overseas tourists, such as ride consultation and heatstroke first aid. The relevant person in charge stated that the volunteer activity plan will continue until the end of August. High quality development of the market and talent cultivation are key factors. With the continuous improvement trend of inbound tourism, experts, scholars, and practitioners in the tourism industry believe that all parties should seize the opportunity to build a healthier employment and treatment environment for high-level tour guide talents through policy support, joint training, and industry norms, solve the contradiction between talent supply and demand, enhance the professional competence and service level of the tour guide industry, and promote the development of inbound tourism to a higher level. Lv Ning, Dean of the School of Tourism Science at Beijing International Studies University and Vice President and Secretary General of the Beijing Tourism Association, suggested that the construction of foreign language tour guide talents should be strengthened from multiple dimensions. At the national level, positive signals should be continuously released, and multiple measures should be taken to attract graduates from foreign language colleges who specialize in minority languages to enter the inbound tourism industry. Market entities, industry organizations, and colleges jointly cultivate and introduce small language tour guides, and foreign language colleges, vocational colleges, and relevant institutions in the industry cooperate to carry out targeted training and introduction work, continuously attracting outstanding talents to join. At the same time, it is necessary to continuously improve the professional competence and service level of multilingual composite tour guides, guide tour guides to enhance their self-learning awareness and ability, ensure that they have rich tourism knowledge, cross-cultural communication skills, and good service awareness. In the training of frontline tour guides, we pay more attention to practical training and friendly services Yang Lei, Vice President of Hebei Tourism Association and President of Tour Guide Branch, stated that while cultivating new talents, it is also very important to enhance the comprehensive abilities of frontline tour guides. He proposed that tour guides should continuously improve their own abilities, learn to tell Chinese culture in their own way, adopt forms that tourists enjoy, and present cultural life in a down-to-earth manner to overseas tourists. At present, some tour guides are good at using intangible cultural heritage and traditional art as entry points to tell tourists about local cultural characteristics. This is not only a key focus of training, but also one of the directions for future tour guides to improve themselves.