Hot pot bus, immersive drama theme park... new summer consumption scenes are emerging

2024-08-14

During the summer consumption season, many places in China have launched many fun and interesting new consumption scenes based on their own characteristics. In Chengdu, tourist buses and Sichuan style hotpot are integrated locally. Watching dramas and eating hotpot on Chengdu buses unlocks new features. In Chengdu, Sichuan, the "hotpot bus" is particularly eye-catching while driving, and many tourists from other places consider eating hotpot on the bus as their first stop for sightseeing in Chengdu. Along the way, tourists enjoyed delicious hotpot with peace of mind, checked in at Chengdu's iconic cultural attractions, and experienced a different slow life in Chengdu. The "hotpot bus" arrived at the destination after an hour of travel, but the tourists were still unsatisfied. During the time gap when the "hotpot bus" is waiting for the next departure, many tourists still gather around the "hotpot bus" to take photos. Since its launch, the "Hotpot Bus" has operated over 900 times, with almost every trip being fully booked. In order to continuously create new consumer scenarios, in February of this year, Chengdu Public Transport Group collaborated with domestic performance teams to bring a play onto buses. In the first half of this year, Chengdu received over 130 million tourists, a year-on-year increase of over 16%, and achieved a year-on-year growth of over 18% in tourism revenue. Half a year, the immersive drama theme park with over ten million viewers brings new experiences to Zhongmou, Henan. A drama theme park covers an area of 622 acres and has a huge structure of 21 theaters and 56 different grid spaces. Viewers shuttle through the "phantom city" as if exploring a maze. Pushing open the door from each space brings completely different scenes and experiences. As a panoramic immersive drama theme park, it is based on the Yellow River civilization and reproduces the long-standing and profound cultural connotations of the Yellow River through a touchable and perceptible new art form, striving to create a new cultural and tourism experience for tourists. During the interview, the reporter learned that high concentration drama is one of the core consumption scenes here. The park has 3 main theaters and 18 small theaters, with over 700 minutes of non repetitive performances, organically combining specific themes or plots together. It is currently the largest drama cluster in China. In some performance scenes, tourists are both spectators and actors, and each performance can bring tourists a different experience. In addition to immersive interactive experiences, they also unlock new cultural and tourism gameplay through technology empowerment. In multiple theaters, highly integrated and intelligent digital systems such as sound, light, electricity, and painting have played a huge role. In the first half of 2024, the number of viewers of the drama "Only Henan · Drama Fantasy City" reached nearly 10 million, receiving over 75% of audiences from other provinces and over 50 foreign audiences. Summer is the peak season for consumption, playing an important connecting role in the operation of the consumer market throughout the year. In order to better meet the demands of the consumer market, various regions are focusing on their own characteristics and creating new consumption scenarios and tapping into new consumption potential in cultural tourism, catering services, and other areas. With more scenarios constantly being updated, it will continue to enhance consumer vitality and further consolidate the good momentum of economic recovery. (New Society)

Edit:NingChangRun    Responsible editor:LiaoXin

Source:CCTV-2

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