In recent years, with the booming development of the digital economy, short videos of influencers exploring stores and review notes have gradually emerged. Relevant practitioners connect online and offline through real consumer experiences, linking supply and demand at both ends. Standardized and orderly store exploration can create more diverse employment opportunities, meet consumers' diversified needs, and provide new marketing paths for small and medium-sized enterprises. Checking in with influencers has become a trend. "Before, when going out to eat, you always had to consider spending half a day, but since following the videos of exploring restaurants, there are many more restaurants that you want to experience." Xiao Wang, a post-90s girl living in Chaoyang District, Beijing, loves to browse short videos in her spare time. She likes to explore new things and follows many bloggers to "check in" on site, often discovering many "treasure shops". It has become a habit for many consumers to check online platforms for blogger recommendations and expert reviews before dining out or playing. For store explorers, they will evaluate the store environment, products, services, and other content of merchants, and share personal experiences through live broadcasts, short videos, graphics, and other forms to provide consumption references for netizens. Yang Hutao, a researcher at the Institute of Economics of the Chinese Academy of Social Sciences, believes that the rise of influencer shop exploration cannot be separated from the support of digital technology. "Digital technology breaks the limitations of service supply in time and space, allowing service providers to have more personalized interactions with users. Short videos, live streaming, and other forms have created an immersive interactive scene, allowing consumers to more vividly experience the services of merchants and the experience of influencers exploring stores. Through the integration of online and offline, Daren TanDian accurately matches consumers' complex needs with merchant services Li Mingtao, Dean of the China International E-commerce Center Research Institute of the Ministry of Commerce, said. According to the research report "Research on Optimizing Experience, Developing Scenarios and Promoting Consumption of Life Service Platform -- Taking Tiktok Daren's Shop Exploration Mode as an Example" (hereinafter referred to as the "Report") released by the Institute of Industry and Technology Economics of the Chinese Academy of Macroeconomics, there are millions of shop exploration daren active on the network platform. In the first three quarters of 2023, 1.65 million people will get their income from Tiktok stores, up 131% year on year, and 580000 people will get stable income from stores. Dong Zhenxuan, from Wenzhou City, Zhejiang Province, used to be a budget officer for a construction company. In her spare time, she loves photography and food, and has even purchased professional equipment specifically for capturing food. Later, she turned her hobbies into her own job and transformed into a food exploration expert. Becoming a store exploration expert not only allows me to taste local cuisine, but also allows me to listen to different life stories and feel the strong atmosphere of urban life while chatting with the shop owners, "Dong Zhenxuan shared her experience of exploring the store with reporters. Wang Jianan, who works in Beijing, and his friends jointly operate a store exploration video account. He is mainly responsible for filming and editing. He told reporters that after entering the store exploration industry, his perspective on the world has become broader and more open. "In the past, when I was doing other jobs, I had limited access to information. It was a new life experience for me to be able to contact different industries and see more different things after I went shopping." At the end of July, in a new batch of new career information released to the society by the Ministry of Human Resources and Social Security, the new type of work of "life service experience" was included in the name of "Internet marketer", and the "store talent" ushered in the moment of righting its name. "With the release of the new career of life service experience staff, it is expected to attract more people to join the shop exploration industry," said the person in charge of Tiktok Life Service. Reduce trial and error, save time and money. "Various life service platforms are like encyclopedias, where you can find corresponding shop exploration bloggers for eating, drinking, and leisure. Some bloggers even attach group buying links to their shop exploration pages, which are much cheaper than direct offline consumption. Recently, Xiao Wang has been planted with a secret escape room and is planning to experience it in a few days. The report believes that consumers can conduct multidimensional comparisons on the platform based on the recommendations of influencers, and then determine the suitable store, effectively reducing trial and error costs, saving both time and money. More and more consumers are pursuing high-quality and differentiated service consumption, paying more attention to consumer experience and the cultural connotations behind it Hong Qunlian, a researcher at the Institute of Industrial Economics and Technological Economics of the Chinese Academy of Macroeconomics, believes that store exploration services can help meet consumers' new consumption needs. Hong Qunlian introduced that some store explorers not only introduce delicious food, but also tell consumers about the origin, ingredients, methods, characteristics, etc. of the food to improve their appreciation ability; Some experts and scholars use short videos to convey the historical and cultural knowledge behind distinctive cuisine, promoting the upgrading of consumer quality. For businesses, the revenue boosting effect brought by influencer store exploration is also evident. Tiktok life service data shows that in 2023, Daren stores will help physical businesses increase revenue by 94.6 billion yuan. Expert store exploration has reduced the marketing and promotion costs of merchants and improved the accuracy of traffic diversion. At the same time, businesses can optimize their products and services in a targeted manner through professional evaluations from experts and consumer feedback, promoting supply side quality upgrades Hong Qunlian said. Yang Hutao believes that store exploration is an industry with refined division of labor and specialization. Store explorers should focus on specific industries, fields, and even segmented products. This specialized drainage can promote service providers to achieve economies of scale in a certain category. At the same time, more and more roadside small shops are attracting consumers' attention through store explorers. Dong Zhenxuan's food camera captures many night markets and "roadside stalls": there are old street shops that have been open for more than 20 years, as well as specialty snacks with decades or even hundreds of years of history. In the past two years, she has visited more than 30 cities across the country and promoted over 300 local snacks. The report shows that a large number of niche service providers such as non chain small shops and old stores have long been at the end of the long tail market, with high search costs for consumers and limited consumption choices due to information asymmetry. Store exploration experts can discover vast long tail markets at a lower cost, enabling their service information to quickly spread on the platform, bringing new opportunities for development to small shops, old stores, and even niche scenic spots located in isolated areas. With the increasing development of the influencer exploration industry, some non-standard situations have also emerged in order to cultivate a good ecology through multi-party governance. Zou Tao, the owner of a restaurant in Ningbo, Zhejiang, has experienced many uncivilized behaviors of exploring restaurants: some bloggers forcibly demand business cooperation, inevitably giving negative reviews; Some influencers don't even taste it during filming and rush to the next place after a simple shoot; Some bloggers have a perfunctory attitude and publish rough and casual tweets, lacking genuine emotions. In this regard, Hong Qunlian believes that the "exploration economy" is in an important stage of transitioning from high-speed expansion to stable maturity, and requires the joint efforts of platform enterprises and government departments, as well as the participation of experts and merchants, to promote the healthy and orderly development of the industry. Platform action is key. The platform should establish management rules and a credit evaluation mechanism for influencers, allowing consumers to evaluate the effectiveness of influencers' store exploration and the authenticity of their promotion, in order to regulate the behavior of influencers, "said Li Mingtao. According to the report, in 2023, Tiktok Life Service Platform will deal with more than 180000 violators, and the rate of false propaganda violations will drop by 67%; Strengthen authentic store exploration and dispose of over 35 million 'cloud edited' videos; Establish a "Consumer Rights Protection Special Fund" with a year-on-year increase of 7.5 times in compensation amount. Platform governance should not only focus on "management", but also on "guidance". Hong Qunlian suggests that the platform can carry out specialized training for influencers, encourage local influencers to explore local specialty products and services, and cultivate and incubate a group of high-quality store explorers with benchmark and demonstration effects. Regulation is also essential. Li Mingtao believes that regulatory authorities should effectively utilize existing laws and regulations, and timely introduce new regulatory measures to address new problems that arise in regulatory practice; The industry itself needs to establish clear norms and guidelines, clarifying the responsibilities and obligations of store explorers. The Measures for the Administration of Internet Advertising issued by the State Market Supervision and Administration put forward that "if goods or services are promoted through knowledge introduction, experience sharing, consumption evaluation and other forms, and purchase methods such as shopping links are attached, advertising publishers should clearly mark" advertising ".". This regulation clarifies the responsibilities that store exploration bloggers need to bear, which is conducive to safeguarding the legitimate rights and interests of consumers. For the group of store exploration experts, the increasing number of experts intensifies competition, the decreasing tilt of platform traffic, and the lack of guaranteed revenue cannot be ignored. Store exploration experts themselves need to establish the correct mentality, "Hong Qunlian said." Before entering the store exploration industry, one must have an objective and clear understanding that not everyone can become a top blogger. "Store exploration experts need to increase fan attention and increase income by forming their own characteristics and improving their own abilities. Li Mingtao suggests that influencers should choose a certain field to deeply cultivate, study and master the issues that consumers are concerned about in that field. The stronger their professional ability and fan stickiness, the more popular their works will be. The level of attention to detail determines the level of precision in a video For his passion for exploring stores, Wang Jianan has always put the word "sincerity" first. "Whether you are sincere or not, the audience can tell