It is an undeniable fact that China's new energy vehicles are becoming a leader in the global automotive industry's transformation. Against the backdrop of continuous innovation and breakthroughs throughout the entire industry chain, China's new energy vehicles are not only consolidating their own advantages, but also continuously attracting global industrial resources and accelerating the transformation and upgrading of the global automotive industry. Under the rapid emergence of new cars in the Chinese automotive market, the industry direction and trend represented by heavyweight new cars are particularly noteworthy. The "clustering" and "hardcore" technology of new cars is a highlight. Just after the traditional summer off-season, the car market in August welcomed a wave of new car models. According to incomplete statistics, more than 15 new cars will be launched in August, with new energy vehicles occupying the absolute mainstream, including the long-awaited Xiangjie S9, 2025 Haifeng and Haifeng 07 DM-i, Xiaopeng MONA M03 and other heavyweight models. On August 6th, at the Hongmeng Zhixing Xiangjie S9 and Huawei's full scene new product launch event, the first luxury flagship sedan of Hongmeng Zhixing, Xiangjie S9, was officially released. As early as the Beijing Auto Show in April, the Xiangjie S9 left a deep impression with its "global aesthetics" at just a glance. The Xiangjie S9, which revealed its true appearance this time, is even more impressive: the "OneBox" design achieves a balance between large space, high efficiency, and high aesthetic value. The first sedan's rear zero weight seats, first sedan's standard projection giant screen, D-class sedan exclusive Touareg platform, first ADS 3.0 advanced intelligent driving system and other full stack Huawei technologies provide a new interpretation of luxury flagship sedans from the aspects of design aesthetics, space, driving, intelligence, and safety. However, the selling price of only 399800 to 449800 yuan is lower than previous market predictions, and compared to Maybach's even smarter products, the price is only one tenth of Maybach's. Undoubtedly, it is very competitive in the high-end market and has attracted many consumers. Official data shows that the Xiangjie S9 is expected to exceed 2500 units within 24 hours of its launch. The BYD Sea Lion 07 DM-i and 2025 Sea Lion, which were officially launched on August 8th, also have many hardcore technologies. Among them, the Sea Lion 07 DM-i is equipped with the fifth generation DM technology, achieving new breakthroughs in fuel consumption, range and other aspects of products in the same class. The 2025 Sea Lion is the first sedan equipped with the e-platform 3.0 Evo, with an 800V high-voltage system and a comprehensive improvement in charging efficiency. The first pure electric model of Lynk&Co, Z10, is also expected to be launched in August. It is said that its biggest highlight is equipped with AMD S2000 chip, which has 1.8 times the computing power of Qualcomm Snapdragon 8295. The Yipai E π 007 Extended Range Edition, also launched in August, is claimed to be equipped with the Dongfeng Mach Super Extended Range System, with a comprehensive range of up to 1200 kilometers. The finale of August's new cars will gather at the 27th Chengdu International Auto Show, which will open at the end of the month. Among them, the WENJIE new M7 Pro, which belongs to the same Hongmeng Zhixing brand as the Xiangjie S9, has attracted much attention. It has been revealed that the new M7 Pro from Wanjie is equipped with CDC continuously variable damping shock absorbers as standard, which can achieve a more comfortable driving experience. At the same time, the new M7 Pro from Wanjie has upgraded to the HUAWEI ADS basic version, with active safety, parking, intelligent driving capabilities on highways and urban expressways that exceed industry standards, as well as leading intelligent parking and safety capabilities. By sorting out these heavyweight new cars, it is not difficult to find that new energy vehicles are not only gathering global automotive industry resources, but also constantly integrating advantageous resources from more fields across borders, becoming the culmination of global automotive industry transformation. By partnering with Huawei this time, we have gathered all the advantageous resources of BAIC's entire industry chain, including research and development, production, parts, and service trade, from the height of our core strategy and first priority strategy. All in Enjoy S9 On August 6th, at the Hongmeng Zhixing Xiangjie S9 and Huawei's full scene new product launch event, the words of Zhang Jianyong, Secretary of the Party Committee and Chairman of BAIC Group, drew applause from the entire audience. According to Zhang Jianyong, BAIC has tailor-made a globally leading intelligent manufacturing factory for Xiangjie, with an overall comprehensive automation rate reaching the industry's advanced level, and some key processes achieving 100% automation. According to the plan, the planned production capacity of the first phase of Xiangjie Super Factory is 120000 vehicles, which can be expanded to 300000 vehicles in the future, achieving the production of one vehicle per minute. In addition, Xiangjie Super Factory also has the world's leading ADS intelligent driving calibration system, and has introduced the industry-leading "full-time quality monitoring and sensing system" on the basis of existing luxury quality control standards, ensuring that each vehicle has an exclusive file and can be monitored and traced throughout the process. Not only has BAIC, which has 20 years of experience in producing over 5 million high-end luxury cars, deployed all its advantageous resources in the entire industry chain, but Chinese technology leader Huawei has also invested its top-level technical capabilities in the automotive field in this cooperation. According to Yu Chengdong, Executive Director of Huawei, Chairman of Terminal BG, and Chairman of Intelligent Automotive Solutions BU, taking intelligent driving technology as an example, the Xiangjie S9, as the first model of HUAWEI ADS 3.0 advanced intelligent driving system, comes standard with a 192 line LiDAR and is the first to apply a new end-to-end architecture; The industry's first intelligent driving function from parking spaces to parking spaces, connecting parking lots to public roads, public roads to parks, and parks from ground to underground, truly achieving full scene connectivity and a more human like driving experience. In addition, the Xiangjie S9 parking and driving service has officially been put into commercial use. After arriving at the destination, people can get off the car and leave, and the vehicle can park independently, solving the pain points of difficult and time-consuming parking, making it more convenient and safe. Zhang Jianyong also revealed that in the development process of the Xiangjie S9, BAIC's high-end intelligent manufacturing capabilities have been deeply integrated with Huawei's digital technology. In fact, "ALL IN" is not only achieved by BAIC and Huawei, but also by the world's top power battery technology. As the "heart" of new energy vehicles, power batteries have always been the largest component in the cost of new energy vehicles. The power battery provider for the Xiangjie S9 this time is the world's top ranked CATL. Zeng Yuqun, Chairman and CEO of CATL, personally attended the press conference and shared the industry's thinnest 800V, 100kWh safety battery designed by CATL for the Xiangjie S9. The CLTC comprehensive range can reach up to 816 kilometers, and with the 800V high-voltage fast charging platform, it can increase the range by 200 kilometers in 5 minutes. Huawei's strength is' numbers', BAIC is' logic ', and CATL is' chemistry'. The combination of the three is called 'mastering mathematics, physics, and chemistry, traveling the world without fear' Zeng Yuqun vividly described the "strong alliance" of the three top enterprises. If this is the "top configuration" of China's automotive industry resources today, then the top resources of the global automotive industry are also condensed in the Xiangjie S9. According to Yu Chengdong, the Xiangjie S9 has undergone master level chassis tuning, and the first omnidirectional collision avoidance system CAS 3.0 was jointly developed with a German supplier. In this collision prevention system, the forward AEB supports recognition of pedestrians and vehicles crossing diagonally outside the lane, and adds road adaptive AEB to predict and stop accurately in advance; The first enhanced automatic emergency steering eAES system has changed from only stopping or changing lanes to changing lanes while braking, making it more flexible in dealing with complex road conditions; Prevent accidental stepping on the accelerator pedal, with a three-layer protection mechanism, bringing driving safety to a new level. "ALL IN" not only has the resources of the automobile industry, but also enjoys S9's cross-border integration of resources in more fields: together with Nathalie Feisthauer, the winner of the "perfume Industry Oscar" FIFI Award, select the Chiba Rose at the foot of the Alps and the seaside as the raw materials to customize three types of high definition fragrance series, bringing top class sensory experience to drivers and passengers; The car audio system is also created by international masters, with 25 units of professional grade audio and a new Huawei Yuezhang Audio Excellence Series with a total power of 2080W, allowing drivers and passengers to enjoy a palace level opera house experience. The industry has formed a consensus that in the era of fuel vehicles, the luxury car market is basically dominated by foreign car companies, and most domestic brands can only compete for the "cake" in the mid to low end market. However, in the era of new energy vehicles, domestic brands have begun to use their first mover advantage and technological accumulation to launch a collective attack on the high-end market. Since last year's Shanghai Auto Show, when BYD's U8 caused a sensation, "Chinese luxury cars" have continuously entered the high-end market with strong momentum, reaching heights that domestic brands cannot match in the era of fuel vehicles: BYD's U8 sold 5000 units in 132 days after its launch, setting a record for the fastest sales of a million dollar SUV model in China; The Wenjie M9 has been on the market for over 7 months with a large quantity of 120000 units, becoming the best-selling luxury car model in China with a sales volume of over 500000 yuan. Double 9 flagship, meet at the peak Yu Chengdong was full of confidence at the press conference. The Xiangjie S9 is the first luxury flagship sedan of Hongmeng Zhixing, and together with the Wenjie M9, it forms the Double 9 flagship. The Xiangjie S9 reshapes the luxury experience in all aspects, and the new car is launched immediately, with high volume and massive sales. Industry insiders analyze that unlike other luxury cars that focus on the driver's experience, the biggest advantage of the Xiangjie S9 is the comfortable experience for rear passengers: zero gravity seats in the rear seats, exclusive secretary screens in the rear seats, sedan grade projection screens that replicate the cinema viewing experience, and a halo soothing mode. Yu Chengdong also personally explained at the press conference that he could sleep very well in the back row of the Enjoyment S9, while in the past, he couldn't sleep even if he was tired while riding the Maybach. Yu Chengdong also bluntly stated that the Xiangjie S9 surpasses traditional luxury cars in terms of space efficiency, drag coefficient, 0-100 km/h acceleration, range, energy consumption, and other aspects. Actor Gao Ye, a close friend of the Xiangjie S9 brand, also shared the unique one click privacy mode of the Xiangjie S9. Not only does it have an electric curtain that can block the line of sight, but the voice of rear passengers can also be "processed" into a form that the front row cannot hear clearly, in order to protect the privacy of rear passengers. Despite the advantages and strength of the Xiangjie S9 in terms of performance, design, intelligence, and many other aspects, some industry insiders have expressed concerns about its market prospects. Whether it's the Wanjie M9 or the Looking Up U8, the new energy vehicle models that were able to "tear open a hole" in the luxury car market before were SUVs, while the domestic mid to large size sedan market targeted by the Xiangjie S9 is still firmly controlled by BBA. The Mercedes Benz E-Class, BMW 5 Series, and Audi A6L are among the top selling mid to large sized sedans, with sales exceeding 100000 units in the past year. Zhang Jianyong also mentioned at the press conference that according to market statistics, the independent penetration rate of China's executive luxury car market in 2023 is only 8.3%, which means that only 8 out of every 100 executive luxury cars are domestic independent brands. The reason for this is that sedan users have much higher requirements for vehicle brands than SUV users, which is also the core of why BBA has been thriving for a long time. However, it is precisely under the strong market traction formed by the wave of electrification and intelligence, as well as the gradual maturity and transformation of consumer cognition, that the automotive market pattern and brand hierarchy formed in the traditional fuel vehicle era are being broken. In the first half of this year, traditional luxury car brands did not see the expected sales growth, but instead experienced a decline due to significant price reductions. According to sales data released by BMW Group, a total of 1.2133 million new cars were delivered globally in the first half of this year, a year-on-year decrease of 0.1%; Mercedes Benz's global new car sales in the first half of this year were 1.1686 million units, a year-on-year decrease of 6%. This time, the Xiangjie S9 has joined the "battle" of independent brands to enter the luxury car market, and has targeted the most difficult "hard bone" of medium and large sedans. The deep empowerment of technology leader Huawei, years of luxury car manufacturing experience and strong high-end intelligent manufacturing capabilities of BAIC, and the leading advantage of CATL in the field of power batteries will become its solid support and strong confidence. The fundamental change in the automotive market landscape is just around the corner. (New Society)