Building a solid foundation for the development of digital rural areas

2024-08-09

Digital countryside is a strategic direction for rural revitalization and an important part of building a digital China. Not long ago, the Cyberspace Administration of China, the Ministry of Agriculture and Rural Affairs, the National Development and Reform Commission, and other departments jointly issued a notice to announce the second batch of national digital rural pilot areas and put forward specific requirements for organizing pilot work. Currently, with the rapid development of new generation information technologies such as big data, cloud computing, blockchain, and artificial intelligence, digital technology is becoming an important driving force for promoting comprehensive rural revitalization. Since the 18th National Congress of the Communist Party of China, the Party Central Committee has attached great importance to the digital transformation of rural construction and promoted the empowerment of digital technology for rural revitalization. By utilizing digital technology, traditional agricultural industries have been upgraded, and the integrated development of the primary, secondary, and tertiary industries in rural areas has been accelerated. The construction speed of smart agriculture is accelerating, and the effectiveness of digital technology in empowering crop planting, animal husbandry, etc. is significant, which liberates rural labor and greatly improves resource utilization. For example, a certain location in Zhejiang Province has built a smart agriculture system that integrates technical services, planting services, purchasing and sales services, policy services, and effective supervision through the construction of a digital platform, enabling farmers to move towards common prosperity. The effective application of digital technology has also cultivated a number of new industries and formats. A number of new formats such as "digital+cultural tourism" and "digital+e-commerce live streaming" have taken root in rural areas, becoming key increments in stimulating rural development. According to data statistics, in 2023, the national rural online retail sales will reach 2.5 trillion yuan, a year-on-year increase of 12.9%, nearly 13 times higher than in 2014. Over the years, relevant departments have successively formulated a series of important documents such as the "Outline of Digital Rural Development Strategy" and the "Guidelines for the Construction of Digital Rural Standard System". Starting from the construction of digital infrastructure, the creation of smart agriculture, the development of new formats and models, and the improvement of governance capabilities, they have accelerated the digital transformation and upgrading of rural revitalization, achieving remarkable results. The "Action Plan for Digital Rural Development (2022-2025)" released in January 2022 points out that significant progress will be made in the development of digital rural areas by 2025. The deepening popularization of 4G in rural areas and the innovative application of 5G have significantly accelerated the digital transformation of agricultural production and operation. The construction of smart agriculture has achieved initial results, cultivating a group of well-known, high-quality, and distinctive rural e-commerce product brands. The rural network culture is flourishing and developing, and the rural digital governance system is becoming increasingly perfect. It should also be noted that there are still certain problems in empowering rural revitalization with digital technology. For example, the relevant institutional mechanisms are relatively incomplete, the construction of rural digital infrastructure is relatively weak, the phenomenon of "digital divide" between urban and rural areas is obvious, and the application scenarios of "digital+" are not comprehensive enough; The flow of some technological, financial, and talent factors in the process of urban-rural integration development is hindered, resulting in insufficient supply of technology, funding, and digital talent. In this regard, multiple measures should be taken simultaneously, with institutional and mechanism reform as a breakthrough point, to build a solid foundation for the development of digital rural areas and inject momentum into the modernization of agriculture and rural areas. Based on improving digital infrastructure, optimize top-level design. Each region should further improve relevant policies and promote the construction of digital technology facilities in rural areas according to local conditions. Vigorously introducing high-end technology, deeply integrating digital technology with rural revitalization, and building a new pattern of rural development of "digital+production", "digital+life", and "digital+space". At the same time, various regions should tilt their policies towards enterprises engaged in agricultural technology research and development, and support them to strengthen scientific and technological innovation with a focus on rural revitalization. Continuously narrowing the "digital divide" between urban and rural areas, breaking down barriers that restrict the development of urban-rural digital integration, and promoting data resource sharing. Taking digital empowerment of rural industries as the driving force, strengthen key links. Rural revitalization includes industrial revitalization, talent revitalization, cultural revitalization, ecological revitalization, and organizational revitalization. We should focus on the "bull's nose" of industrial revitalization and effectively drive the revitalization of other aspects. Vigorously promote the development of rural digital industries, promote the intelligence and greening of agricultural production, and achieve digital development in various links of the agricultural production, processing, sales, logistics and other industrial chains. At the same time, we will vigorously cultivate new industries and formats, promote the intelligent development of rural tourism, and create a number of leisure and sightseeing parks, rural homestays, forest homes, and health and wellness bases with complete facilities, diverse functions, and smart convenience. We will also recommend a number of high-quality rural tourism routes online. Promote the development of new forms of business based on the Internet, such as creative agriculture, adoption agriculture and health care, and explore new online business models such as sharing farms and cloud farms. Based on the gathering of rural digital talents, inject vitality into the source. By formulating differentiated policies, introducing specialized and technical digital talents, and focusing on solving their daily life and social security needs in serving the comprehensive revitalization of rural areas, we aim to solidify the talent foundation for digital rural construction. Establish a mechanism for urban-rural talent cooperation and exchange, and cities should vigorously support the flow of urban digital talents to rural areas, and allocate talent resources reasonably and efficiently. At the same time, we must also adhere to the integrated promotion of education development, technological innovation, and talent cultivation, rely on universities, research institutes, and enterprises to cultivate digital talents for rural revitalization, cultivate compound talents who understand both digital technology and agricultural production, and accumulate talent strength for digital rural construction. (New Society)

Edit:Xiong Dafei    Responsible editor:Li Xiang

Source:Stdaily.com

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