Since last year, the music performance market has continued to be booming, and "rushing to a city for a concert" has become the choice of many contemporary young people, which has also given birth to a new model of "music+cultural tourism". This summer, many cities in Jiangxi have held concerts and concerts, igniting new vitality in urban tourism and cultural consumption. On August 2-3, the Lushan City Camping Music Festival with the theme of "Let's Go Wild Together" was held in the city's campsite park, with singers such as Sha Baoliang and the "Peace Hotel" band performing. Accompanied by the chirping of cicadas and the summer evening breeze, tens of thousands of music fans and tourists from all over the country gathered at the foot of Mount Lu to enjoy a summer audio-visual feast. On August 3rd, the Lushan City Camping Music Festival with the theme of "Let's Go Wild Together" was held in the city's campsite park. Since the beginning of summer, Lushan in Jiangxi has created a series of new cultural IPs such as music evenings and Hanfu amusement parks, injecting new vitality into the cultural tourism industry and successfully "attracting traffic" to Lushan. During the music festival, Lushan City launched a free tour of the six major scenic spots around Lushan Mountain. Many music fans enjoy the natural and cultural scenery during the day at San Di Quan, Xiu Feng, Bai Lu Dong Academy, Bi Long Tan, and experience the music atmosphere at night. On July 26th, at the Jing'an Life Festival with the theme of "Fishing, Woodcutting, Farming, and Reading" in Zhaixia Mountain Park, Jing'an County, Jiangxi Province, the band's performance attracted many tourists to stop and enjoy. On July 26th, at Zhaixia Mountain Park in Jing'an County, Jiangxi Province, the Jing'an Life Festival with the theme of "fishing, woodcutting, farming, and reading" attracted tens of thousands of citizens and tourists. At the festival, the band's performance attracted many tourists to stop and appreciate. In Jing'an, music performance has become a "prescribed action" every weekend during the summer vacation. The upcoming traditional festival "Qixi", Xinyu City, Jiangxi Province, based on the unique cultural and tourism format of Fairy Lake, combines the popular fairy chivalry culture with the fairy lake Qixi cultural narrative to create a Qixi evening party. The relevant person in charge of Xinyu said that the Fairy Lake has been persistently promoting Qixi culture for many years, carrying out various characteristic Qixi tourism culture revitalization projects, creating characteristic cultural cards, and making Xinyu Fairy Lake the preferred tourist destination for tourists to enjoy Qixi. It is reported that in order to help attract customers to Jiangxi and further expand the brand influence of "Jiangxi's unique scenery", Jiangxi has launched the "Singing Tour Jiangxi" plan since last year. A series of concerts have been held intensively, represented by the "internet famous city" Nanchang, and a number of cities in the province have ushered in a wave of cultural tourism industry. Cultural and entertainment performances not only stimulate consumption in transportation, accommodation, tourism, etc., but also ignite the vitality of the city. The cultural and tourism department of Jiangxi Province stated that the deep integration of "music+tourism" is gradually building a new urban identity for Jiangxi. Concerts and music festivals are not only carriers of entertainment, but also elements that shape and spread the city's image. (New Society)