The various events of the Paris Olympics are in full swing, and driven by this Olympic craze, the enthusiasm for sports among the whole nation continues to be released. From China's advantageous sports such as badminton and table tennis, to this year's popular gold medal winning sport tennis, to niche sports such as cycling, surfing, and rock climbing that continue to be activated, a wave of sports consumption has emerged in various regions due to the summer consumption combined with the "Olympic effect". Winning gold on the court stimulates the enthusiasm of the public for tennis. Chinese tennis players have achieved excellent results in the Olympics, inspiring the public's enthusiasm for tennis. At a tennis training center in Futian, Shenzhen, the training grounds were already fully booked. In this year's Paris Olympics, skateboarding, rock climbing, and surfing have been added as new Olympic events, and their popularity is increasing. In an indoor climbing hall in Ningbo, Zhejiang, many young people are challenging various difficult climbing routes. Climbing, surfing and other newly added Olympic events are becoming increasingly popular in Qing'ao Bay, Nan'ao, Shantou, Guangdong. Some niche water sports such as sailing and surfing have also become new choices for public fitness. Chinese badminton players have won numerous medals at the Paris Olympics, boosting the sales of badminton equipment. In addition to the high attention paid to products related to traditional Chinese sports such as badminton and table tennis, the Olympic Games have also driven sales of sports related products such as archery and road cycling. According to data from multiple e-commerce platforms, the Olympic sentiment has stimulated the consumption willingness of sports enthusiasts since the opening of the Paris Olympics. Swimming, badminton, archery, indoor surfing, rock climbing, and other sports have become the most searched for by consumers, and sales of related products have skyrocketed. The "Olympic economy" has stimulated the consumption vitality of multiple industries. The "Olympic economy" has also stimulated the consumption vitality of industries such as home appliances, snacks, and health care. Many consumers have purchased the latest movie watching equipment, snacks, drinks, and other products in order to create a better viewing atmosphere. Some consumers also choose to purchase health and wellness, sunscreen, and other products as supplementary equipment for scientific sports. (New Society)