Cultural and creative products with their unique cultural connotations and creative designs, such as ancient glass ornaments with profound meanings, handmade cloth bags with local characteristics, and playful shadow puppetry themed dolls, are loved by consumers and make the cultural and tourism industry more vibrant. It is understood that various regions are keeping up with the trend of upgrading cultural and tourism consumption demand, revitalizing and utilizing traditional cultural resources, integrating modern technological means, and creating richer and more diverse cultural and tourism experiences. Fucheng County, Hengshui, Hebei Province, launched a unique cheongsam with Paper Cuttings elements. Luoyang's "Hanfu Hotel", which provides free Hanfu experience services, is popular for booking. The straw paintings at the mouth of the Yellow River at the "Yellow River Gathering" in Laojie Changxiang, Lijin County, Dongying City, Shandong Province are vivid... Zhai Xiangkun, deputy director of the Culture and Tourism Policy Research Center of the Chinese Academy of Labor Relations, said that at present, China's tourism consumption is accelerating its transformation to in-depth experience, people pay more attention to spiritual and cultural enjoyment, and "China-Chic" cultural innovation still has great potential. We need to continue to do well in differentiated and distinctive articles, and create more high-quality supplies. Cultural and creative products have become an important growth point for tourism consumption. With the arrival of the summer tourism boom, various cultural and creative products are constantly being updated, and customization and refinement have become new trends. The Badaling Great Wall in Beijing has launched "clearance documents" that can be named, "Great Wall bricks" that simulate the experience of "digging" historical treasures, and "Four Seasons Great Wall" ornaments that can change colors to show the beauty of the changing seasons, which are highly favored by tourists. Traveling with food has become a new trend in tourism, and cultural and creative activities on the tip of the tongue have become a major highlight of scenic spots. Yin Xu in Anyang Museum in Henan launched the "wide face engraved with oracle bone inscriptions", which makes people appetizing, while the "big tripod covered with rice" has both taste and appearance; The "Dazheng Palace Mousse Cake" launched by the Shenyang Palace Museum; The "Copper Running Horse Cultural and Creative Coffee" launched by the Gansu Provincial Museum has attracted tourists to "check in" one after another; Cultural and creative ice cream, as a fashionable item popular in scenic spots, is a "standard" for many tourists' summer travel... These creative and creative foods have also become a beautiful business card for cultural tourism in various places. With the deepening development of cultural and tourism integration, cultural and creative products are gradually demonstrating their enormous market potential and economic value. Experts suggest that traditional culture should be revitalized through cultural and creative products, injecting more momentum into the high-quality development of the tourism industry. (New Society)