Recently, the 2024 Publishing Brand Development Conference was held in Jinan. In his speech, Wu Shulin, Chairman of the China Publishing Association, mentioned that exploring the development of publishing brands is of great significance to the entire industry. Regarding the growth and brand development of publishing companies, Feng Xiaohui, the head of the research and consulting department at Beijing Open Book Information Technology Co., Ltd., stated that we can see that some comprehensive companies in the market are actually expanding their niche areas, no longer relying solely on a book or product line, but rather expanding their niche areas through a brand. At the venue of this meeting. The organizer provided pictures. At this conference, the guest speakers gave keynote speeches from multiple perspectives on the theme of "Brand Gathering Momentum, Strengthening the Future", covering various issues such as brand building. What are the ways to build a brand in the publishing industry? Jia Yingmin, the brand manager of "Reading Xiaodian" Xiaoguwen at Jinan Publishing House, stated that brand building not only requires influential bestsellers, but also deep connections with readers, providing high-quality value-added cultural services, and continuous development of high-quality products. Chen Lei, the founder of "Hunzhi", reviewed his creative and entrepreneurial experiences and expressed that he discovered new ideas about communication during this process. "When we use knowledge dissemination, it does not hinder the synchronous use of IP for two lines of dissemination." In addition, he mentioned that knowledge dissemination should not only rely on paper and ink, but also have more means and methods, such as opening a bookstore. "Bookstores are a great offline space that not only allows us to communicate face-to-face with our readers, but more importantly, they can provide a place for us to adapt to more means and ways of disseminating knowledge