Experience the joy of summer outdoor sports (Consumption Window · New Summer Consumption Scene) Step into the forest and take a hiking trip to get close to nature; Go deep into the city and enjoy the thrill of street cycling; Rafting on the lake, feeling the coolness of water sports... In the scorching summer, people's enthusiasm for participating in outdoor sports is high, and outdoor sports consumption is growing strongly. The Measures for Creating New Consumption Scenarios and Cultivating New Growth Points for Consumption, issued by the National Development and Reform Commission and other departments in June, proposed to promote the construction of fitness venues such as sports parks and national fitness centers, create a number of high-quality outdoor sports destinations, and guide and expand sports and leisure consumption. What outdoor activities do people enjoy this summer? What are the new modes of outdoor sports consumption? How to better promote the healthy development of outdoor sports? The reporter conducted an interview. New supply mode, "outdoor+" and other new forms of business have emerged in large numbers. "Once we arrived here, we were shocked by the boundless desert. In the evening, sitting on the camping chair outside the tent, the sun filled the sky, very comfortable." Wang Chen, a tourist from Guangzhou, "punched" the "youth desert" camp in Tengger Desert, Ningxia. In the hinterland of Tengger Desert, 1018 tents are scattered in the desert. The camp is well furnished and equipped. The desert campsite has carefully planned multiple functional areas, where young people can admire the starry sky with a few friends or participate in activities such as desert off-road and sand skating. Next, Ningxia will explore models such as "desert+wellness" and "desert+expansion" to provide diverse experiences for different tourists. Camping is a hot spot in outdoor sports. In some areas, camping sites have improved their supporting service facilities, launched various outdoor sports projects, and provided outdoor sports facilities such as mountaineering, hiking, racing, and equestrian around the campsite to enhance the consumer experience. With the introduction of relevant policies, the outdoor sports industry is accelerating innovation and creation, with a large number of new formats, models, and scenarios emerging. Currently, many regions are promoting the deep integration of outdoor sports and tourism, connecting scenic spots and resorts through hiking, cycling, self driving cars, aviation sports, and other projects, driving consumption such as accommodation, dining, and shopping in the surrounding areas. On a summer evening, the Jinji Lake in Suzhou Industrial Park, Jiangsu Province, is crowded with people. At the Wind Garden Pier on the west bank of Jinji Lake Scenic Area, tourists waiting to experience sailing have formed long queues. Xu Chenhui, a resident of Gusu District in Suzhou, is at the forefront of the queue. He enjoys sports, but this is his first time engaging in water sports. On the dock, after receiving training, Xu Chenhui put on a life jacket and boarded a sailboat. In the sunset glow, he drove the sailboat towards the center of Jinji Lake and said, "It's so fun! Water sports are easy to learn and suitable for all ages." In Jiangsu, where there are many water bodies and rivers intersect, water sports continue to be popular. On the Qinhuai River in Nanjing, Chinese and foreign college students rushed into the water, and Loong Boat flew on the water; At the Phoenix Island National Wetland Park in the suburbs of Yangzhou, tourists indulge in activities such as surfing and karting... According to the person in charge of Suzhou New Era Group Cultural and Tourism Company, as water sports become increasingly popular, the company is also constantly enriching its cultural and tourism product supply. This summer, the company has launched the "2024 Jinji Lake Midsummer Fun Season", offering a series of activities such as water jet skis, paddleboards, kayaks, etc., allowing citizens and tourists to find coolness in the water flow. There are many sports events and the activity scenes are gradually extending. Recently, the second "Village BA" basketball league in Xianguan Town, Shuyang County, Suqian, Jiangsu Province kicked off at the Wanpi Park basketball court in the town. 22 basketball teams from the whole town will compete against each other. Dribbling, passing, passing, turning and jumping, rebounding... All the participating players are full of energy and confidence, and the audience below cheers. At halftime, a wonderful cultural and artistic program written, directed, and performed by villagers won continuous applause from the audience. The Measures for Creating New Consumption Scenarios and Cultivating New Growth Points in Consumption "proposes to encourage and guide the development of rural sports events such as" village BA "," village supermarket "," village volleyball ", and" village running "that are rich in agricultural flavor. Carry out consumer brand promotion activities such as "bringing sports events into scenic spots, neighborhoods, and commercial districts", "traveling with sports events", and "outdoor sports vitality landscape" action plans. Playing basketball outdoors, sweating and shining. This league provides us with a stage to showcase ourselves, exchange skills, and enhance the unity and friendship between villages Xian Bei Village Yin Yi Basketball Team member Wen Xuan said. Shuyang County organizes branded sports events represented by the "ShuBA" basketball league to continuously meet the diverse sports consumption needs of the people. This year, other towns (streets) such as Xinhe Town and Gengwei Town in the county have successively held the "Village BA" basketball league. There are 170 teams, more than 2300 athletes and referees in the county, and more than 120000 indirect participants. The atmosphere of rural sports events is strong. Outdoor sports are becoming increasingly popular among people. Traditional activities such as outdoor ball games, cycling, hiking, and fishing are still popular, while emerging activities such as camping, frisbee, paddleboarding, and pikeball are gradually gaining popularity. At present, the number of outdoor sports participants in China exceeds 400 million, and the trend of popularization, full age, and lightweight is emerging. The activity scenes are gradually extending, and the characteristics of freshness, fun, low participation threshold, and social attributes attract many young people. According to data from Meituan and Dianping, in the first half of this year, the transaction volume of leisure camping related categories on the platform increased nearly three times year-on-year, with "camping base" and "outdoor camping barbecue" becoming popular keywords on the platform; The search volume for "outdoor hiking" has increased nearly fivefold compared to last year, and the number of group buying orders related to "hiking" has increased by 160% year-on-year; The number of group buying orders related to cycling sports increased by 85% year-on-year. The outdoor sports industry has a wide radiation range and can directly drive the growth of related sports equipment consumption. According to Kwai e-commerce data, in the second quarter, the total amount of bicycle sports equipment transactions on the platform increased by more than 530% year on year, and the number of orders increased by nearly 540% year on year. The popularity of the old domestic brands Forever, Flying Pigeon, Phoenix, etc. continued to increase with the help of short video platforms; The total transaction volume of fishing equipment commodities increased by 141% month on month. Outdoor sports integrate various elements such as sports, leisure, entertainment, ecology, and culture, effectively meeting the various needs of the people for slow living, experiential, and personalized experiences. To further develop outdoor sports, enhance the fun and participation of sports, cultivate the habit of residents regularly participating in physical exercise, and better implement the national fitness strategy. The venue facilities are complete, and the service guarantee level has been improved. Recently, since participating in the community organized public welfare training class, Xu Xian, a resident of Friendship Community in Jiabei Street, Jiaxing Economic Development Zone, Zhejiang Province, has fallen in love with the sport of baseball. Every morning, she goes straight to the community square and plays two games with her neighbors. This sport is simple and easy to learn, especially when you can play it right at your doorstep, it's so convenient! "Xu Xian said. Currently, the sport of baseball continues to heat up. In early June, Friendship Community teamed up with a health organization to offer a free public welfare training course on Pickball in the community, attracting many community residents to come and experience it. After 4 weeks of training, everyone has mastered the practice methods and made significant progress in their ball skills. Pickball not only has moderate physical activity, but also does not require high demands on the field. We actively integrate the sports facilities and resources in the community, allowing residents to enjoy the joy of outdoor sports right at their doorstep. This not only exercises the body, but also enhances emotional communication The person in charge of Friendship Community introduced that for many years, Friendship Community has been committed to providing residents with high-quality cultural and sports services. According to the new needs of residents, it promotes and organizes a variety of sports and fitness projects. The Measures for Creating New Consumption Scenarios and Cultivating New Growth Points in Consumption "proposes to encourage the use of open spaces such as old factories, urban parks, and lawn squares to create creative markets and camping and leisure areas. Each region should adapt to local conditions, fully utilize resource endowments, strengthen resource coordination, expand service facility supply, improve service guarantee level, and continuously improve the accessibility, inclusiveness, safety, reliability, and sustainability of outdoor sports for the general public. Experts say that China's vast territory and diverse terrain provide unique conditions for the development of the outdoor sports industry. Next, we need to continue to improve the spatial layout of outdoor sports facilities, promote the construction of sports parks, build a national trail system, optimize the layout of ice and snow sports facilities, improve mountain outdoor sports facilities, increase the supply of water sports facilities, cultivate self driving sports camps, strengthen the construction of aviation flight camps, expand the scale of outdoor sports facilities, expand the consumption space of outdoor sports, improve the quality of outdoor sports service supply, and stimulate new momentum for high-quality development of the industry. (New Society)