Ms. Wang from Heping District, Tianjin recently went to a shopping mall to buy clothes, and couldn't help but express her doubts and sighs - she was interested in a T-shirt and asked for an M size (160) to try on according to her body shape, but found that she couldn't fit it at all. She has encountered similar situations many times before. She used to wear size M, but in recent years, M women's clothing seems to be getting smaller and smaller. She once suspected that she was too fat and wanted to lose weight, which made her quite anxious. However, in fact, her body shape and weight have not changed much in recent years. Once, I tried on a T-shirt for my child in size 160 and it had no problem wearing. The M-sized T-shirt I bought a few years ago can also be worn Ms. Wang told a reporter from the Legal Daily that many of her female friends around her have also noticed this phenomenon. Another netizen roast that his 92kg adult women's clothes could not be stuffed, and his 35kg sister was just wearing them. The interviewed experts believe that some businesses use small size as a gimmick to claim that "wearing small size clothes is a test of women's body shape" and promote small size women's clothing, which may violate advertising laws. Consumers should bravely supervise businesses and say 'no' to unreasonable clothing sizes; In the field of clothing, China has issued corresponding national standards, and enterprises should produce clothing in accordance with national standards. The size of adult women's clothing is getting smaller and smaller. "Women's clothing is ridiculously small this year." On the social platform, a blogger sent a video roast. In the video, a young woman shows off the size L summer women's suspender she bought. However, when trying it on, she, who is 168cm tall and weighs less than 110 pounds, couldn't fit it at all. "Previously, size L could be worn by people weighing 54 to 60 kilograms, but now size L is so small," she said? Ms. Huang from Hangzhou, Zhejiang used to be a target audience for small size women's clothing. Even though she had a slim and slender figure, she did not like the "small size style" that some businesses now promote. She told reporters that she used to buy clothes in XS and S sizes when she went to the store, but this summer she went to a brand store to buy a vest and couldn't fit into the M size. I haven't changed my body shape in recent years, but I never expected the size of women's clothing to shrink! "" Businesses can design clothing according to public aesthetics and user needs, but they cannot 'randomly change' sizes, let alone promote shrinking sizes as a business model, "said Ms. Huang bluntly. Ms. Wang strongly agrees with this: "Currently, weight loss has become a trend among women, and businesses still want to make clothes smaller than the normal size, which can exacerbate women's body anxiety and even lead to some girls' pathological weight loss." In the opinion of Ms. Zhang, a resident of Beijing, some businesses intentionally make sizes smaller, claiming that it is "slimming", "good-looking", and "wearing small size clothes is a test of women's body shape", which actually leads to women being "size bullied". In recent years, my weight hasn't changed much, but the size of my clothes has been getting bigger and bigger. I used to wear size M, but now I have to wear sizes L and XL. Sometimes I dare not go to the mall with friends to buy clothes, which invisibly creates body anxiety. "Once, Ms. Zhang tried on a size L garment, but it still looked small. The salesperson directly called the warehouse staff to bring the largest size, which made her feel very embarrassed. However, she recently discovered that oversized children's clothing seems to be a substitute for adult women's clothing - she found at a certain children's clothing store that a size 160 top with a waist circumference of 80cm is very loose and comfortable to wear, while a nearby brand of women's clothing has a waist circumference of only 62cm for a size 160 top. Not only in offline brand stores, but also in some online live streaming rooms, the size of women's clothing sold is relatively small. Ms. Zong from Jinan, Shandong said that she bought a few clothes in the live broadcast room a while ago, but couldn't fit them when they arrived. Later, when she bought clothes again, she had to order one or two sizes larger based on the size given by the anchor. Ms. Zong told reporters that she measured and found that the chest circumference of the XXXL size clothes she recently purchased online was 86cm and the waist circumference was 77cm, while the L size clothes she purchased in a specialty store a few years ago had a chest circumference of 88cm and a waist circumference of 78cm, which was slightly larger than the XXXL size. Visiting several shopping malls in Dongcheng and Xicheng districts of Beijing, it was found that many merchants displayed very small tight fitting clothes prominently on their counters. A shop with advertising slogans such as "Spicy Girl Club" has various styles of T-shirts and dresses that are very mini, such as a size 160 skirt. The waist width of the skirt is even about the length of a woman's forearm, with one side less than 30cm. The merchants claim that the women who come here to buy clothes have very good figures. At a women's clothing store, the reporter saw a camisole top (size 160) with a measured waist circumference of only 60cm, and all the clothes in the store are in one size. When the reporter suggested picking out a piece of clothing for a friend who is nearly 160cm tall and weighs nearly 100 pounds, the salesperson suggested buying a loose fit to avoid being unable to fit. I thought I had walked into a children's clothing store. How could an adult woman wear such small clothes The boy who is waiting for his girlfriend to choose clothes at the women's clothing store said that he finally knows why his well proportioned girlfriend keeps shouting about losing weight. "It should be related to the shrinking size of the clothes in the clothing store. In addition, the reporter noticed that there is also a trend of small size and BM (Brandy Melville, a type of clothing that is suitable for girls who are thin enough) on social media platforms. The reporter searched for "BM fashion" on a certain social app and immediately saw many posts, such as "BM fashion collection" and "Be a BM girl". I am 170cm tall and weigh less than 105 pounds A blogger who looks very thin shared his experience of trying on BM style clothes on his account, but still "feels really strong and has the impulse to become thinner". Is the combination of distorted aesthetic interests and the shrinking size of women's clothing a deliberate effort by businesses to save costs or create "body anxiety"? The interviewed experts believe that the decreasing size of women's clothing is due to distorted aesthetic views and profit orientation. Market regulation is spontaneous, and some businesses intentionally make women's clothing sizes smaller and smaller, necessarily because it is profitable. This is a comprehensive reflection of market choices and certain public opinion guidance Associate Professor Liu Qiucen from the Human Rights Research Institute of Southwest University of Political Science and Law said. She further analyzed that on the one hand, the smaller the size of the merchant, the smaller the size of the blogger's clothing to attract traffic, all because there are explosive points, and some people are willing to pay for it; On the other hand, these businesses and bloggers have once again exacerbated the self doubt and anxiety of ordinary people through promotion - as if the whole internet is filled with people with model figures, and not being able to fit into small size clothes is unhealthy and unattractive. They may even blindly lose weight and pursue so-called "perfect figure" in an unhealthy way. In the view of Fang Jie, director of the Marriage and Family Department at Shanghai Yingdong Law Firm, the root cause of women's clothing sizes getting smaller and smaller is the popular aesthetic concept of "white, thin, and young". This aesthetic standard has given rise to a "vanity size" marketing strategy, which utilizes consumers' psychology of catering to so-called mainstream aesthetics to further increase sales of small-sized clothing. In her opinion, the aesthetic concept of "white, thin, and young" is a convergence of male perspective aesthetics. Businesses using small sizes as a gimmick to claim that "wearing small size clothes is a test of women's body shape" undoubtedly have taken the wrong perspective on the issue. As a result, some female consumers have been influenced by the negative online culture of PUA (mental control), turning from clothing consumers into "slaves" of clothing. 'Freedom of dressing' is a fundamental personal right, and promoting the commercial means of trying on small size clothes is a restraint on freedom of dressing and a 'bullying' of women's bodies. Using the aesthetic of 'white, thin, and young' to kidnap women, vigorously marketing small-sized women's clothing, and selling body anxiety, violates the principle of non discrimination in corporate activities Fang Jie said. Is there any relevant standard for the size of women's clothing to improve the system and implement standard sizes? Fang Jie introduced that the national standard for women's clothing size in China has gone through several important stages of development. As early as 1981, women's clothing size standards were established based on the results of national body measurements at that time; In 1991, relevant departments released the first version of the national standard for clothing size types, which was mandatory for implementation; In 1997, China revised the national standard for clothing size and changed it to a recommended standard. The latest comprehensive revision of the women's clothing size standard was in 2008, when it was replaced by "Clothing Size for Women (GB/T 1335.2-2008)" instead of the previous GB/T 1335.2-1997. The standard has not changed much, and the human body shape data still comes from previous measurement results Fang Jie said that when clothing standards can no longer adapt to changes in women's body shape and aesthetics, and recommended standards are only reference data for businesses, then the "decision-makers" of clothing size standards gradually become some merchants who pursue market interests, and smaller and smaller women's clothing has emerged. The reporter noticed during the investigation that with the continuous "shrinkage" of women's clothing, many women are unable to bear it and even some women are losing weight and slimming down just to fit into the astonishingly narrow size clothes. In Liu Qiucen's opinion, in order to solve the problem of women's clothing size, it is not advisable to advocate binding clothing size with body standards, which can restrict aesthetics and social evaluation standards. Pursuing small-sized women's clothing too much will lead to more and more women sacrificing their health for the ultimate. Society should recognize diverse beauty. Fang Jie found it gratifying that society has gradually realized that it is an unreasonable phenomenon for women's clothing sizes to become smaller and smaller. Many women have dared to say to small-sized women's clothing, 'I can't fit in, but it's not my problem'. We should face up to the fact that the national recommended standards are too outdated to adapt to changes in women's body shape. It is suggested that relevant departments update the national body shape data and revise the clothing size standards accordingly Fang Jie suggested that although there is currently no legislative regulation on abnormal clothing sizes in China, regulatory authorities can choose to pilot the implementation of standard sizes for various popular clothing brands in the face of clothing size chaos, guiding and promoting the establishment of healthier and more positive industry norms in the clothing industry. When consumers find that the clothing size has become too small to meet the public body standards, they can report to market supervision and other departments. The abnormality of clothing size to a certain extent represents the unqualified product quality. Consumer associations and others should take the initiative to discover and solve it In Fang Jie's view, businesses promoting small-sized women's clothing are suspected of violating advertising laws, and in serious cases, even suspected of fraud against consumers. Market supervision and management departments shall investigate and punish businesses suspected of violating advertising laws in accordance with the law. Consumers can protect their rights by filing complaints and reports to the market supervision and management department regarding suspected fraudulent behavior by merchants, or they can protect their rights through litigation. Article 34 of the newly revised Law on the Protection of Women's Rights and Interests stipulates that when planning and constructing infrastructure, people's governments at all levels should consider the special needs of women and provide public facilities such as toilets and maternity and child rooms that meet their needs. It can be seen that the configuration of public facilities such as mother and baby rooms and women's toilets in public places is becoming increasingly perfect. The issue of women's clothing also needs to be taken seriously by society and treated fairly and reasonably Fang Jie said. (New Society)