Recently, in order to further promote the deep integration of culture, commerce, and business in Liwan District, strengthen the construction of Liwan District as the core carrier area of the international consumption center city, and stimulate regional consumption potential, the Liwan District Business and Investment Promotion Bureau of Guangzhou (hereinafter referred to as "Liwan District Business and Investment Promotion Bureau") held the launching ceremony of the 5th "Exploring Liwan and Seeking Taste at Xiguan" event in the atrium of Liwan Leading Exhibition Plaza in Guangzhou in 2024. As scheduled for the year, the fifth event has arrived. The "Explore Liwan and Taste Xiguan" event has been successfully held for four years. The original intention of the event was to invite citizens to explore Liwan, discover Liwan, and fall in love with Liwan through the urban walking form of "foot measurement+tasting Xiguan cuisine+experiencing arcade style". This event coincides with the upcoming opening of the Paris Olympics, and the organizers have incorporated more interesting check-in experiences, merchant discounts, peripheral gifts, and other surprises into the check-in points. At the launch ceremony, the rules for the 5th "Explore Liwan and Taste Xiguan" event were announced. The event will officially begin on July 27th, and 100 participants will be organized to experience the check-in route of the Daxiguan commercial district first. The entire event will last from July 27th to August 20th. This year's check-in map routes are divided into two major business districts and three major routes. The two major commercial districts are Daxiguan commercial district and Bai'etan commercial district. The three major routes are the Xiguan style tourism route - Yongqingfang, Shangxiajiu Pedestrian Street, Shamian, Chenjiaci, Julong Ancient Village, etc; Xiguan Cuisine Tasting Line - Guangzhou Restaurant, Taotaoju, Qingping Restaurant, Panxi Restaurant, etc; Summer Cool Wandering Line - Guangzhou Liwan Lingzhan Square, Chengguanghui, Hengbao Square, Guangzhou Health Port Star River COCO Park, etc. Li Meiqi, Chief of the Business Management Section of Liwan District Business Investment Promotion Bureau, said: "There are 18 punch in points in three punch in routes. Citizens choose two punch in points, take photos and upload them to the social platform" Little Red Book ", attach the positioning of" Guangzhou Liwan Leading Exhibition Plaza ", and after 10 compliments, they can exchange small gifts at the service desk on the first floor of Guangzhou Liwan Leading Exhibition Plaza. Citizens can follow the official account" Guangzhou Liwan Release "and" Guangzhou Liwan Leading Exhibition Plaza "to get the details of this event." The business upgrade, to add color to the construction of the international consumption center city, also held the renaming ceremony of "Guangzhou Liwan Leading Exhibition Plaza". Guangzhou Liwan Lingzhan Plaza is located in the core area of Daxiguan commercial district. In recent years, it has introduced a number of sports brands such as MELAND SPORT, Leke Fitness, Yijia Bungee, and Laga Yoga, the first super sports factory in South China. It integrates sports fashion and social needs, adding vitality to the multi format integrated development of Daxiguan business circle. Li Jialin, general manager of Guangzhou Liwan Lingzhan Plaza, said that during the event, Guangzhou Liwan Lingzhan Plaza will hold night running and other fitness activities in conjunction with Decathlon sports brand, hoping to create an atmosphere of national fitness during the Olympic Games. What is the intention behind renaming "Lingzhan Shopping Plaza Guangzhou" to "Liwan Lingzhan Plaza Guangzhou"? Li Jialin stated that the renaming is necessary for the adjustment of the group's business projects. Among them, Link REIT Central City mainly aims to build a mid to high end large shopping center in the city center, while Link REIT Plaza mainly serves the surrounding neighborhoods, connects communities, and provides a comfortable and leisure consumption gathering place for residents around the mall. As one of the birthplaces of Guangfu culture, Liwan, Guangzhou Liwan Lingzhan Square, as a native Liwan project, hopes that Guangzhou Liwan Lingzhan Square can become a business card of Liwan Li Jialin stated that with the upgrading and construction of attractions such as Shamian, Yongqing Fang, and Lizhi Bay, Guangzhou Liwan Leading Exhibition Square will create a consumption business card with Cantonese characteristics by linking with the aforementioned areas. In addition, Guangzhou Liwan Lingzhan Square is also an important transportation hub in the Huangsha area, hoping to empower the surrounding areas through its transportation advantages, while the square also complements the surrounding tourist areas through catering, retail, sales, and other activities. In recent years, under the outline of building an international consumption center city in Guangzhou, Liwan District has accelerated the construction and development of the Lingnan characteristic commercial district of Daxiguan and the world-class landmark commercial district of Bai'etan. In 2024, the Daxiguan commercial district was selected as one of the first urban level Yangcheng Night Market pilot areas in Guangzhou. The Guangzhou Health Port Star River COCO Park, which covers an area of over 120000 square meters, officially opened in January this year. The White Goose Pond Greater Bay Area Art Center opened to the public on May 1st, and key projects such as Sam's Club, China Resources Wanda Plaza, and Julongwan Taikoo Li are under construction. It is reported that Liwan District will leverage the advantages of the millennium Lingnan culture, commercial culture, food culture, and intangible cultural heritage in the central urban area to continuously stimulate the city's commercial vitality. Closely adhering to the "five dimensions" of Guangzhou International Consumer Center, highlighting the three characteristics of "resilience, vitality, and openness", and developing Daxiguan and Baietan commercial districts into important engines for promoting high-quality economic development in Liwan District, providing solid support for Guangzhou's construction as an international consumer center city. (New Society)