The study of intangible cultural heritage is becoming increasingly popular, and the number of tourists who come to my home to experience the production of blue and white porcelain is increasing year by year, "said Chen Guanglin, a representative inheritor of Yunnan Yuxi blue and white porcelain firing techniques, who participated in the 8th China South Asia Expo and the 28th China Kunming Import and Export Fair (referred to as the" South Expo ") on the 26th. The South China International Fair will be held in Kunming from July 23rd to 28th. The Yunnan Intangible Cultural Heritage Protection Center organized over 150 representative projects of Yunnan's intangible cultural heritage to perform and showcase during the exhibition. On the 26th, reporters saw a dazzling array of intangible cultural heritage exhibits at the South China International Fair, attracting people to stop and take a look. The picture shows that the Yunnan Intangible Cultural Heritage Exhibition was very popular at the South China International Fair. Huang Xinghong's photo is taken in Yunnan Province, located on the southwestern border of China. Throughout the long history, various ethnic groups have created diverse and distinctive intangible cultural heritage. As of now, there are 127, 686, 3015, and 7766 intangible cultural heritage projects at the national, provincial, prefecture level, and county (city, district) levels in Yunnan, respectively. There are 125, 1419, 3568, and 12563 representative inheritors at the four levels. Yuxi blue and white porcelain is an intangible cultural heritage project in Yunnan Province, and Chen Guanglin is the representative inheritor of this project. He introduced that in 2013, the travel agency brought more than 400 tourists to his kiln to study and experience the drawing and painting techniques of tea cups, teapots and other utensils. Since then, the number of study tourists has increased year by year, reaching over 1500 by 2023. The deep integration of intangible cultural heritage and tourism has enabled many intangible cultural heritage projects to achieve both popularity and prosperity, and has also allowed tourists to experience the 'beautiful life of Yunnan' in intangible cultural heritage, "he said. The picture shows Chen Guanglin (first from the left) introducing blue and white porcelain at the South China International Fair. Huang Xinghong's Tang Guozi is an intangible cultural heritage project in Xishan District, Kunming City. The representative inheritor of this project, Ruan Zhimin, stated that research on intangible cultural heritage is becoming increasingly popular. In 2022, he opened a production workshop on the Tea Horse Flower Street by Dianchi Lake and at the foot of Xishan Mountain in Kunming, where he made and sold delicious Tang fruit. In the first year, attract about 300 people to study; The following year, it will reach over 500 people, and it is expected to exceed 800 people by 2024. The picture shows the public selecting Weishan cloth at the South China International Fair. Huang Xinghong's photo of Weishan Buza is an intangible cultural heritage project in Dali Bai Autonomous Prefecture, Yunnan Province, which is closely related to the traditional folk Loong Boat Festival. On Loong Boat Festival, children in Weishan Yi and Hui Autonomous County and other places are popular to wear small animal shaped cloth sachets, which means to ward off evil spirits and drive away plague. The representative inheritor of this project, Liu Chunli, introduced that she has been engaged in Weishan Buzha production for more than 30 years. In 2022, she launched a study tour in conjunction with the tourism market. Only a few dozen people participated that year, and the following year, it increased to more than 200 people. In the first half of this year, it has exceeded 200 people. She is optimistic about the prospects of intangible cultural heritage study tour. It is reported that Yunnan is promoting the deep integration of tourism and intangible cultural heritage by conducting research and learning on intangible cultural heritage, introducing intangible cultural heritage into scenic spots, hotels, and homestays, launching intangible cultural heritage themed tourism routes, and organizing activities such as the "Yunnan Intangible Cultural Heritage Companion Gift" selection. This injects new vitality into the inheritance and development of intangible cultural heritage, while also providing tourists with richer and more unique tourism experiences, injecting new vitality into rural revitalization. (New Society)