The history of world publishing is the history of publishers constantly using new technologies, ideas, and methods to disseminate knowledge and promote social progress, "said Wu Shulin, Chairman of the China Publishing Association, at the 2024 International Publishing Enterprise Forum held recently. Throughout history, countless industries have been eliminated in the constant evolution of technology. The publishing industry has always stood firm, constantly innovating and being regarded as a sunrise industry that will never wither. In recent years, digital technology and artificial intelligence technology have developed rapidly, sweeping across various industries. In this context, how do Chinese and foreign publishers face the challenges and opportunities brought by the digital age? What kind of answer sheet will they submit? On the forum, several industry representatives expressed their opinions and discussed how the publishing industry can embrace new technologies. Grasping the core competitiveness from paper media to electronic media, from printing technology to laser typesetting technology... Every development of science and technology will bring tremendous changes to the publishing industry. However, the rapid development of artificial intelligence technology in recent years has made many people feel both hopeful and worried. Artificial intelligence can accurately identify errors in articles, provide targeted writing suggestions, generate relevant graphics and text, and these functions are currently widely used. Many publishers are delighted to say that the participation of artificial intelligence has greatly improved their work efficiency. At the same time, artificial intelligence technology has begun to participate in market demand analysis, planning and publishing topics, and proposing marketing strategies. The comprehensiveness and power of these functions have also made many publishing editors wary and worried about being replaced. So, will practitioners in the publishing industry be submerged in the wave of artificial intelligence? On the forum, several guests gave negative answers: "New technologies will only make the publishing industry prosperous and develop. We should consciously keep up with the pace of technological progress, use new concepts, new carriers, new methods, and new processes to do a good job in publishing." How to better embrace new technologies? The key is to control the technology rather than being controlled by it. Huang Zhijian, Chairman and Party Secretary of China Publishing Group Co., Ltd., said, "No matter how technology changes, publishing practitioners must maintain their core competencies." He believes that the core competency of publishing practitioners is to select the most valuable and socially relevant knowledge achievements from a vast amount of information. For example, although artificial intelligence can analyze user preferences and plan popular topics through algorithms and massive amounts of data, it cannot completely replace humans in making value judgments. Some highly specialized technology reading materials have a small audience, and publishing such works often makes it difficult to generate large-scale profits. But from the perspective of social responsibility, these readings are very valuable and important crystallization of human wisdom. The planning and publication of these publications reflect the core competencies of publishers and are also an expression of their social responsibility. Therefore, in the era of digitization, publishers need to fully utilize their ability to select information. Only in this way can the publishing industry and publishing talents not deviate from the path and original intention of cultural inheritance, and always grasp the core competitiveness, "said Huang Zhijian. Embracing new opportunities for development, the application of technology should focus on the integration of software and hardware. Digitization is essentially the empowerment of hard technology with soft expression, "said Huang Zhijian. Hard technology is an important foundation for the future publishing industry. In the era of digitalization, publishers need to use hard technology correctly and effectively while maintaining their core competencies. To achieve a natural integration of technology and content, and to realize the principle of '1+1>2'. The practice of the education publishing industry reflects this concept. At the forum, attending experts shared cases and reflections on the application of new technologies in the education publishing industry. From the perspective of market demand, most of the readers and users facing the education publishing industry today were born in the Internet era, and their acceptance of various digital education publications is high. In addition, as knowledge carriers upgrade towards multimodality, paper books are no longer the only choice, and the characteristics and advantages of digital resources become more prominent. Therefore, choosing digital+educational publishing is an inevitable choice for the publishing industry to adapt to market demand. From market feedback, many students' learning experiences also confirm that digitalization can provide more assistance for learning. Digital platforms can integrate multimedia elements and achieve interactive exercises, thereby enhancing students' participation and deepening their understanding of knowledge. In addition, this approach can meet personalized learning needs, "said Li Lianhe, Managing Director and Vice President of Shengzhi Publishing Group in Asia. Digital publishing also enables publishers to update and revise content in real time, ensuring that textbooks keep up with the forefront of disciplines and are consistent with the latest scientific research achievements. With the continuous advancement of digital education, many publishing houses have accelerated the research and development of digital products, and digital publishing products have become an important source of revenue for publishing institutions. Next, we will accelerate the construction of digital textbooks and textbook version libraries, create after-school service platforms, and strive to provide solutions for new educational services, "said Zhang Chaoyang, Secretary of the Party Committee and Chairman of Jiangsu Phoenix Publishing Media Group Co., Ltd. Liu Chao, Secretary of the Party Committee and President of Higher Education Press Co., Ltd., also mentioned that Higher Education Press actively explores integrated publishing models and has developed and published digital intelligence textbooks and professional digital intelligence courses. The publishing house actively expands its presence in the field of artificial intelligence and collaborates with companies such as Huawei, Alibaba's Shanghai Artificial Laboratory, and Zhejiang University. The Higher Education Press, Zhejiang University, Alibaba Cloud, and others jointly developed the Zhihai Sanle Big Model. Last year, the textbook "Introduction to Artificial Intelligence" that integrates this big model was released. Its service functions include intelligent question answering, question generation, learning navigation, teaching evaluation, etc., which can provide teachers and students with a more intelligent and personalized educational and teaching experience. At the Cross border Cooperation for Development Forum, several attendees mentioned that in the process of empowering the publishing industry with digital intelligence, attention should be paid to cooperation and sharing. Repetitive construction of digital resources not only leads to waste, but also creates intangible barriers that prevent various institutions from fully leveraging their unique advantages and forming a joint force for resource construction. For example, in terms of the education publishing industry, Tang Enping, Global Book Business President of Springer Nature Group, introduced that high-quality education publications require publishers to understand AI technology and truly understand the local market and reader needs, but a publisher cannot do exceptionally well in all fields. Therefore, publishers should actively engage in cooperation in various fields, promote the landing of more high-quality publishing projects, and better integrate into the digital age. At present, domestic publishers have actively engaged in cross-border cooperation with technology companies. Zhang Chaoyang introduced: "In May of this year, Phoenix Group held its first innovation work conference and signed cooperation agreements with technology companies such as Huawei Cloud, iFlytek, and Peking University Founder, releasing a number of innovative projects and teams. Domestic publishers also continue to strengthen international cooperation and share digital resources. Zhang Chaoyang introduced: "The various societies under the group maintain close cooperative relationships with international education publishing groups such as Shengzhi Learning, Elsevier, and McLaugh Hill. For example, Jiangsu People's Publishing House authorized Shengzhi Gail Electronic Library to sell multiple large-scale works such as' Nanjing Massacre Historical Materials Collection 'and' General History of Chinese Buddhism 'in the form of e-books." (New Press)