On the occasion of the Paris Olympics and the 60th anniversary of the establishment of diplomatic relations between China and France, Chinese cultural and creative enterprise Card Game showcased its new collection of ancient Chinese sports culture cards at the "Dragon Horse Style Sports Spirit - Chinese Sports Culture Exhibition" in Paris. It is understood that Card Game hopes to showcase the profound heritage of ancient Chinese sports culture to both domestic and foreign markets through its youthful card products, promote the dissemination and exchange of Chinese and foreign cultures, and present the beauty of Chinese card craftsmanship. Chinese Olympic Committee President Gao Zhidan and others unveiled the Tenglong scroll with the Chinese seal engraved with the exhibition theme of "Dragon and Horse Style and Sports Spirit". On July 23rd, the Chinese Sports Culture Exhibition was grandly opened at the Bastille Design Center in Paris, France. This event is hosted by the Chinese Olympic Committee, and organized by the Chinese Olympic Committee's News and Cultural Heritage Department, China Sports Museum, and China Olympic Museum. The event aims to tell the long history and unique charm of Chinese sports culture in an international language through exhibitions and rich supporting activities, promote the spirit of sports and the Olympic spirit through exchange and mutual learning, and use the power of sports to light up the light of civilization. At the exhibition site, visitors can enjoy the exhibits and experience the positive, healthy, and striving spirit of "Dragon and Horse Style Sports Spirit". It is reported that the collection card of ancient Chinese sports culture is supervised and produced by the Sports Culture Development Center of the General Administration of Sport of China (China Sports Museum), and is developed and produced by the leading enterprise in the Chinese card industry, Card Game Animation. The whole set of cards includes 33 exquisite cultural relics cards, which tell the story and connotation of ancient Chinese sports from different perspectives, relying on the cultural relics such as Cuju figurines, Baduan Brocade album, Loong Boat Race scroll, chess playing picture, martial arts characters snuff bottles, etc. in the Chinese Sports Museum. The launch of the first set of Chinese sports culture cards in Paris is a great test of the designer's aesthetic vision, artistic taste, research and development ability, and craftsmanship level. How to combine Chinese classical culture with local French fashion elements and artistic atmosphere to create a brand new art card that blends the East and the West without compromising, requires creators to have unique creativity. The person in charge of Card Game stated that the company has formed a professional design team to study the cultural connotations of each cultural relic in the collection, and simultaneously research the international design language mainly based on French dynamic fashion, forming the overall design style of ancient Chinese sports culture collection cards. The system is based on visually impactful elements such as green, pink, and yellow, combined with contemporary printing technology. Metal objects use photolithography technology to show texture and details, ceramic lacquerware uses transparent silk screen printing to show the luster and three-dimensional of the glaze, ancient calligraphy and painting use tactile paper to restore the color and texture of the original collection, and even the printing of snuff bottle cultural relic cards uses fragrant ink, which can be rubbed and smelled. The logo on the packaging box organically combines the gourd, which symbolizes "fortune" in China, with the shape of the Eiffel Tower, conveying the long-standing friendship between China and France and the good wish for the beautiful coexistence of Chinese and foreign cultures. The Card Game Collection Card of Ancient Chinese Sports Culture uses cards as a new carrier to showcase the beauty of sports and enhance the international dissemination and influence of Chinese culture. On site, foreign friends and overseas Chinese stopped at the cultural exhibition hall, visiting cultural relics and experiencing ancient sports such as throwing pots and archery. At the same time, they generally developed a strong interest in the emerging cultural and creative product of cards. A foreign audience told reporters that they were very sorry to learn that the sports cultural relics exhibition was temporary, but they could learn about Chinese culture for a long time through sports culture cards. In addition, many Chinese traditional culture enthusiasts also came to the exhibition, including Chinese compatriots wearing horse face skirts, French friends who received eight section brocade cards to imitate movements, and foreign visitors who have visited China four times... Among them, Bernards, a former cultural department official of UNESCO and a French cultural heritage expert, praised the cards on site, saying, "Chinese cultural and creative enterprises and their incredibly exquisite cards have made me feel a new surprise of Sino French cultural exchange." Foreign visitors watched ancient Chinese sports cards and learned about cultural knowledge. In a series of exchange activities, the Card Game Ancient Chinese Sports Culture Collection Card was presented as a souvenir to the audience, further promoting Chinese sports culture and deepening overseas people's understanding and love for Chinese culture. In the process of the alliance between cards and sports culture, Card Game relies on the cultural relics in the collection of the China Sports Museum and uses cards as a carrier of contemporary trend art, carrying the cultural mission of promoting the "going global" of Chinese sports culture, enhancing the international dissemination and influence of Chinese culture, and promoting cultural exchanges and mutual learning between China and France in sports. The person in charge of card games stated that in the future, more and better trendy card products will be launched to further tell the story of China's card industry, explore the cultural inheritance function of cards, and make the essence of Chinese culture "leap on the card". (New Society)