New quality productivity is the productivity in which technological innovation plays a leading role. It can not only promote the development of high-tech industries, manufacturing, and service industries, but also be applied to agriculture and rural areas, providing strong impetus for the comprehensive promotion of rural revitalization and modernization of agriculture and rural areas. In 2024, the No. 1 central document proposed to "strengthen agricultural science and technology support", "continue to implement digital rural development action", "narrow the urban and rural 'digital divide", "strengthen the cultivation and use of agricultural science and technology talents and rural high skilled talents", etc. New quality productivity can effectively improve the level of agricultural and rural development and accelerate the construction of an agricultural powerhouse, and cannot rely solely on the improvement of traditional productivity levels. At present, the contribution rate of agricultural scientific and technological progress in China exceeds 63%, the coverage rate of high-quality crop varieties is over 96%, and the comprehensive mechanization rate of crop cultivation and harvesting is 74%. The new industries and formats of agriculture demonstrate strong potential in promoting high-quality development of agriculture and rural areas. New quality productivity has the characteristics of high technology, high efficiency, and high quality, which can optimize resource allocation, strengthen the research and development of urgently needed and advanced applicable technologies in industries, and promote the transformation and promotion of achievements, thereby improving total factor productivity and promoting the modernization of agriculture and rural areas. Promote the digitization of rural industries. The most intuitive manifestation of the application of new quality productivity in the agricultural field is to promote the digitization of the agricultural industry, greatly liberating and developing rural productivity. The application and promotion of intelligent agricultural machinery equipment, intelligent irrigation systems, intelligent monitoring systems for agricultural conditions, and IoT infrastructure greatly reduce labor costs in cultivation, fertilization, weeding, harvesting, drying, and other processes, greatly improve agricultural production efficiency, and also increase crop yield and quality. Through gene transfer and editing technology, cell culture and chromosome manipulation technology, protein modification and optimization technology, new crop varieties with stronger stress resistance, higher yield, and higher nutritional value can be cultivated. This not only improves the quality and yield of crops, but also helps reduce resource waste, environmental impact, and crop losses, and plays an important role in enhancing the core competitiveness of China's seed industry. The new quality productivity has also promoted the digital transformation of rural industries. Satellite remote sensing technology can be used for remote sensing monitoring of land, evaluating land quality, fertility, and providing high-quality planting land for farmers; The use of IoT sensors can achieve real-time monitoring of soil nutrients, and achieve optimal planting results through proportioning and precise fertilization; The use of artificial intelligence technology can enable autonomous driving and intelligent control of intelligent agricultural machinery, improving the efficiency of agricultural machinery operations; Utilizing big data and intelligent algorithm technology to comprehensively manage and optimize the supply chain, predict market changes, remind farmers to adjust production strategies in a timely manner, and achieve precise marketing. Assist farmers in making their lives more convenient. Applying new quality productivity to create an intelligent and user-friendly digital rural service system can bring higher social quality of life. In specific practice, strengthening the digital and intelligent transformation of traditional infrastructure can improve the operational efficiency and intelligent management level of infrastructure while ensuring the original functions. For example, constructing supporting facilities such as digital television, digital library, digital healthcare, and digital village affairs to meet the needs of farmers for learning, socializing, health, and livelihood. Increasing support for emerging industries, strengthening agricultural technology support, encouraging cross-border cooperation in different fields, promoting technological innovation and industrial integration, developing multiple agricultural functions, and tapping into the diverse value of rural areas will help promote the development of rural industrial parks and clusters, cultivate new formats and models with emerging industry characteristics, and enable farmers to share more value-added benefits. Intensify the deployment of 5G infrastructure, ultra-high voltage transmission systems, new energy vehicle charging stations, regional big data platforms, etc., promote the construction of county-level e-commerce live streaming bases, develop online sales of rural specialties, and expand channels for farmers to increase their income and become prosperous. To achieve a more optimized rural environment. The New Quality Productivity advocates a green, low-carbon, and circular development model that emphasizes both economic benefits and harmonious coexistence between humans and nature, which can improve the overall quality of rural environment and enable people to better survive and develop. Saving energy, reducing emissions, and improving resource utilization efficiency can help achieve the unity of economic development and environmental protection. For example, using soil microbial remediation technology to restore degraded soil and improve soil microbial diversity; Utilize smart grid and new energy technologies to reduce reliance on traditional energy sources such as coal, oil, and natural gas; Utilizing big data and the Internet of Things to enhance intelligent management of energy and resources, reduce costs and risks, and protect the environment and resources. New technologies such as 5G, big data, artificial intelligence, and the Internet of Things provide new ways and spaces for the dissemination and consumption of traditional cultural products and services, helping to promote the organic integration of agricultural civilization and modern civilization elements, and effectively strengthen the construction of rural spiritual civilization. For example, using big data technology to collect, store, disseminate, utilize, and inherit intangible cultural heritage information; Relying on public cultural cloud platforms, VR/AR rural cultural experience centers, etc., to ensure that farmers have a place and platform for cultural life; Through short videos, live streaming, and other forms, promote the healthy development of mass cultural and sports activities such as "village BA", village supermarkets, and village evenings, and enhance the "subjectivity" of farmers' participation in cultural production. The realistic path to accelerate the modernization of agriculture and rural areas is to comprehensively build a socialist modernized country, and the most arduous and heavy task still lies in the rural areas. There are still some bottlenecks and difficulties in promoting the modernization of agriculture and rural areas with new quality productivity. The flow of urban and rural factors is not smooth, and the digital divide urgently needs to be bridged. The digitalization level of agricultural industries lags behind that of non-agricultural industries, and there is a certain gap between the digitalization level of rural governance and public services and that of cities. Rural residents lag behind urban residents in terms of digital literacy and opportunities and abilities to use information resources. Infrastructure needs to be improved, and public services still need to be perfected. The uneven allocation of urban and rural infrastructure, with relatively lagging construction of rural roads, bridges, power supply, communication networks, and other infrastructure, has affected the connectivity of transportation networks between urban and rural areas, making it difficult for rural industries to achieve cluster and scale development. Insufficient investment in agricultural research and development, and a shortage of agricultural technology talents. The main manifestations are low investment intensity in agricultural science and technology, insufficient funding for personnel and public funds in agricultural research institutions, and a low proportion of sustained and stable support funds. Moreover, due to the relatively low efficiency of agricultural production, the long transformation cycle and high risks of agricultural scientific and technological achievements, it is difficult to attract more social capital investment. The agricultural industry chain is not yet perfect, and the added value of agricultural products is relatively low. At present, the main pillar of China's rural economy is still traditional agriculture mainly based on rice, wheat, and corn cultivation. The characteristic industry chain is relatively scarce, the brand industry chain is not long enough, and the number of leading agricultural product enterprises is relatively insufficient, making it difficult to adapt to the diversified needs of the market. Therefore, we should adhere to the combination of goal orientation and problem orientation, focus on the shortcomings and weaknesses in promoting agricultural and rural modernization, and start from the following aspects to develop new quality productive forces and effectively promote agricultural and rural modernization. Smooth the flow of factors and bridge the digital divide. Unifying the urban-rural factor market and promoting the free flow of urban-rural factors is a powerful support for accelerating the formation of new quality productive forces and an inherent requirement for comprehensively promoting agricultural and rural modernization. The labor employment and population management system of urban-rural integration should be implemented, and the barriers of registered residence that hinder urban-rural integration should be removed. Establish a unified human resources market between urban and rural areas, grant urban and rural residents consistent rights in education, employment, social security, etc., and achieve equal exchange and two-way communication of labor factors between urban and rural areas. Improve the mechanism for ensuring financial investment in agriculture and rural areas, mobilize more social funds to invest in agriculture and rural areas, and transfer more public finance to the agricultural and rural sectors. Improve the rural financial service system, broaden new financing channels for agriculture, rural areas, and farmers, build a multi-level, diversified, and moderately competitive rural financial service system, and solve the problem of "difficult loans" for farmers. Deepen the reform of the land expropriation system, improve the compensation standards for expropriation, perfect the methods of land expropriation and resettlement, establish a unified urban-rural land market system, explore the implementation of the rural collective management construction land market system, effectively safeguard the collective income rights, land contracting rights, and homestead use rights of farmers, and distribute the dividends of reform to rural areas and farmers. Promote the effective implementation of the Digital China strategy in rural areas, continue to implement the Digital Rural Development Action, develop smart agriculture, and narrow the digital divide between urban and rural areas. Improve infrastructure and enhance public services. Infrastructure is an indispensable public good for industrial development. We must adhere to the guidance of overall optimization and collaborative integration, and coordinate the development of existing and incremental, traditional and new infrastructure. Widely applying digital technology to infrastructure such as transportation, postal and telecommunications, agricultural water conservancy, water supply and power supply, pollution control, and cold chain logistics, developing intelligent transportation systems, smart power grid systems, intelligent water conservancy systems, intelligent environmental monitoring systems, etc. in rural areas, while promoting the intelligence of farmers' lives, promoting the two-way flow of various elements between urban and rural areas. Vigorously promoting the construction of agricultural Internet of Things, connecting various sensors and devices such as meteorological sensors, soil moisture sensors, vital sign detectors for elderly people living alone, and home gas leak alarms, providing support for farmers, significantly improving agricultural production efficiency, and making farmers' lives more convenient and safe. Efforts will be made to promote the cultivation and construction of digital rural application scenarios, coordinate the construction of regional big data platforms, develop various agricultural and rural application software and information products, and strengthen the collaborative sharing of agricultural production and operation, rural social management and other agricultural related information. We will deepen the digital development of education and training, medical and health care, cultural tourism, commercial services, and other fields, create rural digital smart communities, establish a digital standard system for life services, and use digitalization to drive the upgrading of the life service industry towards high quality and diversity. To build a modern infrastructure system that is intensive, efficient, economically applicable, intelligent, green, safe and reliable, and to help farmers enjoy higher quality public services. Deepen research and development promotion, cultivate scientific and technological talents. The government should do a good job in top-level design, provide targeted policies for technological innovation, continuously increase investment in social research and experimental development, optimize tax policies, improve agricultural venture capital regulations, and lay a solid foundation for the formation of new quality productivity. Seeds, as the "chip" of agricultural development, are an emerging industry facing the future. We should establish a seed industry innovation system with agricultural technology enterprises as the main body, promote the docking and cooperation between agricultural technology enterprises and scientific research units, financial institutions, and seed industry bases, and strengthen the research and development of urgently needed varieties such as high-yield, salt alkali resistant, cold and drought resistant. Focus on key areas and strive to improve the level of agricultural machinery equipment, operation, safety, and management. Activate the potential for high-quality agricultural development under new planting and breeding models such as "rice vegetable rotation, rice snail symbiosis", "unmanned farms", and "smart farming". Establish a modern agricultural talent cultivation mechanism, improve evaluation and incentive mechanisms and guarantee measures, strengthen the construction of new agricultural disciplines in higher education, and promote the widespread use of modern agricultural technology in talent cultivation