Since the beginning of this year, with a series of effective policies to promote consumption, residents' consumption confidence has gradually recovered, the potential of the consumer market has been continuously released, and the economic situation has continued to improve, becoming a new engine for high-quality economic development. The latest data from the National Bureau of Statistics shows that in the first half of the year, the total retail sales of consumer goods reached 2.3596 trillion yuan, a year-on-year increase of 3.7%. The national online retail sales amounted to 709.91 billion yuan, a year-on-year increase of 9.8%. In June, the total retail sales of consumer goods increased by 2.0% year-on-year and decreased by 0.12% month on month. In the first half of the year, the retail sales of services increased by 7.5% year-on-year. With the arrival of the peak summer consumption season, various regions have combined local market characteristics and launched a series of innovative measures to further activate consumption potential and promote the vigorous development of the consumer market. Anqing City, Anhui Province, has issued a new round of consumer vouchers with a total funding scale of 120 million yuan, effectively promoting the upgrading of home appliances and the upgrading of home decoration kitchens and bathrooms, and stimulating residents' consumption enthusiasm; Chenghua District of Chengdu integrates the strength of automobile sales enterprises in the entire district to promote consumption, and through multiple preferential policies, the maximum subsidy can reach 19000 yuan; Jilin Province is holding a summer consumption season and a series of activities called "Lighting up Night Economy Consumption to Add Vitality", aiming to comprehensively create a hot consumption atmosphere of "daily promotions, weekly festivals, and monthly activities"... The continuous release of residents' consumption demand injects vitality into the consumer market and promotes high-quality economic development. Guo Liyan, a researcher at the Market and Price Research Institute of the Chinese Academy of Macroeconomics, said that it is important to keep up with consumer trends, constantly innovate consumption scenarios and models, and enhance consumers' consumption experience. Step into the 24/7 smart store to independently select products and self-service checkout, and experience a convenient and efficient new shopping experience; Strolling through the smart business district, virtual digital people, time and space tunnels, crowd flow, AR display windows, and interactive holographic warehouses gather in five major experience areas, where immersive guides and interactive experiences are everywhere, unlocking new experiences of "cloud shopping"; Opening the live streaming room of the shopping platform, a variety of green products are dazzling, presenting consumers with a "green feast"... Industry experts say that vigorously developing new forms and models of consumption such as new consumption, digital consumption, and green consumption can better meet people's high-quality living needs, stimulate potential consumption willingness, guide the production side to improve quality and efficiency, transform and upgrade, and provide more job opportunities, achieving a virtuous cycle. We need to further target new consumer demands and trends, cultivate and strengthen new types of consumption, and promote stable growth in consumption. Recently, the "culture and tourism+" model has become a new consumption hotspot, and many regions have introduced special measures to promote cultural and tourism consumption, in order to unleash the potential of cultural consumption. The relevant person in charge of the Ministry of Culture and Tourism stated that various regions have recently launched numerous cultural and tourism consumption activities, including the issuance of consumption vouchers, ticket price discounts, discounts on consumption, and other measures that benefit the people, enriching their summer cultural and tourism life. Zhejiang has launched 9 measures to promote summer cultural and tourism consumption, holding the "Colorful Summer Zhejiang Fun" summer cultural and tourism consumption season activity, promoting the creation of unique cultural and tourism themed activities and consumption scenes such as "Hi Summer Vacation" and "Wonderful Night" in various parts of the province, and continuously enriching the tourist experience; Baohe District of Hefei City has allocated a total of 10 million yuan in special funds for promoting cultural and tourism consumption from three aspects: innovating cultural and tourism consumption scenarios, issuing cultural and tourism vouchers for the benefit of the people, and increasing the promotion of cultural and tourism in Baohe. Among them, 3 million cultural and tourism vouchers have been issued to empower the high-quality development of the local cultural and tourism industry. The relevant person in charge of the National Bureau of Statistics introduced that there is huge potential for the demand for clothing, food, housing, transportation, and spiritual and cultural needs of Chinese residents. The peak season for summer tourism and study, the start of the school year, and the National Day holiday also help to drive consumption recovery. The consumer promotion measures launched in various regions are like a shot in the arm, striking the pulse of the consumer market. These measures, together with the trade in policy and special measures for cultural and tourism consumption, form a policy synergy to jointly promote the recovery of the consumer market Zhu Keli, Executive Director of the China Information Association and Founding President of the National Research Institute for New Economy, stated. Consumption is an important engine driving economic growth and plays a crucial role in promoting high-quality economic development. At the policy level, we should continue to introduce policy measures to support consumer innovation and provide a relaxed development environment for new formats and models, "said Zhu Keli. (New Society)