Hiking in the mountains to exercise endurance and willpower; Tracing back to the stream from the foot of the mountain, enjoying the natural beauty; Skating paddleboards in the park and feeling the "relaxation" on the water surface... In recent years, more and more people have stepped out of their homes to engage in outdoor activities. Outdoor sports are sports activities that take the natural environment as a carrier, with competition, fitness, leisure, and other forms as the main forms. The popularity of outdoor sports is the result of the combined effects of China's economic and social development, as well as the improvement of people's health awareness. Currently, many people pursue a more leisurely, healthy, and relaxed lifestyle. Engaging in outdoor activities is beneficial for people to exercise and reduce stress. Meanwhile, for enthusiasts, outdoor sports provide a way to interact with nature, inspiring their desire to challenge and explore the unknown. In the process of conquering mountains and exploring forests, people are able to strengthen their bodies and challenge themselves. Data shows that as of the end of 2021, the number of outdoor sports participants in China has exceeded 400 million. The National Development and Reform Commission, General Administration of Sport, Ministry of Natural Resources and other departments have proposed to promote the total scale of outdoor sports industry to reach 3 trillion yuan by 2025. Currently, there is enormous potential and broad prospects for the development of outdoor sports in China. Innovative financial and tax measures are needed to promote the healthy development of the outdoor sports industry. The development of outdoor sports industry requires a large amount of capital investment, including venue construction, equipment procurement, operating expenses, etc. We need to implement relevant tax and fee preferential policies to alleviate the operational pressure on outdoor sports enterprises. Financial institutions can also provide financial support for the development of the outdoor sports industry by offering loans and other means. Optimize the development environment and make the outdoor sports industry more dynamic. Outdoor sports such as mountaineering, camping, skiing, kayaking, and paragliding all require activities in nature. Outdoor sports rely on the natural environment as a carrier, which determines that the degree of closeness to natural resources will directly affect the experience of enthusiasts participating in outdoor sports. China has a vast territory and abundant resources, with rich topography and landforms, which provide a good natural resource foundation for carrying out various outdoor sports projects. On the premise of complying with laws and regulations, it is possible to consider promoting the opening of more natural resources to outdoor sports according to local conditions, exploring effective practices for outdoor sports to enter national parks and other nature reserves, and further expanding the development space of the outdoor sports industry. Enrich product supply to meet the public's demand for higher quality outdoor sports products. At present, the supply of outdoor sports products is still unable to meet the public's demand for high-quality products and services. Taking camping, a popular outdoor sport, as an example, the pain points reported by enthusiasts mainly focus on the incomplete supporting facilities of camping bases and the difficulty of meeting the needs of segmented groups with camping equipment types. It is suggested that relevant departments and localities start from the needs of the masses and promote multi-level, high-level, and diversified supply of outdoor sports products based on the characteristics of different outdoor sports projects. Strengthen security management to promote industry development with higher levels of security. Objectively speaking, engaging in outdoor activities carries certain risks. Due to being conducted in a natural environment, outdoor sports are affected by factors such as weather conditions, traffic conditions, and geological conditions. In addition, some enthusiasts lack professional competence, underestimate their own abilities, and are not fully prepared for sports. In recent years, safety accidents in outdoor sports have occurred from time to time, which is heartbreaking. In this regard, relevant departments must effectively strengthen the supervision of the outdoor sports industry, consolidate the main responsibility of enterprises, and improve the outdoor sports rescue system. Related enterprises and organizations need to enhance their safety awareness, screen outdoor sports projects reasonably, and cultivate more professional talents. Insurance institutions should continue to innovate products, enrich insurance types, and strengthen outdoor sports insurance protection. Enthusiasts need to learn more about outdoor sports and gradually engage in outdoor activities according to their own abilities. With the development of the economy and society and the improvement of living standards, the people are paying more attention to their physical health and quality of life. The demand for outdoor sports will continue to be released, injecting new impetus into the consumer market. I believe that with the joint efforts of all parties, the outdoor sports industry can develop in a more standardized and orderly manner, better meeting the growing needs of the people for a better life. (New Society)