On July 20th local time, after listening to the work report of the Paris Organizing Committee, International Olympic Committee President Bach stated that the Paris Olympics are ready. Meanwhile, driven by the Paris Olympics, the popularity of traveling to France continues to rise. According to data from online travel platforms, Paris has become the second most popular summer destination in Europe, with bookings for flights and drinks during the Paris Olympics increasing by 2.3 times and 1.1 times respectively year-on-year. Under the tourism boom, the price of tourism resources in Paris has significantly increased, with some five-star hotels in the city center rising by nearly 300%. Transmitting to the domestic market, the price increase of related tourism products is over 30%. However, the average hotel booking price in neighboring countries such as Italy, Germany, and Spain is 50% -100% lower than that in France, and many tourists have begun to choose to avoid the Olympic period and visit neighboring countries first. As the Paris Olympics approaches, the enthusiasm of Chinese tourists to travel to France has also increased. According to data from Qunar, based on flight and hotel bookings from July 20th to August 20th, Paris has become the second most popular summer destination in Europe, second only to London in popularity. Specifically, within the aforementioned time frame, the number of international flight bookings to Paris increased by 2.3 times compared to the same period last year; The hotel booking volume in Paris has increased by 1.1 times compared to the same period last year. According to data from Hanglv Zongheng on July 19th, during the Paris Olympics period (July 24th to August 11th), the number of domestic flight bookings to France increased by about 1.1 times year-on-year and about 23% month on month. Zhang Xiaolong, the person in charge of the rental car market, said that due to the heat of the Olympic Games during the summer in France, coupled with the fact that summer is the best viewing period for lavender in southern France, the passenger flow has increased significantly. Recently, the number of self driving tourists visiting France during the summer has increased by 76% year-on-year, and the demand for cars in France is expected to reach its peak at the end of July. The popularity of French tourism is also reflected in the booking of travel agency products. Li Mengran, the media public relations manager of Zhongxin Tourism Group, introduced that before and after the Paris Olympics, Zhongxin Tourism's tourism products, including those related to France, were very popular, such as the traditional "France Italy Rui" connecting products. Many tourists hoped to experience the Olympic atmosphere during their journey. Han Jie, Chairman of China Youth Travel Service Travel, also stated that this summer, the number of tour groups from China Youth Travel Service Travel to France has increased by 60% year-on-year, with an expected number of more than 1200 people traveling. In addition, China Youth Travel Service organized a cheering group for the Chinese delegation to the Paris Olympics, which departed on July 21st. The increase in product prices by over 30% has led to a surge in tourism resource prices in France with more tourists visiting. Beijing Business Daily reporters have learned that hotel, bus, and tour guide prices in Paris have all increased to varying degrees. Li Ying, the head of a European ground agency, said that five-star hotels in the center of Paris have seen significant price increases, with each hotel experiencing different situations. Overall, the increase is close to 300%, but the price increases for hotels in surrounding and remote areas are relatively small. Tourist Liu Dan traveled to France last week and stated that hotel prices in Paris have indeed increased. The previous hotel she stayed at had already risen to 10000-20000 yuan per night, but this time she had no choice but to switch to another hotel with a lower price of approximately 4000 yuan per night. It is reported that on the Ctrip travel app, the rooms at the Pullman Paris Eiffel Tower Hotel on July 25th and 26th have been sold out. The lowest room rates from July 21st to 23rd fluctuated around 3000 yuan/night, while the lowest room rate rose to 6291 yuan/night from July 27th and fell below 2500 yuan/night from August 11th. Similarly, the lowest room rate at the Paris Nobel Tour Eiffel Hotel has gradually increased from 3108 yuan/night on July 21, to over 8800 yuan/night from July 30 to August 11, and then dropped to around 3000 yuan/night on August 12. Li Ying said that the prices of Paris buses and tour guides have increased by about 200%. Han Fei, Director of the Travel Research Department of China Youth Travel Service, also stated that due to the impact of the Olympics, the cost of buses in Paris has basically increased from 600-800 yuan to around 2000 yuan. The price increase of destination resources has also affected the prices of domestic tourism products. The head of a large travel agency stated that the price increase will have a greater impact on small package groups, and it is expected that the overall price will increase by 5% to 10%. Han Jie also stated that during the Olympics, the price difference in Paris, France was about 1.5 times the daily purchasing price, and the increase in product prices was over 30%. France's neighboring countries have benefited greatly, but behind the popularity, high priced tourism resources have also diverted some Chinese tourists to France's neighboring countries. Many industry insiders have expressed that hotels in Paris have limited reception capacity and high price increases. Some "budget conscious" consumers will deliberately avoid the "expensive and crowded" time period of the Olympics and instead choose to travel to other popular destinations in Europe first. This has further increased the popularity of France's neighboring countries. According to big data from Qunar, destinations with higher growth rates in European tourism this summer, such as Italy, Germany, and Spain, have average hotel bookings 50% to 100% lower than France; From July 20th to August 31st, hotel bookings in Italy, Germany, Spain, and Switzerland all increased by more than double year-on-year. Zhang Xiaolong also stated that due to the tight tourism resources between France and Germany during the Olympic Games and European Cup, but with convenient transportation and mature cross-border services between European countries, European self driving tours will form the "Tour de France Germany self driving travel circle" during the summer. According to rental data, there has been a varying degree of increase in car bookings from July to August in countries surrounding France and Germany. Among them, Belgium's reserved car usage increased by 272% year-on-year, Spain increased by 136% year-on-year, the Netherlands increased by 123% year-on-year, and Italy, Denmark, and Switzerland increased by 119%, 112%, and 108% year-on-year, respectively. Li Mengran stated that in terms of overall booking and travel of European products, in addition to France and Germany, Switzerland, Italy, Spain, Portugal, and other popular destinations in Europe, with products from Eastern and Southern Europe being more popular among tourists. France has always been a popular destination for long-term summer travel abroad. This summer, driven by the Olympic Games, the booking volume of wine and tourism in France has further increased. At the same time, due to its high base, the spillover effect on other European countries will be stronger Xiao Peng, a researcher at the Big Data Research Institute, analyzed where to go. (New Society)