The National Summer Culture and Tourism Consumption Season started on July 17th, and the main event of the 2024 National Summer Culture and Tourism Consumption Season was held in Ordos City, Inner Mongolia Autonomous Region. In 2024, the Ministry of Culture and Tourism will hold a nationwide cultural and tourism consumption promotion activity throughout the year with the theme of "Culture and Tourism Benefit the People, Enjoy a Better Life for the People". According to the overall arrangement, the Ministry of Culture and Tourism will hold the 2024 National Summer Culture and Tourism Consumption Season from July to August, organizing various regions to launch a series of characteristic cultural and tourism activities, new consumption scenarios, and measures to benefit the people during the peak summer tourism season. The home event highlights the characteristics of summer culture and tourism consumption, promotes the integrated development of culture, sports, business travel, and innovative development of night culture and tourism economy, integrates resources from all parties to increase consumer benefits, releases nationwide beneficial activities and high-quality products, and stimulates the potential of summer culture and tourism consumption. The China Meteorological Service Association and the China Performance Industry Association have launched summer tourism products such as "Summer Vacation Destination" and "Travel with Performances"; The China Tourism Scenic Area Association, CITIC Bank, and others have released arrangements for summer cultural and tourism consumption activities that benefit the people; Relevant supporting institutions have released the second and third batches of consumption guidelines for national level nighttime cultural and tourism consumption clusters, as well as passenger flow analysis for national level nighttime cultural and tourism consumption clusters. During the summer vacation, over 4000 cultural and tourism consumption activities with approximately 37000 sessions will be held in various regions, focusing on consumption hotspots such as night tours, summer vacations, parent-child tours, and study tours. Measures will be introduced to benefit the people, including the issuance of consumption vouchers, ticket price discounts, discounts on consumption, and package deals, creating new scenes such as coastal and water sports, drama festivals, exhibitions, and cultural and sports events. Langfang, Hebei Province, is building a cultural and tourism complex around the theme of "Drama Fantasy City". Due to a drama, 36 tall carved wooden doors gently open in a city, and actors dance gracefully; On the stage, light and shadow change, and layers of water curtains fall from time to time... This is a scene in the theater of "Only Dream of the Red Chamber - Drama Fantasy City" (hereinafter referred to as "Drama Fantasy City") in Langfang City, Hebei Province. It's so shocking, the unique underwater stage took me into a different version of 'Dream of the Red Chamber', "said Zhang Haiyang, a tourist from Beijing. Summer is coming, and the popularity of Drama Fantasy City is booming. Breaking the traditional mode of theatrical performances, the Theater Fantasy City integrates scene installation art and stage immersion technology to bring tourists a new experience. Since its opening in July last year, it has performed more than 10000 times and attracted over 1.5 million audiences from all over the world. Gathering people through drama and promoting travel through culture. The popularity of performing arts unleashes new vitality in cultural and tourism consumption. Through the exhibition and display of theaters and situational spaces, the Theater Fantasy City has expanded more products and formats, and is linked with Langfang Silk Road International Art Exchange Center, Shuiyunjian Cultural Commercial Street, etc., extending to form a cultural and tourism complex. Stepping out of the Theater Fantasy City, on the nearby Shuiyunjian Cultural Commercial Street, a band is performing and tourists occasionally applaud. As night falls, tourists enter the shops on both sides to dine. Yang Lingli, the owner of a tea shop, said that the shop receives over 300 customers every day, and the traffic during holidays is twice as high as usual. We will specially plan activities related to the theme of "Dream of the Red Chamber" during holidays, where tourists can experience throwing pot rings, cuju shooting, writing poetry and painting, "said Song Mingming, the project manager of Shuiyunjian Cultural Commercial Street. Since the opening of Drama Fantasy City, as of the end of June, Shuiyunjian Cultural Commercial Street has received a total of 2.4 million visitors. The relevant person in charge of the Culture, Radio, Television and Tourism Bureau of Langfang City stated that Langfang will further cultivate and enrich tourism products, continuously improve service quality, and form a cultural and tourism industry system including performances, study tours, health tourism, outdoor leisure sports, etc., attracting more people to come to Langfang, travel in Langfang, and live in Langfang. After the theater performance, Zhang Haiyang and his companions did not linger. Before we came, we had already prepared a guide. The nearby Duole Town has a music festival and various delicacies, and we are going to travel with the performance, "said Zhang Haiyang. Fujian Pingtan explores the deep integration of "micro dramas+cultural tourism", and together we take a photo in the "camera" of the distant blue sky and clear sea water, the ancient stone houses in front of us, and the rising fireworks... The Xiaoyin Xiaoyuan Seaview Restaurant located in Guanjiang Village, Haitan District, Pingtan Comprehensive Experimental Zone, Fujian Province is very popular. Many guests not only enjoy the delicious food, but also check in at this restaurant with the characteristics of an island fishing village. This summer, the popularity of the restaurant has significantly increased, and many tourists come here because of its reputation Restaurant manager Lin Kaifang introduced that thanks to the short drama "That Reunion Night", multiple scenes from the drama, including the restaurant, have become popular check-in spots. The Night of Reunion "has been selected for the second batch of recommended catalogs in the" Travel with Micro Dramas "creation plan announced by the Network Audiovisual Department of the State Administration of Radio, Film and Television. Since its launch in April this year, the cumulative online views have exceeded 230 million. The beach, blue sky, sea, and small island are full of youthful atmosphere. The Pingtan in the drama is very beautiful and has been 'planted' by this drama. After watching the drama, I specifically went to Pingtan. Each shot not only presents the natural scenery and local customs of Pingtan, but also attracts many viewers to come specifically to Pingtan and experience the unique island life. According to statistics, in June of this year, Pingtan received 952400 domestic tourists, a year-on-year increase of 13.4%, and achieved a domestic tourism revenue of 906 million yuan, a year-on-year increase of 37.4%. Film and television works endow natural scenery with more storytelling and appeal Zhang Changhuai, the person in charge of Pingtan Comprehensive Experimental Zone Scenic Area Operation and Management Co., Ltd., introduced that Pingtan actively enhances the cultural connotation and tourism popularity of its geographical scenery through co creation with the platform and self-produced TV dramas. It is reported that since 2017, Pingtan has introduced 406 film and television companies to settle in, introduced support policies, and provided one-stop services for film and television crews. (New Society)