Not enough, not enough at all. "" I used to stay up late reading novels, but now I stay up late watching short dramas. "" It's very tacky and high-end. "Recently, a group of micro dramas adapted from online literature have quickly gained popularity due to their short, concise, fast-paced, and easy to consume characteristics, demonstrating vigorous vitality. The "2023 Report on the Development of Chinese Online Literature" (hereinafter referred to as the "Report") released by the China Audio Video and Digital Publishing Association states that overall, the transformation of diverse IPs in Chinese online literature in 2023 has achieved significant results. Behind the popularity of micro dramas is the active authors and strong market that online literature possesses. As of the end of 2023, the total number of resident authors on China's online literature platforms is about 29.2943 million, with middle-aged and young authors being the absolute mainstay of online literature creation; The user base of online literature has reached 550 million, an increase of 52 million compared to 2022, and the gender distribution of users is relatively balanced. The forms of online literature and art, represented by online literature and online micro dramas, have become an important force in promoting the innovative development of the cultural industry through increasing quantity and improving quality. At the beginning, online micro dramas were mostly derived from online literature Introduction by Li Jiang, Executive President of Dianzhong Technology. According to the report, the cumulative scale of online literature works in 2023 reached 37.8646 million, a year-on-year increase of 9.47%, and the number of online literature IP adaptations was 72674. By comparing the original text with micro dramas, Xu Miaomiao, a professor at the Institute of Art and Aesthetic Education at Capital Normal University and director of the Center for Online Literature Research, believes that online literature provides textual support for micro dramas. She said, "Literature is language, and behind it lies an abstract, deeper, and more logically rigorous way of thinking. Through adaptation, many branches and vines of micro dramas are cut off, making the stories simpler. Therefore, the stories provided by online literature make micro dramas stronger." According to data released by iMedia Consulting, the market size of online micro dramas in China is expected to reach 37.39 billion yuan in 2023 and 100.68 billion yuan in 2027. Wang Zhi, a member of the Party Group and Deputy Director of the Beijing Municipal Radio and Television Bureau, stated that both online literature and online micro dramas were born in the online space. They are emerging forms of literature and art born from the upgrading of media technology and the change of user aesthetics. Their similar development experiences and industrial models constitute a huge space for the mutual transformation of online literature and online micro dramas. Online literature provides rich content sources and IP resources for micro dramas, and micro dramas also offer a broader display space for literary creators, becoming a new stage for innovation and dissemination of online literature. As an emerging cultural industry, online micro dramas have also encountered prominent problems such as typification, homogenization, and limited development during their rapid development. If online articles are classified by story structure, there should be no more than 100 major structures Li Jiang said that currently, the development of online literature only accounts for 10% to 20%. With the emergence of popular micro dramas, people flock to shoot them. "The story structure is still the same, and the supply has increased, but the variety is limited, which will inevitably make people feel that it is the same thing no matter how it is shot," he said. Breaking the homogenization of themes in online micro dramas, Li Jiang believes that the industry urgently needs to upgrade towards high-quality content. Du Hao, the person in charge of short dramas at Yuewen Group, believes that short dramas are "not small" and should continue to be updated in content. High quality content creation cannot be separated from a clear IP adaptation path. It is necessary to select popular IPs, explore the spiritual core, pay attention to user needs, and maintain the bottom line of content. We need to provide sufficient income to original authors in the profit distribution model, while strengthening the protection of original content Yuan Zichao, the person in charge of copyright cooperation for Hongguo short dramas, said that they have many original IPs and authors. In terms of external short drama cooperation, if it is a paid model, a certain proportion of the income must be forcibly given to the authors, and in the free model, a portion of the net profit of this drama must also be given to the original authors to support them in creating more and better stories. In recent years, content platforms have successively launched support programs for micro dramas, such as iQiyi's "Yunteng Plan", Tencent's "Mars Plan", Youku's "Fuyao Plan", etc., providing greater expansion space for the combination of online literature IP and micro dramas. In January of this year, Tiktok launched the short drama "Chenxing Plan", aiming at good content and good stories, and proposed two models of joint production and joint operation to help the whole industry create better content through cash and flow support. We believe that improving the quality of short dramas can help the industry move forward and the ecosystem improve Wang Chen, the person in charge of Tiktok's short play, introduced that Tiktok's "Chenxing Plan" and Stephen Chow jointly launched the "9527 Theater". The overall broadcast volume of the first work "Golden Pig and Jade Leaf" exceeded 230 million. At present, the second season of "Golden Pig and Jade Leaf" is also popular. When it comes to "online literature+", people used to think of the development of movies, TV dramas, and anime, but now the collision of online literature and micro dramas has sparked new sparks. And micro dramas are also becoming an empowering tool, bringing innovative energy to various industries and fields. Xu Miaomiao was impressed by the science popularization attempt of "mini drama+medical treatment" of Shenzhen Health Care Commission: in the play, when the female owner got breast cancer, the doctor would say, "Cancer can be cured by early treatment"; When the scheming woman pretended to bleed with white liquid foundation, Ba always thought she had leukemia, and the doctor would say that "leukemia is malignant proliferation of white cells, not white blood at all"... Xu Miaomiao said, "Shenzhen Health Care Commission made everyone laugh and spread professional knowledge to the public by using the form of mini dramas and more exaggerated techniques." At the beginning of this year, the General Office of the State Administration of Radio and Television released the Notice on Developing the Creation Plan of "Traveling with Micro dramas", proposing to create and broadcast 100 excellent micro dramas with the theme of "Traveling with Micro dramas" in 2024. "The great rivers and mountains of the motherland have their own wonderful places, but why do people say 'good mountains, good waters and loneliness'?" Xu Miaomiao believes that this is precisely because of the lack of storytellers. "In real life, coupled with the super strong storytelling ability of online literature writers, as well as the super strong media adaptability and performance ability of micro short plays, I believe that the' micro 'and' short 'of micro short plays will accumulate into' strong 'and' long '. In addition to strong plots and strong trends, they also have a long tail effect." "Recently, short plays have very close cooperation with the cultural and tourism industry, and the cultural and tourism industry, and we will also launch more short plays of cultural and tourism to help users feel the local customs and local characteristics." Wang Chen said that Tiktok's "Go to the Windy Place" launched last year has driven the tourism fever throughout Dali; This year's Spring Festival release of 'My Way Home is Wind' shared the local customs and traditions of Leshan with users. (New Society)