The Beijing exhibition of Sanxingdui cultural relics is packed with people, reservations for Shanxi Museum are hot, Chengdu tourists queue up in the rain to see the Sun God Bird, Suzhou Museum adds a night tour activity... With the arrival of summer, the continuously rising cultural and museum fever has become a beautiful tourist attraction in China. The National Cutural Heritage Administration recently issued a notice urging the museum to extend its opening hours appropriately and "make no appointment unless necessary". Museums in many places, such as the Capital Museum, Beijing Planetarium, Sanxingdui Museum, Shanghai Museum, Nanjing Museum, Shaanxi History Museum, Hunan Museum, etc., have delayed their opening and offered various forms of night tours, immersive tours, and experiential tours to allow visitors to more conveniently and intuitively experience the charm of Chinese culture. Li Cheng, who is very obsessed with history and culture, always visits local museums when he visits a city. This summer after taking the college entrance examination, he and his mother Yao Xue traveled from Inner Mongolia to Chengdu for tourism. We took advantage of the opportunity to arrange our visit itinerary, and the first stop was the Chengdu Jinsha Site Museum, which houses precious cultural relics such as the golden ornaments of the Sun God Bird Yao Xue said that they are also planning to visit multiple museums such as Sanxingdui Museum and Chengdu Museum. In the exhibition hall where the Sun God Bird gold jewelry is located, visitors have surrounded this "treasure of the town hall" to the fullest, including Jay, a Singaporean university student who is currently attending a short-term course at Southwest University of Finance and Economics. China has a rich history and diverse cultures. Learning about different cultures from various regions is very interesting She told reporters that she hopes to learn more about Chengdu, including the city's iconic image - the Sun God Bird. She learned that as a symbol of Chinese cultural heritage, the Sun God Bird expressed the Chinese ancestors' dream of flying towards the sun and admiring brightness. Among the crowds of summer cultural and museum tourists, there are many foreigners like Jay who came from afar to check in for the "China Tour". Upon seeing the exquisite bronze sword exhibits from the Spring and Autumn period of China at the Suzhou Museum, American youth Isat Buko exclaimed repeatedly, "This is my first time in Suzhou, but I have become a super fan here." China's 5000 year civilization is becoming the core attraction of China as a major international tourist destination. According to a special survey on the satisfaction of inbound tourists by the China Tourism Research Institute, over 60% of respondents consider experiencing Chinese culture as their main purpose for traveling to China. As of now, the number of ports where China's 144 hour transit visa free policy applies has increased to 37, and the number of foreigners coming to China in the first half of this year has risen by 152.7% year-on-year. To cope with the peak summer visitor flow, major museums are showcasing their unique abilities and continuously enhancing the exhibition experience for visitors. The Palace Museum has launched a new "Palace Museum Exhibition" app, which allows you to "parachute" into the "palace" of the Palace Museum with just a tap of your fingertips; The Sanxingdui Museum has introduced a digital display system, allowing visitors to interact with ancient Shu culture through high-tech and immersive experiences of the ancient and mysterious Sanxingdui civilization; Suzhou Museum has launched the "Humble Administrator's Questions and Elegies · Night Su Bo Plus Edition" night tour activity, where visitors can enjoy the beauty of the fusion of classical gardens and modern architecture in a cool and fast manner. The popular "Changbo Wonderful Night" event has launched a series of nighttime special activities this summer, including fully open night tours, night performances of intangible cultural heritage dramas, night tours focused on "puzzle solving", and face-to-face night reading with well-known science popularization writers. Museum night tours not only make nightlife more colorful, but also allow children to wander in the ocean of culture and museums, learn knowledge, and improve their humanistic literacy Liu Guoqing, a resident of Changzhou who brought his children to experience the "Changbo Wonderful Night" activity, said. Dai Bin, President of the China Tourism Research Institute, said that with the improvement of people's living standards and the enrichment of tourism experience, the integration of culture and tourism has become a trend. Cultural and historical venues, as well as historical and cultural cities, have become a "must-have" for tourists. The folk art of Goulanwasi, the cheers of cuju on site, and the chirping of war horses at large-scale performances... The Qingming Shanghe Garden in Kaifeng, the ancient capital of eight dynasties, reproduces the common life and architectural style of the Song Dynasty. This large-scale theme park, based on the famous Chinese painting "Along the River during Qingming Festival", has launched a series of special performances during the summer, including the Song Dynasty's "Chao" You Are the Most Beautiful · Cool Water Splashing Show and the large-scale immersive nighttime horse racing "Yue Fei · Yancheng Victory". The park receives a maximum of over 30000 visitors per day. There are currently over 140 national historical and cultural cities in China, including Beijing, Nanjing, Hangzhou, Suzhou, Kaifeng, Zhengding, and Qufu. In the rapid development of urbanization, these cities have implemented large-scale rescue and protection of historical and cultural heritage, creating "super large urban museums". The consensus among many young Chinese people nowadays is that 'to understand a city, one must first enter a museum'. Behind the 'cultural and museum fever' is the 'traditional culture fever', especially the strong interest of young people in traditional culture, as well as the curiosity and exploration of Chinese culture by overseas tourists. Foreign tourists coming to China not only want to see the beautiful natural scenery and extensive historical and cultural heritage, but also experience the developed high-speed rail and bustling food streets. Chinese culture is becoming increasingly attractive to tourists from various countries Dai Bin said. At present, China has 57 World Heritage sites, including 39 cultural heritage sites and 4 natural and cultural heritage sites. As of 2023, China has 6833 museums with over 1.2 billion visitors annually. (New Society)