At the peak of summer, summer has arrived again. In recent days, cultural and tourism departments in Suzhou, Shanghai, Beijing, Hangzhou, Changsha, Nanjing, and Guangzhou have successively announced the cancellation of real name reservation requirements for tourist attractions, except for some locations. At the same time, in order to maximize the demand for summer visitors, several museums including the Capital Museum, Shanghai Museum, Nanjing Museum, Sanxingdui Museum, and Suzhou Museum will extend their opening hours. A series of convenient new regulations regarding the "healing power" of museums for leisure and relaxation have attracted the attention of museum enthusiast Ms. Feng. For this post-95s generation, visiting museums is the preferred itinerary for every city they travel to. China is a vast land with abundant resources, and every city you visit brings a sense of novelty. Museums are a great choice for quickly understanding the local history and culture. In the past few years, Ms. Feng has used her vacation time to visit numerous museums in more than ten provinces in China. In May this year, the National Cutural Heritage Administration released the latest data showing that in 2023, the Chinese Museum will receive 1.29 billion visitors, a record high; Throughout the year, 268 new registered museums were added, bringing the total number of registered museums nationwide to 6833. While the "museum fever" continues to heat up, the number of museums also maintains a high-speed growth trend, providing more "good choices" for the public. Last year, Lv Wenren, a post-80s generation from Beijing, completed the plan to visit 100 museums. Since implementing the goal of "visiting all the museums in Beijing", she has visited nearly 120 museums. Most of these are open for free, even if the fee is not high, it is about equivalent to free. According to statistics, the free opening rate of Chinese museums exceeds 90%. Since the 18th National Congress of the Communist Party of China, a modern museum system with diverse types, diverse subjects, and equal accessibility has basically taken shape. This has brought great changes to my life L ü gentle said that she often likes to wander around museums alone to relax. In museums, people are like being placed on a huge historical timeline. Looking at the cultural relics in front of them, one can experience what it means to be 'ten thousand years old at a glance', and one's depressed emotions are 'diluted'. Museums have become an important platform for national education. Visiting museums nourishes my spiritual and cultural life, provides me with a new perspective to understand this city, this land, and this nation, and allows the journey to be more immersive than just a superficial experience. "Ms. Feng said that she prefers museums with rich historical heritage and certain interactive experiences. Wearing VR glasses, you can have a close "dialogue" with the Terra Cotta Warriors in the Qin Shihuang Imperial Mausoleum Museum; Being in an indoor exhibition hall, one can "cross" and walk along the ancient Grand Canal, hearing the sound of storytelling and sales on both sides; Entering the 'Theater Fantasy City', entering each space can open up different eras and styles of drama 'blind boxes'... In recent years, cultural and tourism scenes, including museums, have been constantly exploring immersive and interactive sensory channels, providing audiences with a more in-depth, comprehensive, and three-dimensional cultural experience. During this year's May Day holiday, Ms. Yang from Chongqing played a real-life "murder mystery" at the Luoyang Ancient Tomb Museum in Henan Province, exploring the historical context and cultural connotations behind tomb artifacts in the story of "treasure hunting in ancient tombs". When cultural relics are no longer "sealed" in glass display windows, and viewers need to lean down into caves to search for cultural relics collections, Ms. Yang believes that such a travel experience is novel and unforgettable, "and can also capture the touching moments of history in the book. In recent years, cultural and creative products in museums have sparked a new round of consumption hotspots, adding another flame to the "cultural and museum fever". China actively cultivates new consumption growth points such as domestic "trendy products", and in this new track, cultural and creative products are undoubtedly the "leaders". Ms. Feng listed several cultural and creative products she purchased from various places, such as the refrigerator sticker at Shaanxi History Museum, the seal brooch at Nanchang Han Dynasty Haihun Hou Guo Site Museum, and the peony makeup mirror at Luoyang Museum. Whether it can resonate is an important criterion for Ms. Feng to choose a cultural and creative product. I hope to take away the characteristics of a city and share them with friends and family. Compared to other souvenirs, cultural and creative industries can naturally stimulate our exchange of local cultural relics and history, and thus share a journey more deeply. The popularity of cultural and creative products such as "bringing city characteristics home" continues to grow, and "going into the theater to watch good shows" is becoming an important part of people's cultural life. (New Society)