Rooted in the fertile soil of culture, Chinese online literature accelerates its' going global '

2024-07-16

Since 2006, "post-85" Tong Minmin has been publishing novels online under the pen name "Tong Tong". Her works such as' Warm Sun in Winter and Sugar in Summer 'have been translated into multiple languages including English, Indonesian, Spanish, and Portuguese. The power of literature can transcend national borders and time and space, and the content in books has distinct Chinese cultural characteristics, satisfying the curiosity and thirst for knowledge of overseas readers Tong Minmin said. After more than 20 years of continuous development, Chinese online literature has gone from being niche to popular, and with its strong vitality, rich imagination, and powerful appeal, it has become a new landscape for Chinese culture to "go global". The 7th China "Online Literature+" Conference was held in Beijing from July 12th to 14th. The "2023 Report on the Development of Chinese Online Literature" released at the meeting shows that the Chinese online literature industry continues to promote "going global". In 2023, the overseas market revenue of the Chinese online literature industry reached 4.35 billion yuan, a year-on-year increase of 7.06%. The total number of Chinese online literature "going global" works (including original works on online literature platforms) is about 695800, a year-on-year increase of 29.02%. On July 12th, the "2023 Report on the Development of Chinese Online Literature" was released at the 7th China "Online Literature+" Conference. According to a report by Xinhua News Agency, there are over 20 translated languages for Chinese online literature works, covering more than 40 countries and regions in Southeast Asia, North America, Europe, and Africa. In 2023, Southeast Asia will surpass North America as the primary destination for online literature to go global, and online literature is becoming an important component of China's cultural overseas dissemination system. Online literature has the characteristics of instant efficiency, low cost, and strong interactivity, and has the natural advantage of being widely disseminated across borders He Hong, Director of the Network Literature Center of the China Writers Association, said that China's long and profound cultural heritage has a strong attraction to people from all over the world, especially with the continuous expansion of China's international influence, the desire of people from all over the world to understand China and Chinese culture is becoming increasingly strong, which provides a prerequisite and foundation for the overseas dissemination of Chinese network literature. Rooted in the fertile soil of China's excellent traditional culture, online literature serves as a "window" for more and more overseas readers to learn about China's humanistic spirit and contemporary style, and feel the pulse of China through unique Chinese stories. The rich philosophical ideas, exquisite language, and infinite charm in ancient Chinese poetry and songs make me feel the beauty of Chinese language Tong Minmin said, "As creators, we try to better showcase the unique charm of Chinese culture with a broad international perspective, new aesthetic tastes, and expressions loved by young people." "Online literature is the biggest IP source for Chinese cultural products to 'go global.' Chinese online literature 'going global' is not only about Chinese culture 'going global', but also about the cultural industry 'going global.'" Hou Xiaonan, CEO and President of Yuewen Group, introduced that the recently concluded second season of online literature adaptation "Celebrating More Years" not only continues the popularity of the first season, but also allows overseas audiences to feel the timeless charm of Chinese culture. As of the end of 2023, Yuewen's overseas portal "Qidian International" has launched about 3800 Chinese online translation works, with a cumulative number of overseas visiting users exceeding 230 million, covering more than 200 countries and regions around the world. The profound and extensive Chinese culture is the greatest confidence for Chinese IP to go global Hou Xiaonan said that with the help of AIGC, Yuewen Group is building an integrated IP multimodal platform that includes graphics, text, audio, and derivatives. At the same time, it is actively exploring new scenarios such as offline and offline tourism, and creating a new paradigm for the linkage of the entire IP industry chain. Let online literature truly become a shining business card for Chinese culture to 'go global' He Hong said. (New Society)

Edit:Yi Jing    Responsible editor:Li Nian

Source:XinhuaNet

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