The National Cutural Heritage Administration of China recently issued a notice on its official website on the opening of the 2024 Summer Museum, which mentioned that key venues and popular venues can meet the needs of the public to a greater extent by appropriately extending the opening hours, planning cloud exhibitions, cloud live broadcasting, cloud education and mobile exhibitions, according to the actual situation. In recent years, the trend of cultural and cultural exchange has continued to heat up in China. Museums across the country welcome a large number of visitors during holidays, and celebrating the Lunar New Year in museums has become a new custom. From large and medium-sized museums to small museums, from state-owned museums to private museums, the types of museums are constantly enriching and transforming into a new highland of cultural experience. On June 27th, the exhibition "Exploring Ancient Shu Civilization - Sanxingdui and Jinsha" opened at the Grand Canal Museum in Beijing (East Hall of the Capital Museum), showcasing the brilliant brilliance of Chinese civilization with 265 sets of cultural relics. Traveling to a city for a museum. What kind of cultural experience is this? Visit the "Ancient China" exhibition hall of the National Museum to witness the five thousand years of Chinese civilization, experience the generosity of the "Qin Dynasty Moon and Han Dynasty Pass" at the Qin Han Museum of Shaanxi History, and explore the mysterious ancient Shu civilization at the Sanxingdui Museum; At the Yin Ruins Museum, we reminisce about the historical highlight of "a piece of oracle bone that amazed the world" - the discovery of oracle bone inscriptions connects ancient and modern dialogues, which is the source of Chinese characters and the root of excellent traditional Chinese culture. Chinese civilization continues to sing like a string of songs from this. From the "Opinions on Implementing the Project of Inheriting and Developing Excellent Traditional Chinese Culture" for the first time in the form of a central document to promote the continuation of Chinese cultural context and the inheritance of Chinese cultural genes, to the establishment of the new era cultural relics work policy of "protection first, strengthening management, excavating value, effective utilization, and making cultural relics come alive" at the National Cultural Relics Work Conference; From holding a symposium on cultural inheritance and development, proposing the construction of modern civilization for the Chinese nation, to conducting the fourth national cultural relics census to further understand the cultural heritage of cultural relics; From the issuance of the "Yangtze River Culture Protection, Inheritance and Promotion Plan" and the "Yellow River National Cultural Park Construction and Protection Plan", to the new progress made in the major project of "Archaeological China", the appearance of ancient China has become increasingly clear, and the development of cultural inheritance has presented a new atmosphere and created a new situation. On the one hand, the Opinions on Accelerating the Construction of a Modern Public Cultural Service System and the Public Cultural Service Guarantee Law have been introduced, and the standardization and equalization of basic public cultural services have been continuously promoted, effectively safeguarding the basic cultural rights and interests of the people. On the other hand, with the continuous expansion of cultural supply content and methods, cultural services are becoming more down-to-earth. In the view of Professor An Laishun from the School of Cultural Heritage and Information Management at Shanghai University and Chairman of the Asia Pacific Alliance of the International Museum Association, it is China's solid promotion of building a cultural power at the national level that has led to a qualitative leap in the development of museums, and in turn, has encouraged museum professionals to plan more colorful content, thereby attracting more audiences. "Especially young audiences continue to come into museums, get close to traditional culture, and bring various interactions and inspirations, making 'visiting museums' a fun and interesting thing. A hard to find archaeological blind box, a popular "Ma Ta Fei Yan" doll, and popular cultural and creative pastries, ice cream, etc. from all over the world... The cultural and creative imagination of various museums is probably beyond imagination, and nothing is impossible to achieve. A mobile phone can "travel" to the Mogao Grottoes of Dunhuang. Wearing a pair of VR glasses, you can immersively "walk" into the Sanxi Hall of the Palace Museum to talk with the Emperor Qianlong. Playing an interactive drama "Yongle Changsi" can deeply understand the past and present life of the national treasure "Yongle Grand Ceremony". Through the re creation of digital art, cultural heritage has new vitality in the contemporary era. Xiang Yong, Dean of the Institute of Cultural Industry at Peking University, pointed out that in recent years, the cultural market has ushered in new consumer aesthetics, especially the continuous increase in demand for excellent traditional culture. This is due to the creative transformation and innovative development of culture in recent years, which has enabled excellent traditional culture to enter people's lives more diverse, faster, and more widely. Looking back at history, the strength of a country or a nation is always supported by cultural prosperity. When the national trend is rising and the Han style clothes are popular, cultural self-confidence permeates on everyone's face; Respect tradition, cherish the present, and uphold integrity and innovation in cultural consciousness. The comprehensive revival of China's excellent traditional culture presents a strong vitality, writing a new footnote for the construction of a socialist cultural power. Chinese culture exhibits an inherent driving force of innovation, constant transformation, and creativity, and it is precisely because of this innovative nature that Chinese excellent traditional culture generates infinite creativity Yang Yanqiu, Vice President of the Chinese Academy of History, pointed out that we should explore and advance in the continuation of Chinese civilization, and build a modern civilization for the Chinese nation. (New Society)