Nowadays, buying and selling in rural areas is no longer a difficult problem, but to boost rural consumption, we need to focus on "blood production", making consumer goods both accessible and products accessible. Rural consumption is connected to the market at one end and to the livelihoods of farmers at the other. Qingdao Jiaozhou City continues to tap into the potential of rural consumption through measures such as breaking through rural consumption bottlenecks, assisting farmers in increasing income and promoting consumption, and promoting the sinking of urban commercial channels, so as to facilitate the upgrading of rural consumption. Every day, Han Guangfa, an employee of the "express delivery station" in Hebei Village, Licha Town, Jiaozhou City, drives a logistics truck to and from the city and countryside, collecting the express delivery that villagers need to send on that day, and then delivering the received online shopping items to the villagers. A small logistics vehicle connects urban and rural areas, giving villagers a qualitative leap in consumption. Xu Zhaohe, a villager from Hebei Village who picked up the package, said, "From snacks and clothing to appliances and furniture, you can buy them online. And you don't have to go to the town to pick them up. The courier directly delivers the package to the village. Delivery stations like Licha Village have fully covered 101 villages in Licha Town.". At the beginning of the day, there were not many orders, and people were worried that buying things online would not be reliable. There is a strong demand for online shopping now, and the number of packages in the village is constantly increasing Han Guangfa said that in the past, villagers mostly bought daily necessities such as clothes, shoes, backpacks, and stationery online. Now, there are more fresh items such as mobile phones and tablets, and many elderly people in the village are also learning to shop online. In the past, the village roads in Licha were "bumpy" and the network was "intermittent". In order to ensure smooth logistics in rural areas, Licha Town sorted out and surveyed the rural roads throughout the town, hardened and repaired 32 village roads and 12 bridges, inspected and repaired the network lines, ensured smooth and stable network, expanded the beneficiaries of rural transportation services, and promoted the rural logistics system to cover villages and extend to households. In Jiaozhou City, more and more rural areas have achieved "express delivery freedom". Jiaozhou City has continuously improved its county-level circulation system, accelerated the integration of urban and rural circulation construction, and opened up the "last mile" of consumption entering villages. Assisting agriculture to increase income and promote consumption is no longer a difficult problem in rural areas. However, to boost rural consumption, efforts must be made in terms of "blood production", which not only allows consumer goods to enter, but also enables products to come out. At the homes of several villagers in Xiaoyao Village, Ligezhuang Village, Weijiatun Village, and other villages in Ligezhuang Town, Jiaozhou City, who are engaged in hat making and jewelry processing, procurement specialists are busy purchasing and handing them over to the hat making and handicraft enterprises in the village, and then transferring them to the Qingdao SCO Cross border E-commerce Industrial Park for centralized e-commerce sales. E-commerce has broadened the way for villagers to increase their income. "I'm getting older now and can't do too much agricultural work. I have the opportunity to do small handicrafts, and I can do them at home. I don't have to worry about being left unattended. Companies come to collect them every two days, which is both convenient and time-saving," said Ren Meiye, a villager from Ligezhuang Village. In addition to jewelry assembly and processing, more and more villagers are also joining the e-commerce live streaming sales track, which not only increases personal income but also attracts more people's attention to local specialty products. "All the wigs in the live broadcast room are made of real human hair, hand woven, and do not harm the scalp, so rest assured to place an order." "Our false eyelashes have clear roots, naturally enlarge the eyes, fit the eyelids, and can be taken in one minute, which is a must-have for outdoor photography." In the Qingdao SCO Cross border E-commerce Industrial Park in Ligezhuang Town, six live broadcast rooms are simultaneously broadcasting, selling more than 4600 orders in just half an hour, with daily sales reaching 400000 yuan. "The company's main business is to produce, purchase, and sell popular accessories. Every day, a dedicated person is arranged to purchase qualified and high-quality finished products from villagers in each village at a price exceeding the market average purchase price by 5%, and then sell them through e-commerce platforms. Not only does the company profit, but villagers can also increase their income." Wang Shigang, the person in charge of Jinxianghe Crafts Co., Ltd., a resident enterprise of Qingdao SCO Cross border E-commerce Industrial Park, told reporters. More and more rural e-commerce is active in small and medium-sized towns in Jiaozhou. Fu'an and Zhongyun streets have established live streaming e-commerce bases, Jiaobei and Jiulong streets have built e-commerce logistics cloud warehouses, Licha and Yanghe towns have trained e-commerce talents, and Jiulongshan source agricultural products and Bailan Food's "Lazy Help Cooking Yi" e-commerce products are selling well online... From seasonal fruits and vegetables to specialty agricultural products, from primary products to deep processing, rural e-commerce makes it easy for products to "go out". Hu Lecui, who lives in Hujia Village, Puji Town, Jiaozhou City, is promoting the sinking of channels to purchase meat and aquatic products. Unlike before, she did not go to the urban area of Jiaozhou, but instead went to the nearby Keyuan Trading Supermarket in the town. Previously, there was a gathering in the village every 5 days, and even if we were short of something, we had to wait. Later on, transportation became more convenient and online shopping became available. You could buy anything, but you had to wait for logistics. Many times, if you feel troublesome, you give up. Nowadays, it's different. There are three large supermarkets in the town, where you can buy cooked food, clothing, household appliances... just take a walk and buy them. Moreover, the supermarkets organize activities from time to time, making shopping very affordable Hu Lecui said. How to better solve the problem of rural commercial and trade construction by promoting the sinking of urban commercial channels? In recent years, Jiaozhou City has focused on comprehensively promoting rural consumption, promoting the sinking of commercial circulation resources, adding or renovating 12 township commercial centers, adding 58 village level convenience stores, and improving the township commercial service network. Puji Town has transformed its traditional business model from a traditional rural small shop model to a commercial system under big data, integrating resources from farmers, cooperatives, specialty enterprises, retailers, e-commerce platforms, and other sources throughout the town. The town's specialty agricultural products, processed foods, handicrafts, and other products are sold in a centralized manner, allowing customers to purchase them all in one stop shop. Laikeyuan Commercial Supermarket has a business area of 1500 square meters, covering 69 villages and serving a population of 30000. The washing department store area, bulk and dried fruit area, bulk and mixed grain area, self-made processing area, frozen food area, and fresh daily preparation area have a rich variety of products. Digital devices such as large screen electronic price tags, electronic visual scales, and facial recognition payment machines have also been showcased in the store. In the vicinity, there are also expanded shops such as milk tea and barbecue. The shop owner uses online mini programs to expand their business scope. When business is good, the daily turnover of just milk tea exceeds 1000 yuan. Liu Juntao is the owner of a milk tea shop. He told reporters that despite the current good business, he had been calculating for a long time when preparing to open a year ago. Puji Town is 30 kilometers away from the downtown area of Jiaozhou, and he is concerned about whether the villagers have sufficient consumption power and whether the procurement channels are smooth. "I was able to make up my mind to open a store because of my work experience at a logistics point in the village. From the quantity, variety, and frequency of online shopping, I found that the villagers' consumption ability is much higher than in the past. I think my choice is not wrong," said Liu Juntao. Jiaozhou City has opened up a new path to improve rural consumption. In the future, the consumption space in rural areas of Jiaozhou City will be even broader, and new rural consumption will emerge one after another, driving the stable and far-reaching development of the rural economy. (Lai Xin She)