The 2024 World Mobile Congress (MWC Shanghai) will be held from June 26th to 28th. As a highly influential event connecting ecosystems in Asia, this conference focuses on the theme of "future first" and focuses on the new value and opportunities brought by technological innovations such as 5G Advanced and AI to the digital transformation of industries. At the GTI International Industry Conference held on the 26th, Meng Pu, Chairman of Qualcomm China, delivered a speech titled "5G Advanced and AI Dual Engine Driving, Accelerating the Opening of the Digital Future", exploring how the integration of advanced technologies represented by 5G and AI can unleash the "multiplier effect" for the development of the digital economy. Meng Pu stated that currently, 5G Advanced is accelerating its implementation and supporting more extended features, which will enable 5G to enter a wider range of industries and applications. "We believe that while 5G unleashes its application potential, 5G Advanced is also ushering in the era of 'wireless AI'. The integration of wireless communication technology and AI brings unique opportunities for the industry to transform future wireless technology. Qualcomm is working with industry partners to promote 5G Advanced technology validation and application scenarios, providing experience and demonstration for the development and application of 5G Advanced technology.". Meng Pu introduced that at this year's MWC Barcelona, Qualcomm's new 5G modem and RF system, the Snapdragon X80, integrates a dedicated 5G AI processor and 5G Advanced ready architecture, achieving multiple global pioneering milestones, including the first support for 6-way reception for smartphones and the first downlink six carrier aggregation. It will bring a new level of 5G performance and experience to the entire industry. "A few days ago, we also completed the on-site verification of 5G Advanced high and low frequency NR-CA new technology for the first time using a smartphone form terminal equipped with Snapdragon X80, achieving a single user downlink peak speed of over 8.5Gbps, providing an immersive experience for high bandwidth new services such as XR and naked eye 3D, and also providing valuable experience and demonstration for the development and application of 5G Advanced technology." Meng Pu introduced. AI is another important technology that is developing in parallel with 5G. Qualcomm believes that hybrid AI is the future of AI, and the collaborative operation of AI in the cloud, edge cloud, and terminal side can help achieve more powerful, efficient, and widespread applications. "With the scale expansion of generative AI, various types of terminals within reach are becoming important carriers." In the speech, Meng Pu shared the achievements of Qualcomm and its partners in exploring the application of AI in various terminals. In terms of smartphones, in October last year, Qualcomm launched its first mobile platform specifically designed for generative AI - the third-generation Snapdragon 8. With its powerful AI capabilities and multiple leading features, more than 20 commercial terminals equipped with the top Snapdragon flagship mobile platform have been launched in China, and more new phones will be released one after another, opening a new AI based upgrade cycle for the smartphone market. Generative AI also injects new growth momentum into the PC market. Qualcomm has successively released Snapdragon X Elite and Snapdragon X Plus platforms, bringing the world's fastest NPU to PCs with up to 45 TOPS of computing power. Just last month, Qualcomm teamed up with Microsoft and numerous ecosystem partners to launch the first batch of over 20 Windows 11 AI PCs exclusively supported by the Snapdragon X series. At the same time, it announced the expansion of Qualcomm's AI Hub to support the Snapdragon X series platform and the launch of the Snapdragon development kit for Windows, empowering a groundbreaking AI PC experience. In the automotive field, generative AI is also empowering rich use cases, and "AI in the car" is becoming a reality. At present, based on the Snapdragon 8295 cockpit platform, including multiple car manufacturers such as Ideal, Xiaopeng, and Jiyue, they have released their car end large model functions; With the development of multimodal technology, generative AI is expected to open up new application spaces for fields such as intelligent cabins and autonomous driving. The collaborative development of 5G Advanced and AI is helping to unleash each other's greater technological potential, giving rise to revolutionary technological progress and application innovation, as exemplified by the transformation of the XR industry. Meng Pu introduced that at the beginning of this year, Qualcomm joined forces with China Mobile, ZTE Communications, and popular Qitian to complete the industry's first 5G Advanced multi concurrency large space XR competitive gaming business pilot. Using a test terminal equipped with Qualcomm's solution, when 12 XR businesses are connected simultaneously in a large space of nearly a thousand square meters, the screen is clear and smooth without lag, and the average air port delay is less than 10ms. With the advantages of no backpack, no cables, and supporting over 50 XR users online simultaneously, this solution has also been awarded the GTI Mobile Innovation Service Application Award, accelerating the implementation of XR scenario based applications. At the end of the speech, Meng Pu stated that based on the vision of "making intelligent computing ubiquitous", Qualcomm will continue to work with GTI and more industry partners to promote the two-way empowerment of 5G Advanced and AI, open up new value spaces for the development of digital intelligence, and work together with ecological partners to create growth opportunities in the digital intelligence era. (Lai Xin She)