The 29th Shanghai TV Festival has come to a successful conclusion recently, and the major awards of the Magnolia Award have been announced. As a major event in the international television industry, the nearly a thousand works collected at this year's Magnolia Awards reflect the prosperous development of the television art industry, while the award-winning works fully demonstrate the diversity and innovation of television art. The unveiling of the Magnolia Award highlights the diversified development trend of the television art industry. Masterpieces such as "Flowers", "The Long Season", and "The Three Body Problem" have won multiple awards, reflecting the role of art and technology integration in promoting content innovation. This video platform is committed to embracing new technologies and providing audiences with a more immersive viewing experience through AI intelligent editing, high-definition image quality and other technological means. Of particular note is that the TV series "Three Body Problem" has won the International Communication Award, showcasing the achievements of international cooperation in related fields. The producers actively cooperate with international production teams and have released multiple works with international influence. All of this not only demonstrates the professional strength of various producers in content production and operation, but also highlights the new heights of innovation and development in the Chinese television art industry. During this TV Festival, in addition to the fierce competition for the Magnolia Award, a series of industry forums and seminars were also held simultaneously, providing rich thinking and inspiration for the future development of the television art industry. Among them, the discussion on issues such as the transformation of the TV drama business, the development of the animation industry, the innovation of revenue sharing dramas, and the high-quality development of documentaries not only reveals new trends in the industry's development, but also demonstrates the active exploration of the TV art industry in content innovation, technological integration, and international dissemination. In terms of the transformation of TV drama business, major platforms and production institutions have strengthened their investment in high-quality content and launched a series of popular works with multiple types and themes. These works have not only gained widespread market recognition, but also set new benchmarks for the industry. At the same time, the production and operation models of the TV drama industry are constantly innovating, paying more attention to user and market needs, in order to create more competitive works. The animation industry, as an important component of the television art industry, is also showing a vigorous development trend. During this TV Festival, the seminar on the ecology of the animation industry attracted the attention of many experts, scholars, and industry professionals. The attendees conducted in-depth discussions on topics such as the symbiosis of content and technology, and the creation of new quality productivity in the industry through diverse animation IPs, providing useful ideas and suggestions for the future development of the animation industry. Divided drama, as a new type of TV drama model that has emerged in recent years, has also received widespread attention at this year's TV Festival. Tencent Video held a forum on revenue sharing dramas to share the latest trends and platform policies in the revenue sharing drama market. Multiple industry experts and creators jointly discussed the innovative development and profit models of revenue sharing dramas. Wang Juan, Vice President of Tencent Online Video, stated that the platform should continuously upgrade its policy rules and production models for high-quality content in revenue sharing dramas, talent incubation and flow mechanisms, as well as the platform team's full chain support system. Starting from the end, creating a win-win situation together, and having more possibilities in content creation, we look forward to exploring new opportunities for sustainable prosperity and development in the market of revenue sharing dramas and high-quality micro dramas. In addition, as one of the important forms of television art, documentaries have also demonstrated their unique charm and value at this year's TV festival. The forum on high-quality development of documentaries focuses on new trends and opportunities in Sino foreign co production and international dissemination, and explores new directions for the future development of the documentary industry. (Lai Xin She)