Showcasing the charm of the museum era with creative features

2024-06-19

Museums are important places for protecting and inheriting human civilization, technology, history, art, life, and more. More and more people have become accustomed to visiting museums and experiencing the profound and long-lasting Chinese cultural heritage. With the transformation and upgrading of consumer concepts, the rapid development of digital technology, and the iterative updating of communication and marketing means, museums need to pay more attention to creativity and innovation, stimulate their own vitality, and transform the depth of history and the breadth of civilization into the popularity of venues and public recognition, creating infinite possibilities for Chinese path to modernization cultural practices. Nowadays, the demand for museum culture has been comprehensively upgraded, from providing exhibitions to providing cultural experiences, from one-way transmission to two-way interaction, cutting-edge technology allows history and the future to have a cross temporal and spatial dialogue. We need to start with the digitization of museum resources, the networking of exhibition displays, and the informatization of exhibition management, combined with a series of online activities such as cloud exhibition halls, cloud tours, cloud live streaming, and cloud training, to make the museum industry intersect and interweave with the digital economy, and promote the creative transformation and innovative development of excellent traditional Chinese culture. Encourage museums to accelerate their digital transformation, and through the widespread application of 5G, big data, holographic imaging, artificial intelligence, virtual reality, and 3D printing, achieve the revitalization of cultural relics, go global, and reshape the presentation of cultural heritage. By leveraging the new media dissemination matrix and vigorously developing digital collectibles, not only can cultural relics have a more intuitive and rich visual experience, but also real and trustworthy digital purchasing, appreciation, and collection can be achieved. By utilizing digital technology to perfectly replicate cultural relics in proportion, immovable cultural heritage can be transformed into exhibits for outdoor communication. By utilizing online platforms and combining live streaming with "cloud gaming", viewers can observe, appreciate, and "dig treasures" in interactive and immersive scenes. At the same time, through precise promotion through big data, the light of cultural inheritance will remain bright. After the cultural and creative craze in the Forbidden City, museum cultural and creative products have revitalized museums. In cultural and creative development, creative design is the most important part, which should be both natural and practical. This not only involves printing culturally distinctive patterns on cards, calendars, notebooks, and scarves, but also reflects the excavation, extraction, transformation, and innovation of culture. Only by deeply understanding the historical, cultural, and spiritual core behind cultural heritage can cultural and creative products developed become carriers of history and culture. The deep integration of cultural relics and technology makes cultural relics IP more creative. Through cultural and creative products, people can understand the origin, connotation, and meaning of cultural relics, which provides more dimensions for the narrative communication and interpretation of cultural relics value. As the museum craze continues to heat up, visiting museums has become a new trend in daily life. Cultural and museum venues should actively utilize their advantages, integrate with social resources, create new types of multicultural spaces, and promote the integrated development of "museums+". Firstly, in conjunction with important commemorative days such as traditional festivals, "Cultural and Natural Heritage Day", and "International Museum Day", we actively attempt cross-border cooperation to incorporate folk intangible cultural heritage activities and art markets into museums. By integrating and grafting cultural elements, we can leverage each other to integrate the essence of traditional culture into the daily lives of the public. Secondly, strengthen interaction and cooperation with social forces such as schools, communities, and research institutions, effectively explore new models of "museum school cooperation", promote the integration of cultural and museum education and school education, and further highlight the educational and social functions of museums. Once again, relying on historical and cultural neighborhoods and cultural spaces with distinctive regional and industry characteristics, we will vigorously promote the development of themed museums and individual museums of different categories and characteristics, presenting a large number of scattered "old objects" among the people, and achieving a chess pattern of "big museums leading small museums". Finally, based on specific themes and distinctive exhibits, create a stylized and differentiated cultural and tourism experience. While enriching the content and forms of the exhibition hall, museums can provide sustainable cultural aggregation and linked consumption scenarios for the public, thereby generating sustained momentum for the high-quality development of the cultural and museum industry. (Lai Xin She)

Edit:Lubaikang    Responsible editor:Chenze

Source:Guangming Daily

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