The National Bureau of Statistics recently released data showing that from January to April this year, the total retail sales of consumer goods reached 1560.26 billion yuan, a year-on-year increase of 4.1%; The service retail sales increased by 8.4% year-on-year. Driven by a series of policies to expand domestic demand and promote consumption, residents' consumption confidence has been restored and their consumption potential is being unleashed. At present, China's consumer market shows a good development trend, and new consumption modes such as trade in of old consumer goods, China-Chic consumption and digital consumption are developing rapidly. Standards and policy measures for exchanging old for new products in automobiles, household appliances, and home furnishings have been gradually introduced. Beijing, Jiangsu, Zhejiang, and other places have encouraged consumers to replace outdated products with more intelligent, green, and environmentally friendly high-tech products to better meet the needs of residents for a better life. At the same time, benefiting from the enhancement of China's cultural self-confidence and soft power, China-Chic products with Chinese history, culture, art and other elements are increasingly favored by young consumers. With the accelerated application of digital technologies such as artificial intelligence and virtual reality in the consumer sector, and the rapid development of live streaming e-commerce and instant retail, many classic brands have become popular and gained popularity on short video platforms. Although there are many positive factors for development, there are still some bottlenecks that constrain consumption. For example, in the current process of exchanging old for new consumer goods, the layout of old recycling outlets is not balanced enough, the after-sales service standards for exchanging old for new goods need to be improved, and the system for dismantling and scrapping cars needs to be improved. Consumer supply needs to be further optimized, and the supply of high-quality imported goods needs to be strengthened. The consumer environment needs to be continuously improved, and there are still a few businesses that pass off substandard products, exaggerate advertising, and provide inadequate after-sales service. Next, we must adhere to the principles of government guidance and market leadership, fully mobilize the enthusiasm of business entities, smooth the chain of exchanging old for new consumer goods, strengthen and optimize the supply of goods and services, continuously improve the consumption environment, enhance residents' willingness to consume, and take multiple measures to stimulate consumption vitality. Smooth the chain of exchanging old for new consumer goods. Effectively utilize fiscal funds, leverage social capital investment, and support the issuance of special consumption vouchers for key consumer goods such as new energy vehicles and green smart home appliances. Guide enterprises to introduce after-sales service guidelines for exchanging old for new consumer goods, improve the standardization of after-sales service, provide necessary repair service guarantees for exchanging old for new products, and enhance consumer trust. Clarify the standard system for evaluating second-hand goods, encourage brand enterprises to establish their own recycling evaluation systems, and protect consumers' right to know in the pricing process of second-hand goods. Combining with the construction of a convenient living circle in the city, we will reasonably layout old material recycling outlets in residential communities, encourage the development of postal recycling, door-to-door recycling and other services, and solve the problem of inconvenient recycling of household appliances, home furnishings and other products. Promote the construction of a system for the recycling and dismantling of scrapped vehicles, cultivate large business entities in the field of automotive recycling and dismantling, establish and improve standards for the recycling and dismantling of new energy vehicles, and improve the information disclosure system in the automotive industry. Strengthen and optimize the supply of goods and services. Adapt to the trend of upgrading household consumption, improve the quality, standards, brand, technology, services, etc. of domestic goods and services. Encourage enterprises to save costs, improve product quality, added value, and brand competitiveness through refined management under existing technology and process conditions. Actively leverage platforms such as the CIIE and Canton Fair to encourage enterprises to actively expand the import of high-quality goods. Improve the infrastructure of cross-border e-commerce transactions, payments, logistics, etc., enhance the efficiency of cross-border e-commerce customs clearance services, and efficiently distribute international imported consumer goods. Continuously optimize the supply of tourism, leisure, sports and other service consumption, and unleash the potential of resident service consumption. We will focus on developing tourism and leisure belts around the city, encourage residents to choose micro vacations and peripheral tours, and encourage enterprises to develop customized tourism, ecological health care, RV camping, outdoor research and learning, nature education and other service consumption products. Encourage the development of high-quality sports services, support social forces in building intelligent gyms, develop online fitness courses, and actively promote professional sports events. Continuously improving the consumption environment. Accelerate the construction of consumer related infrastructure, optimize the management of transportation, safety, and commercial districts. Improve the construction level of commercial supporting facilities, beautify the appearance and surrounding environment of shops, stores, and complexes. Enhance the digitalization and intelligence level of commercial facilities, and increase the equipment of 5G networks, radio frequency identification, biometric identification and other facilities. Promote the construction of an information technology traceability system for important products, improve the traceability management system, organize and carry out traceability system publicity activities, popularize traceability knowledge, and improve consumer safety levels. Establish a business civilization value orientation and social trend of honesty and trustworthiness, carry out integrity education for operators before admission, and strengthen their awareness of lawful and honest operation. Establish a mechanism for trustworthy consumption, smooth channels for consumer rights protection, and improve the construction of a commercial credit system. Intensify the supervision of the consumer goods market, crack down severely on individual merchants who substitute substandard products, exaggerate advertising, and provide inadequate after-sales service, and create a trustworthy consumption environment. (Lai Xin She)