On June 10th local time, Apple's highly anticipated World Developers Conference (WWDC) kicked off. At the conference, Apple launched the Apple Intelligence system. This system integrates the powerful functions of generative artificial intelligence and can be applied across platforms and programs to products such as Apple phones, tablets, and computers. Apple AI officially makes its debut. Apple defines Apple Intelligence as a personal intelligence system for iPhone, iPad, and Mac, utilizing the capabilities of Apple chips to understand and create language and images. Apple stated that its intelligence is deeply integrated with iOS 18, iPadOS 18, and macOS Sequoia, and can flexibly adjust data processing between personal devices and server-based models. We are very excited to showcase a new chapter of Apple's innovation to everyone. "Apple Intelligence will completely change the way users use our products and how our products work in their hands." Apple CEO Tim Cook said, "We combine generative AI with personal usage scenarios in a unique way to achieve truly beneficial intelligent functionality. And it can access such information in a completely private and secure manner, assisting users in completing the most important tasks. This is the unique AI developed by Apple, and we can't wait to let users experience its power." Apple stated that Apple Intelligence combines with Apple's built-in and third-party writing applications on various platforms, allowing users to rewrite, proofread, edit, and summarize text, thereby achieving functions such as one click grammar proofreading, adjusting wording and tone, and checking for typos. It can also display the most urgent emails for users, provide quick response suggestions, and identify whether all questions in the emails have been answered. Through Apple Intelligence, users can search for specific photos, specific parts of videos, and new cleaning tools can identify and remove distracting objects in the background of photos. Apple Intelligence can also select photos and videos through descriptions to create videos with narrative storylines. Apple stated that its intelligent system can run on iPhone 15 Pro, iPhone 15 Pro Max, as well as tablets and computers equipped with M1 or higher versions of chips. Currently, Apple Intelligence only supports English, and both Siri and device languages need to be set to English. The company will gradually update its features in the next year and support more languages and devices. The company will launch English beta versions on iOS 18, iPadOS 18, and macOS Sequoia system platforms this autumn. Apple claims that with the support of Apple Intelligence, Siri will have richer language comprehension abilities, more natural, contextual, and personalized responses. When communicating with Siri, users can switch between text and voice at will. Craig, Senior Vice President of Apple? Federick stated at the conference that the entire team has been working hard on the Apple Intelligence project for a long time. Apple stated that its built artificial intelligence is centered around privacy and will enhance AI functionality by combining processing power on devices and cloud computing. Apple plans to use its own chips to drive AI functionality on Apple devices and launch "private cloud computing", claiming that its artificial intelligence can leverage larger server-based models while protecting user privacy. At the same time as introducing ChatGPT into mobile systems, Apple officially announced a partnership with OpenAI. Apple will connect to ChatGPT, allowing users to use it for free without having to associate an account. The specific scenario is that when the user's question exceeds Siri's ability range, Siri will pop up a request and obtain the user's permission to seek the answer to ChatGPT. We hope users can use these external models without having to switch between different tools. Collaborating with OpenAI will enable Apple users to use ChatGPT solely through Siri without paying any additional fees Craig Federick said when introducing ChatGPT integration. Apple has stated that it plans to integrate ChatGPT into its system platform (iOS 18, iPadOS 18, and macOS Sequoia) later this year, with support from GPT-4o. Users can access it for free without creating an account, and the answer can be displayed directly through Siri. Before sending any questions, documents or photos to ChatGPT, the user's consent will be obtained. OpenAI CEO Ultraman also attended Apple's global developer conference and stated on social media that he is "very happy" to collaborate with Apple. Apple accelerated its pursuit of AI trends. Since the launch of Siri in 2011, Apple had previously held a leading position in the field of artificial intelligence, but this technology was quickly replaced by Google Assistant and Amazon's Alexa. With the launch of ChatGPT at the end of 2022, the field of artificial intelligence has taken a big step forward. Earlier this year, Apple's biggest smartphone competitor Samsung Electronics integrated Google AI functionality into mobile devices. On June 5th, Nvidia surpassed Apple in market value to become the second largest company in the US stock market; Earlier this year, Microsoft surpassed Apple to become the world's largest company by market value. Securities firm Wade Bush analyst Eves previously stated that "the artificial intelligence strategy is a missing piece in Apple's growth puzzle." Industry insiders believe that facing fierce competition in artificial intelligence technology, Apple's collaboration with OpenAI gives people reason to expect a more intelligent and interactive Siri. "There are differences in the development of AI applications such as big language models and voice assistants in different cultural markets. How to effectively integrate these universal or localized AI technologies into the brand's own products and ecosystem will be the key to future market competition." Analysts from Canalys, an independent technology market analysis firm, said. (Lai Xin She)