A new round of large-scale consumer goods trade in will promote more high-quality and durable consumer goods to enter the lives of residents. While better meeting the needs of the people for a better life, it will also release stronger development momentum, continuously consolidating and enhancing the economic recovery trend. Recently, reporters went deep into the front line to interview various regions and departments on the good experiences and practices of exchanging old for new cars and appliances, as well as home decoration, kitchens, and bathrooms. They analyzed the support policies and guarantee mechanisms needed to promote the work of exchanging old for new consumer goods. Promoting the trade in of consumer goods is an important measure to accelerate the construction of a new development pattern and promote high-quality development. In March of this year, the State Council issued the Action Plan for Promoting Large scale Equipment Renewal and Consumer Goods Exchange, proposing to "coordinate the expansion of domestic demand and deepen supply side structural reform", "promote more high-quality and durable consumer goods to enter residents' lives, smooth the chain of resource recycling, and significantly improve the quality and level of national economic circulation.". Subsequently, the Ministry of Commerce and 14 other departments issued the Action Plan for Promoting the Trade in of Consumer Goods, clarifying the specific tasks of the trade in of consumer goods. In response to the new situation and trend of consumption, various regions and departments are guided by the improvement of technology, energy consumption, emission standards, policies as incentives, and smooth circulation as drivers, striving to achieve "easier removal of old and more willing replacement", expanding domestic demand, promoting continuous expansion of consumption, and better meeting the needs of people for a better life. Swapping old for new contains huge market space and is an important lever to expand consumption. "Not only can you" one-stop "trade in old for new, but you can also enjoy subsidies, which is really convenient and affordable." At an automobile mall in Yubei District, Chongqing, consumer He Wei ordered a new car through trade in old. The person in charge of the mall explained that in recent times, the number of orders for old to new stores has significantly increased, reaching over 50 in April. Swapping old for new holds enormous market space and is an important lever for expanding consumption. Hong Yong, Deputy Researcher at the E-commerce Research Institute of the Research Institute of the Ministry of Commerce, introduced that in order to further promote stable consumption growth, attention should be paid to encouraging and promoting the exchange of old for new consumer goods, allowing for faster release of demand for exchange and the formation of more new growth points. According to JD data, the number of users who exchanged old for new in March increased by over 140% year-on-year. According to Meituan data, since April, the search volume for "trade in" has increased by more than 140% compared to the same period last year. The search volume for "trade in" of electric vehicle batteries has increased by more than 13 times year-on-year, and the search volume for "trade in" of refrigerators, air conditioners and other household appliances has increased by more than 120%. According to data from Suning.com, in April, orders for trade ins accounted for about 40% of the overall sales volume. During the May Day holiday, the number of trade ins in Suning.com stores nationwide increased by 70% year-on-year. The trade in of consumer goods conforms to market laws. "I've been using my refrigerator and TV for almost 10 years now. I heard there's a policy of exchanging old for new, so come and take a look." At an electrical appliance store in Beijing, consumer Cai Jia, who came to choose home appliances, said that the new products on the market not only have richer functions but also more innovative appearances. After understanding the relevant policies, she placed an order for 5 new home appliances in one go. The 2024 new energy vehicle consumption survey conducted by the China Association of Automobile Manufacturers and others showed that over 60% of respondents believed that it was "necessary" to introduce a policy of exchanging old cars for new ones, with 30% planning to replace old cars and purchase new energy vehicles within the past 31 years. The person in charge of the Market Operation and Consumption Promotion Department of the Ministry of Commerce stated that the comprehensive volume of the automotive, home appliances, and home decoration kitchen and bathroom markets is large, with strong driving effects. A considerable number of products have a long service life, high energy consumption and emissions, and huge potential for upgrading and upgrading. The trade in of consumer goods is highly welcomed by enterprises. The Action Plan for Promoting the Exchange of Old for New Consumer Goods focuses on key commodity categories such as automobiles, household appliances, home decoration, kitchens, and bathrooms, and increases policy guidance and support. For example, adding a car trade in module to the national car circulation information management system, connecting relevant departments with car data, developing trade in mini programs, providing a unified entry point for applying for car trade in subsidies, and providing financial support from relevant parties. Shanxi, Zhejiang, Shandong, Hunan, Guangdong and other regions have introduced detailed measures, and automotive, home appliance, home furnishing and other enterprises have responded by launching preferential gift packages. JD.com announced a joint brand investment of 500 million yuan to help replace old cars with new ones. Suning.com has partnered with more than 30 home appliance companies to launch a trade in promotion. Consumers can enjoy a 10% discount on trade in payments, as well as local government subsidies. The experience of exchanging old for new consumer goods is constantly improving. "The old phone was sold for over 1000 yuan through recycling, which was a pleasant surprise." Su Li, a consumer in Yangpu District, Shanghai, opened the second-hand idle transaction application and filled in the model and performance configuration of her old phone on the old phone recycling page. Soon, a staff member came to her door. After the staff inspected the phone battery, functions, screen appearance, etc., both parties agreed on the phone recycling price, and the payment for the old phone arrived in Su Li's account in real time. The application data shows that the number of electronic products such as mobile phones, computers, and tablets recycled in the first quarter increased by 43.9% year-on-year. During the May Day holiday, the recycling business volume increased by more than 52% year-on-year, with on-site recycling increasing by over 61%. With the development of new models such as "Internet plus+second-hand", the chain of trade in is shorter, the cost is lower, and the experience is better. JD realizes the integration of online and offline channels for the recycling of old mobile phones. Consumers can choose to purchase through the "old for new" method on the phone product details page, and obtain an estimated amount that can be deducted by clicking on the "old phone evaluation" process. When purchasing 3C products on JD.com, up to 6 cross category trade in services can be implemented, and unused electronic products such as discarded phones, computers, and household appliances can be easily deducted for discounts. Meituan relies on its online and offline linkage capabilities to provide consumers with more convenient trade in services. Data shows that since April, the number of merchants offering trade in services on Meituan has increased by over 660% year-on-year, with a significant increase. Driving the generation of more effective demand and accelerating innovation on the supply side can achieve multiple goals by opening up channels for trade in and stimulating greater demand for trade in. Wang Qing, Deputy Director of the Market Economy Research Institute of the Development Research Center of the State Council, said that China's consumer market is generally transitioning from an "incremental era" to an "era of equal emphasis on both increment and stock". Implementing a trade in policy for consumer goods can generate more effective demand, accelerate innovation on the supply side, and facilitate the transformation of the consumer market from "existence" to "good", forming a higher level of dynamic balance between supply and demand. Stimulating Greater Consumer Potential - At the end of April, the "Dongchedi Automotive Culture Digital Consumption Festival and 2024 Chongqing June 18 E-commerce Festival" guided by the Chongqing Municipal Commission of Commerce was launched on the Guanyinqiao Pedestrian Street in Chongqing, attracting many citizens to participate. At the event site, exchanging old for new has become a focus of consumer attention. "Many consumers have learned about the policy and process of exchanging old for new through activities, and have reached a preliminary intention to exchange on the spot." The relevant person in charge of DCD said that since March, DCD has undertaken the distribution of automobile consumption subsidies in Beijing, Chongqing and other places, driving over 6.5 billion yuan in automobile consumption. "Since the introduction of the 'trade in' policy, there has been a significant increase in related orders, especially driving sales of new products." The person in charge of Beiqi Foton said that exchanging old for new encourages consumers to purchase newer, more technologically advanced, and better quality products, promoting consumer upgrading. The policy of replacing old cars with new ones meets the expectations of consumers, businesses, and industries, and will provide strong impetus for the automotive market to replace old cars with new ones. The "3C Digital Trade in Service Report" jointly released by JD.com and the China Ecological Civilization Research and Promotion Association believes that consumers are increasingly fond of trade in when choosing 3C products such as smartphones and computers, which has shortened the replacement cycle of electronic products, increased brand sales, stimulated more brand investment in innovation, and promoted a positive industrial cycle. Zhang Lin, Vice President of Meituan Research Institute, believes that the integrated service model of online and offline promotes the trade in of consumer goods, which can not only help businesses expand their business categories, but also bring consumers a more convenient trade in experience, which is conducive to further stimulating consumer vitality and better playing the role of trade in expanding consumption. Promoting product innovation - In the Dongfeng Lantu Automobile Exhibition Hall located in Qunxingcheng Shopping Mall in Wuchang District, Wuhan, Hubei Province, many consumers are choosing new cars. "I've been driving my old car for over 6 years and I wanted to switch to a new one with more space and fuel efficiency. Just in time for the promotional discounts, I placed an order," said consumer Guo Kai. At the end of April, Wuhan announced the detailed plan for exchanging old for new consumer goods, with a focus on releasing 20 million yuan worth of consumer vouchers for new energy vehicles and other sectors. Guo Kai calculated that with the addition of enterprise replacement subsidies and government subsidies, the car price can be discounted by nearly 40000 yuan. "Trade in old products for new ones, and exchange old products for new energy." The person in charge of Dongfeng Lantu Automobile said that exchanging old products for new ones by eliminating outdated products and production capacity is not only conducive to promoting high-quality development of the industry, but also provides greater innovation space for the enterprise. At the same time, enterprises can also develop technology based on the needs of more users, better adapt to the constantly upgrading consumption trend, and launch more intelligent, green, and personalized new products. Optimizing resource utilization methods - For discarded mobile phones that cannot continue to be used, they can generate high added value through formal disassembly, classification, extraction, and reuse. "30% to 40% of the total mass of a mobile phone is made of various metal materials, including precious metals such as gold, silver, palladium, etc.; 40% to 50% is made of plastic; the remaining part is made of other materials, such as glass, ceramics, etc." Yu Keli, Secretary General of the China Material Recycling Association, introduced that scientifically disposing of waste mobile phones for environmentally friendly treatment and efficient resource utilization has significant economic and social benefits. To provide consumers with diversified and personalized business and consumer goods through better quality products and services, trade in old for new work relationships with various industries and households require coordinated and comprehensive efforts from all aspects. More targeted measures should be taken for different consumer goods to promote more high-quality and durable consumer goods to enter residents' lives, smooth the resource recycling chain, and improve the quality and level of national economic circulation. Further improving the recycling and reuse chain - as an important part of the trade in consumer chain, how to value old goods, who will recycle them, and how to dispose of them not only directly affects the consumer experience of trade in, but also affects the effectiveness of trade in work. Making the recycling and reuse of old goods more efficient and smooth is a key link in promoting trade in consumption and stimulating greater vitality. "'Internet plus+recycling' is an important direction to improve the recycling chain." Hi Recycling General Manager Chen Feng said that many consumers have encountered difficulties in disposing of old furniture. For example, old wardrobes are not considered household waste and consumers often need to dispose of them themselves. Consumer wants to buy a new wardrobe, but doesn't know how to handle the old one. Hi Recycling is collaborating with e-commerce platforms to accelerate the construction of a "replacement+recycling" logistics system and new model, providing consumers with a one-stop service of "receiving old, sending new, dismantling and assembling" for goods such as household appliances and furniture, enabling consumers to