How can "Our Field" impress overseas audiences
2024-06-06
From "Village BA" to "Village Super", how can happy rural competitions ignite the passion of the public? How do ordinary people interact with rural sports events? Recently, the documentary series "Our Field" on rural sports events in Guizhou has had a significant impact overseas, becoming another masterpiece that tells the story of China well. Many people have noticed that the biggest feature of this documentary is that it is close to ordinary individuals and tells stories of the people with care. "Our Field" is a realistic documentary about rural sports events in Guizhou. From the "Village BA" developed from the "June 6th" Eating New Festival Basketball Tournament in Taipan Village, Taijiang County, Qiandongnan Prefecture, Guizhou, to the "Village Super" organized by the private sector in Rongjiang, Guizhou, the passion for rural sports in Guizhou is soaring, showcasing the vibrant vitality of sports on the vast land of China. Our Field is still a regional blockbuster showcasing the sports and humanistic spirit of Guizhou. The amateur football matches in the depths of the Miao Mountain Dong River have created an atmosphere of international competitions. Documentaries use the world's common language of football matches to connect both inside and outside, promoting mutual understanding and allowing the world to better understand Guizhou and China. "Our Arena" is a humanistic masterpiece that hits people's hearts directly. From Dong Yongheng, who works in a noodle shop on weekdays and serves as the captain of the "Village Super League" team during competitions and is known as the "king of grassroots basketball", to Yang Huixuan, a rural basketball girl who competes against famous player Marbury; From Yang Changmei, a 51 year old Miao woman who has never attended school but has become the core of the competition in her spare time, to Lai Hongjing, a local coach who has been teaching sports in middle school for nearly 20 years and has contributed to the popularity of football on campus in Rongjiang across the internet... These real, simple, and lovely ordinary people have shown the world that "playing basketball is the simplest and most important thing for the people of Taipan Village in Guizhou", making people feel the local people's love for football, basketball, and even sports. This love is pure, real, simple, and touching. Is it not the most wonderful intersection between sports and people, where there is no utilitarian liking and a love for being a part of life? Isn't this wonderful intersection the most touching story? Isn't such a touching story the driving force behind enhancing the penetration of external communication? Compared to grand narratives, starting from a small perspective to tell vivid and vivid stories of the people, depicting typical living conditions, establishing emotional communication with the audience, is more likely to trigger empathy and resonance among overseas audiences; By close-up depicting the living conditions with strong local and character characteristics, it helps to satisfy the curiosity of foreign netizens; Revealing the stories behind celebrities, competitions, and scenes related to "Village BA" and "Village Super" can further arouse everyone's interest. The topic of "Our Field" is clever, the director is meticulous, and the storytelling is good, which is a positive practice of doing a good job in external communication with dedication. To tell the story of China well, spread the voice of China well, and showcase a true, three-dimensional, and comprehensive China, it requires some clear and assertive external propaganda, as well as more small incisions, close to people's hearts, and high-quality communication products that are in line with the acceptance habits of foreign audiences. In fact, in terms of information reception, people from both the East and the West have vastly different ways of thinking - Easterners prefer collectivism, while Westerners advocate individualism; Chinese people place more emphasis on overall value, while Westerners place more emphasis on individual value. Why can Li Ziqi's rural life become popular internationally? Why can the story of a group of elephants migrating north remove some of the "gray filters" of Western media? Why is "Our Field" popular overseas? This is because, based on the wonderful and concise stories of ordinary individuals, Chinese stories have become more approachable and lovely, making people want to listen, think, and gain something from listening, and thus gaining broader recognition of the Chinese path, Chinese theory, Chinese system, Chinese spirit, and Chinese power. From this perspective, "Our Field" further inspires us: to tell Chinese stories well to the outside world, especially to pay attention to telling stories about the people, because it is an organic part of Chinese stories. (Lai Xin She)
Edit:GuoGuo Responsible editor:FangZhiYou
Source:gmw.cn
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