Recently, the 2024 Beijing Tianjin Hebei Cultural and Tourism Association's 10th anniversary theme exchange and promotion event, jointly organized by the Beijing Municipal Bureau of Culture and Tourism, Tianjin Municipal Bureau of Culture and Tourism, and Hebei Provincial Department of Culture and Tourism, was held in Beijing. The event is themed "Joining Hands to Promote Innovation and Empowerment", focusing on reviewing and showcasing the achievements of the 10th anniversary of the joint development of the Beijing Tianjin Hebei Cultural and Tourism Association. Based on the actual development of the Beijing Tianjin Hebei cultural and tourism industry, discussions and prospects will be conducted through various forms such as keynote speeches, strategic signing, achievement release, and consumer markets. We will discuss new models of cultural and tourism development in the three regions, jointly build new platforms for cultural and tourism resources in the three regions, and explore innovative paths for cultural and tourism cooperation. Over the past decade, the cultural and tourism departments of the three regions have been closely connected, improving collaborative development mechanisms, establishing 9 cultural and tourism alliances, continuing to sign 16 cooperation agreements, and establishing a special working group for the Beijing Tianjin Hebei Cultural and Tourism Association; Deeply implement the construction of the Beijing Zhangjiakou Sports and Cultural Tourism Belt, and steadily promote the construction of the Great Wall and Grand Canal National Cultural Park; The standardization of tourism in the Beijing Tianjin Hebei region, the credit system of the Beijing Tianjin Hebei cultural and tourism industry, and the construction of public cultural service demonstration corridors are constantly improving. Cultural festivals and mass activities are flourishing, and tourists from the three regions are visiting each other. Cross regional urban agglomeration linkage is deepening, and a "harmonious but different" regional tourism circle is forming. The Beijing Tianjin Hebei Cultural and Tourism Association has entered a stage of comprehensive integration, efficient and mutually beneficial development. At the event, the cultural and tourism departments of the three regions jointly released the Beijing Tianjin Hebei cultural and tourism logo and the Beijing Tianjin Hebei cultural and tourism map covering four routes including food, intangible cultural heritage, historical sites, and red tourism; The representatives of the Beijing Tianjin Hebei Tourism Industry Association and Industry Alliance jointly issued an industry "Proposal", advocating for the integration of resources, collaborative linkage, standardized operation, demonstration and guidance of cultural and tourism management units in the three regions, and advocating civilized travel for tourists; The three regions also released a series of cultural and tourism activities throughout the year, including RV tours, the 2nd Beijing Zhangjiakou Cycling Conference, the 4th Beijing Zhangjiakou Sports and Cultural Tourism Belt Development Conference, the 2024 Beijing Tianjin Hebei Intangible Cultural Heritage Joint Exhibition, calligraphy and painting exchange exhibition, and the People's Voice Competition. As a supporting event for the 10th anniversary of the joint development of the 2024 Beijing Tianjin Hebei Cultural and Tourism Association, the first event of the Beijing Tianjin Hebei Cultural and Tourism Consumption Season with the theme of "Cultural and Tourism Beijing Tianjin Hebei, Joining Hands to Promote Consumption" has been launched. At the event venue, market activities with themes such as "Intangible Cultural Heritage", "Cultural and Creative Collection", "Food Tasting", "Love Reading", and "Outdoor Trendy Play" in the Beijing Tianjin Hebei region have attracted many citizens and tourists to come and experience. (Lai Xin She)