"If internet celebrity cities cannot convert their core resources into core attraction through traffic, they will not be able to achieve 'long-term success'," Liu Simin, Vice President of the Tourism Branch of the China Future Research Association, said in a recent interview with a reporter from China News Agency. The 20th China (Shenzhen) International Cultural Industry Expo, which lasted for 5 days, came to an end on May 27th. All 31 provinces, autonomous regions, municipalities directly under the central government, and Hong Kong, Macao, and Taiwan regions participated in the exhibition. Entering the exhibition site is like walking through a concentrated regional cultural landscape, where you can quickly appreciate the cultural and historical customs of various parts of China. Thanks to social media, there has been a frequent phenomenon of "cultural and tourism fever" in various parts of China in recent years. Internet celebrity cities that have experienced or are currently experiencing "peak flow" moments have gathered at this "peak flow" cultural exhibition. The popularity of Wong Kar wai's TV drama "Flowers" has sparked a wave of check-in in "Old Shanghai". The classic old brand signs of Xinghua Tower, Xinya Cantonese Restaurant, Jinbaxian Hotel, Meilong Town Restaurant, Green Wave Corridor, and Gongdelin have appeared in the Shanghai exhibition area of the Cultural Expo, making people feel as if they are returning to the Yellow River Road in "Flowers" and back to the bustling old Shanghai, attracting people to take frequent photos and reminisce. On May 25th, at the 20th China (Shenzhen) International Cultural Industry Expo and Trade Fair, visitors took photos at the Shanghai exhibition area. Aim and push the red teapot out... At the Cultural Expo, the land curling in the Harbin exhibition hall was warmly welcomed by children. After Harbin became popular, the ice and snow economy flourished from New Year's Day this year to the Spring Festival, becoming a major highlight of cultural and tourism integration. The city of Tianshui in Gansu, which many people once felt unfamiliar with, has also become a top tier city this year. In front of the booth of Intangible Cultural Heritage · Time honored Brand · Arts and Crafts Exhibition Hall of ICIF and Spicy Hot Pot in Tianshui, Gansu Province, tourists waiting to taste are lined up in a long line with each basin. On May 25, at the site of the 20th China (Shenzhen) International Cultural Industry Expo, visitors lined up in front of Tianshui Spicy Hot Pot booth. After Tianshui Spicy Hot Pot, with the popularity of the TV series My Altay, Xinjiang Altay has become a new tourist destination "top stream" again. The exhibition booth displaying books such as "My Altay" in the Xinjiang exhibition area has attracted the attention of many visitors. Booth staff member Ma Meina said, "Altay has been extremely popular lately, and some people have come specifically to ask if there is an Altay exhibition hall at the China International Cultural and Tourism Fair." However, with the continuous addition of new internet famous cities, how to make the local "cultural and tourism fever" last longer and turn "traffic" into "retention" has become a hot topic in the public opinion field. "Why do some internet celebrity cities or scenic spots flash in the pan and essentially lack the capital to become 'evergreen'?" In Liu Simin's view, cities like Chengdu, Chongqing, and Hangzhou can thrive precisely because of their large size and reputation, deep cultural heritage, and ability to keep up with the times. When tourists with different demands come to these cities, they can always make new discoveries. During this year's May Day holiday, the Zhengding Small Commodity Night Market continued to be popular throughout the internet. Wang Sugang, Deputy County Mayor of Zhengding County, Shijiazhuang City, Hebei Province, has a clear understanding of this. In Wang Sugang's view, the prosperity of Zhengding cannot be achieved overnight without its profound historical and cultural accumulation, as well as the continuously optimized business environment over the years. "I am Zhao Zilong from Changshan!" Dressed in a "big reliance" and wearing a "handsome helmet", Hao Shichao, the winner of the 31st China Drama Plum Blossom Award, transformed into Zhao Yun, a famous general from the Three Kingdoms period, and appeared at the cultural industry investment fair held at the Cultural and International Fair. He performed cleanly and skillfully, with Hebei Bangzi singing a high pitched and passionate tune. In just 2 minutes, his performance caught the attention of the attendees. As a Zhengding person, Hao Shichao is very proud of his hometown's cultural heritage. "My hometown is not only the night market, but also the Zhaoyun Temple, the millennium ancient temple Longxing Temple, and Zhengding Rongguo Mansion Scenic Area, the shooting place of the 1987 TV series Dream of Red Mansions. People who have visited will not regret it". At the Cultural Industry Investment Promotion Conference of the Cultural Expo, the Hebei exhibition team focused on promoting cultural industry projects in Zhengding County. "We sincerely look forward to many talented people and scholars coming to Zhengding to work together with us for development and win-win cooperation." Wang Sugang cordially invited guests from home and abroad. He said, "How to continue the heat and take it to the next level is what we need to do now." (Xinhua News Agency)