On the 28th, the theme exhibition "From Made in China to Created in China - The Road of Olympic Culture Communication" was officially exhibited at the Beijing Olympic Museum next to the National Stadium "Bird's Nest". Olympic badges, mascots, plush toys, and various Olympic licensed products make the audience feel as if they have returned to the Olympic events represented by these licensed products. Starting from the 2004 Athens Olympics, to the 2008 Beijing Olympics, 2012 London Olympics, 2014 Sochi Winter Olympics, 2016 Rio Olympics, 2018 Pyeongchang Winter Olympics, 2020 Tokyo Olympics, and 2022 Beijing Winter Olympics, and then to the 2024 Paris Olympics, Beijing Huajiang Culture Group has obtained franchise rights for six consecutive Summer Olympics, three Winter Olympics, and two Youth Olympics. The content exhibited this time is all works of Huajiang Group, with a total of over 20000 pieces. These products are selected from over 100000 works by Huajiang Group. Through a point-to-point approach, it showcases the process of Chinese culture and Chinese enterprises embracing the world, going global, and being recognized by the world through the unique channel of the Olympic Games. It is reported that this exhibition is open to the public for free and will continue until October 28th of this year. As a major highlight of this exhibition, Paris Olympic Games licensed merchandise has also been unveiled and released. The first floor of the Beijing Olympic Museum and the Beijing Gift Store in the Olympic Center area have a Paris Olympic Games licensed merchandise sales area. After the Beijing Winter Olympic Games, the mascot "Bing Dwen Dwen" changed into "Rabbit Pier" and "Dragon Pier", returning to the Chinese vision. In fact, after the hosting of previous Olympic Games, items such as mascots and emblems have become part of the intellectual property rights of Olympic history, and there are few cases of updated design of mascots. If the host city wishes to continue authorizing the operation of Olympic related licensed goods after the event, it needs to be negotiated between the local Olympic Committee and the International Olympic Committee, and the enterprise needs to apply to the International Olympic Committee. The local Olympic Committee will enter the market, and after all parties reach an agreement, production and sales can continue in the jurisdiction of the Olympic Committee. International Olympic Committee member and Vice President of the Chinese Olympic Committee, Yu Zaiqing, stated that after the Beijing Winter Olympics, the sustained market popularity of Olympic cultural heritage such as "mascots" cannot be achieved without the tireless efforts of enterprises like Huajiang. "After the Beijing Winter Olympic Games, Huajiang Group has injected the Olympic cultural heritage into Chinese traditional cultural elements by means of the development of the Olympic historical intellectual property market, and has made the 'Bing Dwen Dwen' popular with the masses of people through creativity." Yu Zaiqing said. Vice President of the International Olympic Committee, Samaranch Jr., stated through a video that the International Olympic Committee attaches great importance to cooperation with the Huajiang Group. This is not only because Huajiang Group fully utilizes Olympic historical intellectual property rights, but also because Huajiang Group has brought the culture of previous Olympic Games to China. "Sports are never limited to sports, and the mission of sports is to serve as a bridge that connects the cultures of different countries and regions." As the founder of Huajiang Group, Chen Shaoshu couldn't help but sigh, "Looking back at the entrepreneurial process of Huajiang Culture over the past 21 years, we truly call it 'traveling through mountains and rivers, speaking a thousand words, trying every means possible, and going through countless hardships.' In this process, Huajiang Group actively collaborated with domestic and foreign higher art and design colleges and world-class artists to continuously improve the artistic quality and cultural connotation of its products, while also using the high standards of customers to improve its design level and improve its international product chain management capabilities.". (Lai Xin She)