The 20th China (Shenzhen) International Cultural Industry Expo will be held from May 23rd to 27th. As a key measure to empower the prosperity and development of the cultural industry with new productive forces, this year's Cultural Expo will accelerate transformation and upgrading, actively introduce high-end cultural industry resources from home and abroad, focus on improving internationalization, marketization, specialization, and digitalization levels, and strive to create new characteristics, highlights, and achievements. This ICIF has 8 pavilions in total, including Cultural Industry Comprehensive Exhibition Hall A and Hall B, Guangdong Hong Kong Macao Greater Bay Area Cultural Industry Innovation Exhibition, Cultural Tourism Integration · Cultural Consumption Exhibition, Film and Television · Publishing · Copyright · Game E-sports Exhibition, Intangible Cultural Heritage · Time honored Brand · Arts and Crafts Exhibition, Art · Design · China-Chic Exhibition, and International Cultural Trade Exhibition. The offline exhibition content will be displayed synchronously on the Cloud based Cultural Expo platform. This year's Cultural Expo will focus on six aspects: new cultural missions in the new era, expanding foreign cultural trade, trading cultural products and projects, optimizing comprehensive exhibition services, implementing cultural digitization strategies, and meeting the spiritual and cultural needs of the people. This year's Cultural and Creative China Expo has set up a special exhibition area to showcase the latest achievements in promoting the creative transformation and innovative development of excellent traditional Chinese culture, attracting well-known cultural enterprises such as the top 30 cultural enterprises and large listed companies from across the country to participate; Establishing an international cultural trade exhibition for the first time, inviting foreign trade institutions such as the Spanish Trade Association and the Nepal Federation of Commerce and Industry to participate. In addition, this year's Cultural Expo will also be held through AI AR and other multimedia methods are used to showcase new formats, applications, and models such as digital transformation, media integration, metaverse, cultural and technological innovation; Organize activities such as the "Cultural Expo Consumption Season" and art auctions; Organize high-level cultural and artistic troupes and performance teams from various regions to perform on-site. The 20th China International Cultural Expo organized a total of 6015 government groups, cultural institutions, and enterprises to participate in online and offline exhibitions; All 31 provinces, autonomous regions, municipalities directly under the central government, and Hong Kong, Macao, and Taiwan regions participated in the exhibition nationwide; More than 300 overseas exhibitors from 60 countries and regions participated in online and offline exhibitions; More than 30000 overseas professional visitors attended the conference both online and offline. The exhibition will showcase over 120000 cultural products, and over 4000 cultural industry investment and financing projects will be displayed and traded on site. Since its official establishment in Shenzhen in 2004, the scale, number of visitors, and degree of internationalization of the Cultural Expo have continuously increased, becoming an important engine for promoting the development of China's cultural industry, an important platform for Chinese culture to go global, and an important window for expanding cultural openness to the outside world. (Lai Xin She)