With the popularity of the TV series "My Altay", the tourism popularity of Altay in Xinjiang has once again increased. Data shows that since the start of the TV series on May 7th, the search popularity for "Altay" has increased by 562%, while the overall search popularity for "Xinjiang" has increased by 323%. A number of offline activities such as horse racing, cycling, folk concerts, grassland dances, and skiing have been included in local cultural and tourism projects. After Zibo, Harbin, and Tianshui, Altay has also shown the potential to become another new top tier cultural and tourism destination. Movies and TV dramas such as "Going to a Windy Place", "Blooming Flowers", and "Twelve Hours in Chang'an" have driven the development of regional cultural tourism, which is no longer an isolated case. In addition to the phenomenon of "one drama igniting a city", "My Altay" is also full of surprises in artistic creation, presenting the following three "new" aspects: this is a "new case" of adapting Chinese prose. For a long time, literary adaptation has been an important way to broaden the themes of film and television dramas. The new surprise brought by "My Altay" is that in addition to historical classics, novels, online literature and other genres, prose can also become the source of adaptation for film and television dramas. On one hand, this once again reflects the important value of "literary quality" in film and television art; On the other hand, "My Altay" is not a typical non fiction work. It is a pure Chinese style writing, based on the expression of Chinese people, Chinese life, and Chinese spirit. The original author Li Juan has long been rooted in Fuyun County, Akhala Village, and other places. Her writing has both the beauty of prose and the characteristics of narrative. This kind of emotion and story that originated from the Chinese land, from a more "pre production" stage, has freed the series from the shackles of Western genre films. It is not a "high concept, strong plot, multiple twists, and fast rhythm" blockbuster, but it writes about the sentient beings, drinking at wine shops, and unforgettable emotions between the vast world. Is it not another kind of "blockbuster"? This is a new expression of frontier writing. "Healing" is a high-frequency keyword used by the audience to evaluate the drama. It originates from the sincere love between the Kazakh boy Batai and the returning literary girl Li Wenxiu, and also makes the snow mountains, forests, grasslands, and rivers move from "background" to "foreground", filling the audience's knowledge gap about border pastoral areas. The poetry of the borderlands, the crowds of rural residents, and the simple folk customs have transformed the original work's instinctive passion for love and life into another visual spectacle. As Li Juan once wrote, "But this is something I have long longed to write about. About the earth, about all things, about disappearing and never disappearing, especially about people - the will and passion of people, the innocence and greed of people." Although "My Altay" focuses on the life of pastures in northern Xinjiang, while immersing myself in close observation, it cautiously maintains a restrained and praiseworthy attitude - Altay's way of life does not originate from the simple "urban-rural dichotomy", but from the "freedom of both urban and rural areas". As the author once said, "There is no need to blindly pursue life in the distance." "Writing is about allowing oneself to see things with different eyes, think from different perspectives, and embrace everything.". This is still a new appearance of online audiovisual. As a support project for the creation and dissemination of high-quality online audiovisual programs by the State Administration of Radio, Film and Television and a key funding project by the Beijing Municipal Radio and Television Bureau, "My Altay" is the first online drama to be broadcasted on the comprehensive frequency of China Central Radio and Television Station