The development of the sports and leisure industry is receiving increasing attention. By closely following the expectations of the masses and making every effort to meet their needs, the potential of the sports and leisure industry can be deeply explored, leading to significant development. Meeting outdoors and setting up tents... Camping has become a scenic spot in many city parks. In addition, activities such as hiking, cycling, and paddleboarding also provide more options for urban residents to exercise and relax. Recently, a variety of sports and leisure activities have been held in various regions. On May 9th, 2024, the China Sports and Leisure Conference opened in Rizhao, Shandong. How to promote the high-quality development of the sports and leisure industry has become the focus of attention for all participants; On May 11th, the second sports and leisure experience season in Jiangsu Province was launched, attracting a large number of participants. The development of the sports and leisure industry is receiving increasing attention. Continuously strengthening the construction of venue facilities is the foundation for improving the sports and leisure environment. With the implementation of the national strategy of national fitness, the construction of urban sports facilities in China is accelerating, and many sports parks have become popular check-in spots. People's awareness of fitness is constantly strengthening, and their fitness needs are becoming more diverse and personalized. Each region should adapt to local conditions, and the construction of venue facilities should fully consider the needs of residents, and try to increase the number of free or low-cost venues as much as possible. Continuously creating a competitive atmosphere is the key to cultivating sports and leisure culture. With more and more convenient sports events, people will have more opportunities to experience the charm of sports in leisure activities. The concept and culture of sports and leisure will be further popularized and promoted. To this end, in March this year, the General Administration of Sport of China, the Ministry of Commerce, and the Ministry of Culture and Tourism jointly issued a notice on carrying out activities such as "sports events entering scenic areas, neighborhoods, and commercial districts", encouraging all regions to expand the hosting of sports events from sports venues to areas with suitable conditions such as scenic areas, vacation areas, sports parks, commercial centers, and pedestrian streets, enriching sports scenes, and promoting sports consumption. Strengthening professional organizations and cultivating more talents is the key to enriching sports and leisure choices. The sports and leisure market is constantly expanding, and the demand for professionals in leisure and social sports will also increase. Strengthening professional organizations and cultivating more talents, further regulating the market and services, can enable the public to enjoy more professional services. Strengthening the construction of sports and leisure organizations can also gather the joint efforts of all parties and more effectively promote the development of the industry. By closely following the expectations of the masses and making every effort to meet their needs, the potential of the sports and leisure industry can be deeply explored, leading to significant development. (Lai Xin She)