In May, the land of China is picturesque with mountains and rivers and a surge of people. From cultural venues to commercial districts, from red tourism to rural tourism, from short distance peripheral tourism to long-distance tourism, new formats and scenes continue to emerge, and the potential for cultural and tourism consumption continues to be unleashed. Previously, the Central Economic Work Conference proposed to actively cultivate new consumption growth points such as cultural and entertainment tourism. At the end of last year, the Ministry of Culture and Tourism formulated the "Domestic Tourism Enhancement Plan (2023-2025)", which proposed to create multiple cultural and tourism brand projects within three years, such as "traveling with competitions" and "traveling with delicious food", to further unleash the potential of tourism consumption and better meet the multi-level tourism consumption needs of the general public. The flourishing cultural and tourism market not only embodies people's yearning for a better life, but also vividly portrays the sustained improvement of the economy. The "travel craze" and the surging economic pulse "feel like 100 million people have arrived in every city!" During the May Day holiday, netizens' comments vividly reproduced the scene of crowds and enthusiastic tourists from all over the country. Holiday consumption is an important window for observing economic vitality, and its popularity also highlights the huge potential of the consumer market and the good momentum of economic development. According to data from the Ministry of Culture and Tourism, during the May Day holiday, the total number of domestic tourism trips in China was 295 million, a year-on-year increase of 7.6%, and a comparable increase of 28.2% compared to the same period in 2019; The total cost of domestic tourists traveling was 166.89 billion yuan, a year-on-year increase of 12.7%, and a comparable increase of 13.5% compared to the same period in 2019. Experience the beauty of the Tea Horse Ancient Road in Ganzi, Sichuan; Go to the forests of Zixi Mountain in Jiangxi Province to "inhale oxygen"; Go to Ordos, Inner Mongolia to see the vast grasslands; Watching "Thousand Mountains Surrounding the Wilderness, Three Rivers Flowing Around the City" in Benxi, Liaoning... During this holiday, tourists from all over travel through the mountains and rivers, experiencing the beauty of China. During the May Day holiday, the "county-level cultural and tourism fever" is becoming a new characteristic of the domestic tourism market. On May 5th, Ctrip released the "2024 May Day Holiday Travel Summary". Data shows that during the May Day holiday, the growth rate of the domestic tourism market is higher than that of the first and second tier markets. Anji, Dujiangyan Irrigation Project, Yangshuo and Wuyuan are popular county tourism destinations, with an average increase of 36% in tourism orders. Qin Jing, Vice President of Ctrip Group, said that the "people see people" scene in major scenic spots and key tourist cities year after year shows us the strong demand for domestic tourism consumption; The emergence of "county-level cultural and tourism fever" indicates that mass tourism consumption is becoming increasingly rational and pursuing comfort. The rise of county-level cultural and tourism fever has also opened a new window for county-level economic development. On May 3rd, at the "Village Super" competition venue in Guizhou, tourists from all directions flocked to the small town of Rongjiang to experience the perfect combination of football and rural culture. The popularity of "village supermarkets" not only drives local tourism, but also drives economic development. The pre order volume of hotels and homestays has surged, and specialty cuisine is also highly favored by tourists. Local delicacies such as rolled noodles, beef offal soup, and roasted fragrant pigs allow tourists to enjoy the unique flavor of Rongjiang while savoring the competition. High quality agricultural products and specialty handicrafts have also become popular souvenirs for tourists to purchase.