The outlet for time-honored catering lies in "new"

2024-05-13

Time honored restaurants should adjust their products, services, and management models according to new needs to meet people's diverse consumption needs; Actively exploring digital applications and attempting dual channel operations both online and offline to attract more consumers. Food is paramount to the people. During holidays and festivals, the catering industry always exudes a strong atmosphere of fireworks. According to the monitoring of business big data by the Ministry of Commerce, during this year's May Day holiday, the sales of key monitored catering enterprises by the Ministry of Commerce increased by 7.1% year-on-year. The performance of time-honored restaurants is particularly impressive, and the consumption heat continues to rise. Some time-honored restaurants have also become popular check-in spots, not only are private rooms hard to find, but some restaurants even start queuing up an hour before the meal starts. The winning of more favor for time-honored restaurants relies on adapting to market demand, no longer relying on the old to sell the old, and opening up new spaces in adhering to integrity and innovation. In the minds of many people, the time-honored restaurants of a place represent the taste and characteristics of the place. For example, when going to Shanghai, many people will eat Xiaolongbao. Nanxiang Xiaolongbao, which has a history of more than 140 years, still sticks to the original production process, and its flagship products always remain authentic. The only change is the diversified tastes innovated to meet consumer needs. When visiting Beijing, many tourists will try the taste of fermented sour milk made from ground mung bean wow gold. fermented sour milk made from ground mung bean wow gold ice cream is an innovative way for Huguo Temple snacks to bring consumers closer. The high willingness of people to travel is also driving the prosperity of time-honored restaurants. Zibo Barbecue, Tianshui Spicy Hot Pot... From a city in the past to a scenic spot, to a snack bar today, people's tourism goals are becoming more and more clear, and their choice of food is becoming more and more diversified. Many little-known time-honored restaurants and snacks have also entered the public eye, shining with new vitality. Actively launching takeout and group buying packages not only increases store exposure and market coverage, but also expands revenue channels. The recent May Day holiday has sent a positive signal that the consumption of time-honored restaurants has continued to rise, which is also in line with the trend of higher quality and price of catering compared to consumption. At present, with the gradual youthfulness of the catering consumption structure, how to further attract young people to make such popularity last longer and have a wider impact is an unavoidable topic for the high-quality development of every time-honored restaurant. The confidence of time-honored restaurants lies in "old", and the way out lies in "new". Therefore, proactive response is crucial. In the past, Chinese people had a preference for heavy oil and high sugar foods in their dietary habits. Nowadays, people pay attention to a balanced diet, pay attention to consumption scenarios, and even enjoy taking photos to share on social media platforms. This requires timely adjustment of products, services, and management models by time-honored restaurants to meet people's diverse consumption needs. The Fire Palace in Changsha, Hunan Province has added check-in points and cultural and creative products in its stores and courtyards to cater to the tastes and interests of young people. It has not only received a large number of positive reviews and orders, but also provided valuable experience for other time-honored restaurants. The fragrance of wine fears the depth of the alley. To stand out in the fierce market competition, time-honored catering enterprises should actively explore digital applications and attempt dual channel operations online and offline. According to the 2023 Consumption Report of Old Catering Brands released by Meituan, Meituan and Dianping have recorded a 90% year-on-year increase in in in store group purchase orders of 10 year and above old catering brands. It can be said that leveraging relevant platforms to promote

Edit:Luo yu    Responsible editor:Zhou shu

Source:ECONOMIC DAILY

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