Since 2023, there have been many unexpected performances in household consumption. Although the overall recovery of consumption has not been as expected, new consumption hotspots have also been unexpectedly hot, such as the booming Zibo barbecue, Guizhou Village BA, and the bustling "Erbin", which are all different from before. These phenomena tell us that the consumer market is not lacking in hotspots, but rather has emerged with different hotspots than before. The change in the hot topic of resident consumption from "material" to "experience" is essentially the upgrade of resident consumption, that is, the upgrade from material to service. Unlike material consumption, service consumption has the characteristics of simultaneous production and consumption, instant consumption, and face-to-face interaction. The transformation of consumption hotspots from material to service signifies the rise of scenario consumption, in which scenarios occupy a core position. Since 2023, consumer hotspots have formed around comprehensive consumption scenarios. Consumer consumption is no longer directed towards specific goods or services, but towards comprehensive emotional experiences. Overall, there are several obvious characteristics. Scenario based. Service consumption emphasizes a comprehensive scenario experience. Goods, services, environment, and people in the environment are all part of the scene and important factors that affect consumer experience in the scene. People go to Zibo to eat barbecue and value not only the price and quality of the barbecue, but also the overall feeling of stepping into Zibo. The feeling of interacting with merchants, other consumers, and locals while eating barbecue is an organic part of consumption. The entire barbecue, environment, locals, and even tourists in Zibo are all part of the scene. People go to Harbin not only for ice and snow, but also for various warm stories to attract them. This is a concept of holistic tourism, where everything about the destination is the object of tourist experience. People's tourism consumption is a three-dimensional scene, and any link may affect the overall experience of the scene. The tourism image created by heavy investment in certain places may be damaged due to a sky high priced meal or an unpleasant shopping experience, which greatly undermines the tourism experience. This fully reflects the overall nature of the scene as a consumer object. Experience is king. In the stage of material consumption, the quality and brand of goods are the determining factors of consumer value, but in the stage of service consumption, the goal of consumption is not only goods, but more importantly, experience. In the past, many people pursued the symbolic value of products. Products needed to have big brands and logos, and their consumption orientation was to gain attention from others. Nowadays, many people are no longer as persistent in their pursuit of consumer symbols as they used to be. They are more rational and pragmatic, focusing on cost-effectiveness and consumer experience. The consumption of young people paying for experiences is more common, and "special forces style tourism" has become a popular term, and cost-effective travel experiences have become a new favorite of young people's consumption. Many people go to Zibo to have barbecue just to experience the lively fireworks flavor; Not willing to spend a lot of money to attend a concert in Xi'an, just to fulfill one's long-standing wish; Going to Harbin is not only for watching ice sculptures, but also for creating a more attractive atmosphere through the internet. Experience has become the purpose of consumption, and paying for experience is a very prominent feature of the 2023 consumption trend. Personalized and outstanding. Since the reform and opening up, the living standards of urban and rural residents in China have gone through multiple rounds of upgrading, from insufficient food and clothing to comprehensive prosperity,