According to data released by the National Bureau of Statistics, by the end of 2023, the population aged 60 and above in China exceeded 296 million. Experts predict that this number will exceed 400 million people around 2035 and reach approximately 500 million people by the middle of this century. The continuous increase in the elderly population has expanded the potential of the silver haired economy. It is estimated that the scale of China's silver economy is expected to reach around 30 trillion yuan by 2035. Developing the silver haired economy is necessary to adapt to the trend of population changes, meet the needs of the elderly to pursue a better life, and maintain the continuous expansion and improvement of domestic consumption demand. The industry is rooted in the market, and the silver haired economy is driven by the various living needs of the elderly population in society. To develop the silver haired economy, we should start from four aspects of the needs of the elderly: first, to meet their health needs, improve their physical health level and quality of life by providing health products or services. The second is to meet the daily living needs of the elderly, focusing on inconvenient "troubles" in their daily lives. By providing door-to-door services or centralized services nearby, the elderly no longer have to worry about trivial matters in life. The third is to meet the spiritual and cultural needs of the elderly, provide rich and colorful spiritual and cultural products for different age groups of the elderly, enrich their spiritual life, and achieve "happiness in old age". The fourth is to meet the psychological care needs of the elderly, by providing more psychological services and products, reducing their feelings of loneliness, depression, and distress, and caring for their mental health. The core logic of products and services related to the silver economy is to improve the quality of life of the elderly and care for them. Only by accurately grasping the consumption psychology and characteristics of the elderly can they better meet their needs, provide products and services that meet their expectations, and make their later life better. Due to various reasons such as decreased physical function, slow updating of knowledge structure, and lack of family and friend companionship, the consumption needs of the elderly have their own uniqueness. Firstly, the elderly belong to the "price sensitive" consumer group, and many elderly people who are deeply influenced by traditional consumption concepts often focus on diligence, thrift, and frugality, demanding "high cost-effectiveness" when consuming. Secondly, elderly consumption also has service sensitivity. Compared to online shopping, many elderly people prefer to purchase products and services in physical stores, and their consumption habits are more inclined to experience firsthand. For elderly people, the service experience during the shopping process is very important, and good pre-sales, in sales, and after-sales services are more likely to win their trust. For example, elderly people are not familiar with new technological concepts and intelligent operations, making pre-sales and after-sales tracking services for related products particularly important. For example, in terms of service-oriented consumption, they hope to receive more enthusiastic and proactive services. In this process, attention should also be paid to preventing the consumption psychology and needs of the elderly from being exploited by some unscrupulous merchants, leading to blind consumption and even being deceived. For example, some practitioners in the health product industry use the characteristics of the elderly, such as lack of understanding of scientific health knowledge and liking offline experiences, to induce them to purchase counterfeit and inferior products. Developing a silver haired economy is an economic behavior of both supply and demand sides, as well as a social behavior that promotes the traditional virtues of respecting and loving the elderly. Whether providing tangible products or intangible services