Against the backdrop of increasingly fierce competition in the global furniture market, how to continuously build new competitive advantages has become a challenge that domestic furniture production enterprises have to face. During the visit, the reporter found that among all furniture products exported to the sea, smart products are particularly favored by overseas users. In the exhibition hall of a furniture company in Anji, Zhejiang, various styles of furniture products are displayed. The reporter found that although these products have different designs, various intelligent elements can be seen everywhere. For example, ergonomic chairs with massage function and intelligent lifting tables with memory function have become the company's current popular export products. Zhang Meiying, Deputy General Manager of a furniture production enterprise in Anji County, Zhejiang Province: With the availability of materials, the production cycle of intelligent lifting tables is very fast, and can be completed in about 3 to 5 days. In addition to innovation in product styles and functions, furniture companies are also beginning to pay attention to the overall scene construction when going global. Li Hongbin is a designer for a furniture company. Recently, he is brainstorming a booth construction plan for the Saudi exhibition in September. In his computer, preliminary spatial effects can already be seen, including product color matching, design style, etc. Li Hongbin, Space Design Manager of a furniture production enterprise in Anji County, Zhejiang Province: For example, in the office industry, customers used to not have such high requirements for space environment, but now they demand more leisure, comfort, soft colors, and sound functions than before, such as intelligent applications. Expanding overseas and expanding the market, cross-border e-commerce has become an unavoidable topic. The head of cross-border e-commerce for a furniture company in Anji, Zhejiang told reporters that the flow structure of cross-border e-commerce has changed. Taking their company as an example, in this year's sales share, large shopping platforms have decreased from 90% to 50%. The proportion of channels such as video traffic and live streaming sales has increased to 40%, becoming a new growth point for cross-border e-commerce. Wang Lujian, General Manager of Cross border E-commerce for a Furniture Manufacturing Enterprise in Anji County, Zhejiang Province: Recently, the best-selling one is the cross legged chair, which has a wider surface and can be worn out when working. Previously, it was expected to sell 200 orders per day. Recently, a video went viral and sold over 3000 orders per day. So far, it has sold nearly 500000 orders. (Lai Xin She)