Eight new films in the May Day holiday season each showcasing their beauty
2024-05-08
The total box office of the May Day holiday in 2024 closed at 1.527 billion yuan. Compared to the fierce competition during the Spring Festival holiday, the May Day holiday appears much more peaceful. Eight new films of different types each have their own unique beauty, sharing the same beauty. All types of films can win a place in the market. Among them, the action film "Peacekeeper and Riot Squad" became the top grossing film of the season with 404 million yuan, followed closely by the comedy film "Crazy Spending" which became the biggest dark horse of the season. Tourism travel has not affected the popularity of cinemas. The May Day holiday has ushered in a peak of tourism travel, and the popularity of cinemas remains strong. Whether it's the total box office of over 1.5 billion yuan or the over 37 million viewers, it all indicates that the audience's enthusiasm is high enough. Even if a large number of people choose to travel, it will not affect the performance of the film market. "The overall performance of the May Day season this year was better than expected, and we are quite satisfied," said Feng Henan, marketing director of the Vanke branch of Lumiere Cinema. The 8 new films released in the May Day season cover various types such as comedy, action, animation, and love, with obvious differences. They can meet the needs of different audiences and even attract many viewers to the cinema for secondary consumption. The final box office results are pleasing. On May 1st, the market opened with a box office of over 400 million yuan, marking the beginning of the entire period. Although this data is not the best single day box office record in the May Day holiday season, it exceeds the same period last year. In the next two days, the daily market held the 300 million yuan mark. Starting from May 4th, the market began to decline, and on the last day of the holiday, the daily market was less than 200 million yuan. The box office of the new films in the May Day holiday season has not opened up a significant gap, whether it is the preemptive "Peacekeeping and Riot Prevention Team", the later comeback "Endgame Spending Money", or the consistently good reputation of "The Siege of Kowloon City Fortress". The scheduling and box office of several "seed players" in the season have all been very tight, without forming a clear hierarchical hierarchy. The comedy film "Crazy Spending on the Last Road" directed by Wu Rina and starring Jia Bing, Tan Zhuo, Xiao Shenyang, and others, has become the biggest dark horse in the "May Day" box office trend. This result is beyond the previous predictions of many industry insiders, as the film's cast and production level are not particularly outstanding compared to films of the same period. However, as the only pure comedy film in the schedule, the film ultimately broke through with its genre. "The final champion of last year's May Day holiday season was" The Road to Life is Not Familiar ", and this year's performance in" The End of Time Spending Money "once again proves that comedy is the most important productive force in the big season. According to filmmaker Jing Runcheng (pen name: 22 Island Master), most viewers who enter the cinema during holidays prioritize" pleasure "and" relaxation ". The audience for action films, romance films, suspense films, and cartoons are all limited, but comedy is the" greatest common divisor ".". In addition, the film is supported by the release of the big platform Cat's Eye, with a certain guarantee of film production. The leading comedians such as Jia Bing and Xiao Shenyang also have high popularity, and the popularity of the film is steadily increasing. The Hong Kong style action film "The Siege of Kowloon Fortress" directed by Zheng Baorui has become the best domestic film of the May Day holiday season with excellent action scenes. Film critic Zige commented on filming works in Kowloon City Fortress
Edit:Lubaikang Responsible editor:Chenze
Source:bjd.com.cn
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