Artificial Intelligence: From Popular Words to Productivity

2024-05-08

Currently, artificial intelligence has become an important support for technological and business innovation in many American enterprises. The pioneers not only see artificial intelligence as a popular buzzword, but also try to adopt relevant technologies in all aspects of production and operation to improve productivity. In the future, whether artificial intelligence can "change the rules of the game" like personal computers and the Internet attracts people's attention. The earlier you try to organically combine generative artificial intelligence with business, the more likely you are to quickly find ways to improve productivity and creativity. The famous American department store chain Macy's has stated that it is attempting to use artificial intelligence to customize marketing strategies and recommend products to customers through algorithms. Designers from American leisure clothing brand Abercrombie Fitch use artificial intelligence applications to help them design products, generate creative clothing images, and their marketing department staff also use generative artificial intelligence to help write product introductions. The use of artificial intelligence technology to dynamically match prices with demand in real-time has become a common practice for some companies. For example, Uber will adjust its pricing based on the number of people who want to take the bus; Fast food chain brand Wendy's uses artificial intelligence analysis to discount and promote online menu items during periods of low business. Artificial intelligence can also help companies manage inventory. Unilever's famous ice cream brand, Ben Jerry's, has installed cameras using artificial intelligence technology in store freezers. When inventory is low, it evaluates the remaining quantity of goods and promptly sends warnings to the company headquarters. This technology has been applied to 8000 refrigerators, and the installation quantity will be significantly increased in the future. Due to the ability to timely supplement popular flavors of ice cream, the average sales of freezers using artificial intelligence technology increased by 13%. Although it may take longer for enterprises to fully utilize artificial intelligence tools for exploration, the effectiveness of these applications is currently evident, leading people to be optimistic about the prospects of new technologies promoting productivity. Gardner Consulting predicts that by 2025, 90% of companies worldwide will use generative artificial intelligence tools such as ChatGPT, which will significantly improve production efficiency. The 2023 Future Employment Report released by the World Economic Forum shows that nearly three-quarters of surveyed companies plan to adopt artificial intelligence, with 50% of companies expecting AI to bring about employment growth. However, some insiders believe that many applications of AI only improve what existing software can do. Although more effective, it may not "change the rules of the game" like personal computers and the Internet. In addition, the current artificial intelligence solutions for enterprises mainly focus on improving the efficiency of production processes. There is still greater exploration space and potential for how artificial intelligence can assist the scientific decision-making process in the early stage of enterprises. Experts have pointed out that in order for enterprises to improve the effectiveness of adopting artificial intelligence, they need to conduct in-depth tracking and research on the functions and potential of relevant technologies, and explore examples of how artificial intelligence can improve performance based on the specific business of the company. At the same time, it is necessary to establish clear checks and balances such as "guardrails" to manage security risks, reduce the tendency of artificial intelligence to fabricate information, and avoid bias, intellectual property and other issues in training data. While empowering enterprises, artificial intelligence,

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