Collaborate to Care for "Silver haired Internet Users"
2024-05-06
Population aging is a trend in the current development of human society. The latest data released by the National Bureau of Statistics shows that by the end of 2023, the population aged 60 and above in China exceeded 296 million, of which approximately 170 million were internet users. In the context of the accelerated development of mobile Internet, big data, artificial intelligence and other technologies, digital technology adaptation and transformation is not only a practical need to realize the aspirations of the elderly for a better life, but also a key element in promoting high-quality economic and social development. What is the current status of digital life for "silver haired netizens"? How can "silver haired netizens" enjoy friendly and accessible online services? What further work should be done to develop the new industry of silver haired digital economy? "Don't settle, pay attention," said 63 year old Beijing resident Wang Yunfang, who recently committed a taxi accident. Because he fell a few days ago and lives on Xueyuan Road in Haidian District, he has to go to a traditional Chinese medicine hospital about 9 kilometers away every day to do massage. My son taught him how to operate a taxi app, but every time he placed an order, he couldn't find the car because he couldn't understand the location on his phone map. "After the driver stopped nearby, he always asked me to follow the location, but at my age, I couldn't understand the map on my phone. It was densely packed and my mind was dizzy," said Wang Yunfang. Zhang Hai, a 67 year old cataract patient, is also facing difficulties. Recently, he went to a hospital in Beijing for medical treatment, but because he couldn't register with his phone, he had to queue up at the hospital's artificial window. After seeking medical treatment, he needed to make a payment and did not know how to operate the electronic payment system. In the end, he waited for more than half an hour and called his daughter to the hospital to complete the operation. "My daughter has always wanted to teach me how to use my phone to register and make payments, but it's too complicated for me. Elderly people can't keep up with the times. What else should I pay attention to? Make do with it!" Zhang Hai's tone was filled with helplessness. "Compromise" is the norm in the digital life of some elderly people. Nowadays, it is not very convenient to take the subway with physical tickets; Going to the hospital for medical treatment does not accept cash at the window; With the popularization of Internet and digital technology, intelligent operation has become the "standard configuration" of most life scenes, from life payment, medical treatment, transportation, dining and entertainment. However, the increasingly digital lifestyle has brought troubles to some elderly people. Taking mobile payments as an example, in recent years, China's mobile payments have developed rapidly, with a significant decrease in the proportion of traditional payment methods such as bank cards and cash. However, the elderly still prefer cash payments. "In response to these issues, we will guide payment institutions to launch a series of convenient measures. Currently, major mobile payment apps have been upgraded to adapt to aging, and the mobile payment service experience for the elderly has been improved through simplified processes, enlarged font images, and dedicated manual customer service," said Zhang Qingsong, Vice President of the People's Bank of China. The "New Media Blue Book: China's New Media Development Report (2023)" jointly released by the Institute of Journalism and Communication of the Chinese Academy of Social Sciences and the Social Science Literature Publishing House shows that in the era of mobile communication, most mobile apps target young people, reducing the visibility of the elderly in the mobile network and their adaptability, acceptance, and intention to use various mobile apps, making it difficult for them to enjoy the convenient and intelligent services brought by mobile communication. Therefore, the aging of mobile software network information services is crucial
Edit:GuoGuo Responsible editor:FangZhiYou
Source:People.cn
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